You Ask, I Answer: Tracking Non-Web Content in Google Analytics with Google Tag Manager

Stephanie asks, “How should marketers measure the performance of content that is not web pages?”

This is a very straightforward task that requires you to do two things: first, establish what kind of measure it will be (pageview, goal, etc.) and then create the infrastructure in Google Tag Manager. The best, preferred, and most scalable method is to use Tag Manager. If you’re not, then you’re making much more work for yourself.

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