Search results for: “world of warcraft”
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The most basic business lesson taught by World of Warcraft
The most basic business lesson taught by World of Warcraft World of Warcraft’s Auction House is the in-game marketplace, the bazaar where players can sell virtual stuff to other players. Magical potions, plate armor, everything under the virtual sun gets traded millions of times a day. Auctions listed in the Auction House can last up…
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What World of Warcraft's Patchwerk Can Teach You About Recovering Morale
What World of Warcraft’s Patchwerk Can Teach You About Recovering Morale Last night, our guild downed Patchwerk, a giant abomination in Naxxramas, for the zillionth time. Patchwerk isn’t a challenge any more – in fact, he hasn’t been a challenge in a really long time. We bring our 10 man team in and in about…
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What World of Warcraft's Healing in Ulduar Can Teach You About Your Marketing Team
Over the weekend, my Warcraft guild managed to down 4 bosses (really big bad guys) in Ulduar. Two of the bosses posed two separate challenges for healers. One boss, a giant robot named XT-002, hands out lots of damage over a relatively long time to your entire team. Your healers must continuously refill the team’s…
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What World of Warcraft's Lunar New Year Can Teach You About Growth
In World of Warcraft, there are seasonal holidays that roughly correspond to real world holidays. One of these holidays is Lunar New Year. In the Warcraft version of the holiday, in addition to fireworks, there’s a quest to defeat a gigantic two-headed demon named Omen. Last year, I and the friends I play with took…
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What World of Warcraft can teach you about customer quality
One of my favorite parts of World of Warcraft is the in-game marketplace known as the Auction House. Inside the AH, you can see relatively free markets at work with minimal regulation by the game’s owners. You can especially see how market forces create supply and demand, and if you’re good at understanding human nature,…
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What World of Warcraft's Holidays Should Teach You About Power Blogging
World of Warcraft has in-game holidays that closely mirror many real world holidays, such as Pilgrim’s Bounty (Thanksgiving), the Feast of Winter Veil (Christmas/Hanukkah), Noblegarden (Easter), Midsummer Fire Festival (Fourth of July), and so forth. Savvy auction house marketers know exactly what goods and commodities are needed for each holiday and have them up for…
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What World of Warcraft Can Teach You About Project Management
What World of Warcraft Can Teach You About Project Management With the opening of Icecrown Citadel in the latest edition of World of Warcraft, the challenges facing guilds and players of all levels of skill have increased. During a recent run in the Forge of Souls (facing the evil alter ego of the late James…
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What World of Warcraft can teach you about synergy and profits
How can you make as much gold as possible in World of Warcraft? If you’re not familiar with the game, World of Warcraft has an in-game currency, gold, which you use to play and improve your character. There are a number of ways to make gold in the game, from speculating in the game’s in-world…
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What World of Warcraft can teach you about gear and skill
If you’ve ever played any character in World of Warcraft, you know about the diminishing returns of gear. If you’ve never played Warcraft, it works something like this: once you’ve reached the top level of growth for your character (currently level 80, soon to be 85), any gains you get to make your character better…
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Life after 80, or what World of Warcraft can teach you about marketing mastery
In World of Warcraft, there are 80 levels a character can reach. All characters start out at level 1, and progress via quests, killing creatures, and other activities through 80 levels, which can take anywhere from months to just a few weeks, depending on how dedicated a player you are. But what happens at level…