Category: Predictive Analytics
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The Power of Predictive Analytics and Google Analytics Data
Few software packages for marketing are more widely adopted than Google Analytics™. It’s the gold standard for businesses large and small that want to measure what’s happening on their owned media properties like websites, eCommerce storefronts, and content hubs. Yet, as with so many other marketing measurement tools, Google Analytics tells us what happened. It’s…
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The Power of Predictive Analytics and SEO Data
Few things are as compelling to marketers as the promise of prediction. Every marketer wants to know what will happen; what has happened is of less interest because we can’t change the past. If we knew what was likely to happen, we could plan in advance for it. Suppose we knew what was going to…