Category: Almost Timely
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The More Specific Your AI Prompts, the Better (and Cheaper) Your Results
The more you tell AI what to do, the more efficient it becomes. Andy Crestodina and I collaborated on an article about making AI more efficient, and I’m planning on doing a longer, more technical version in my newsletter this weekend that gets into serious nerd territory, but one of the most fundamental tips is…
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So What? Measuring Competitive Relevance in GEO
Summary In today's episode, I walk through how to measure competitive relevance in GEO by comparing your pages against competitors when personalization makes traditional visibility metrics unreliable. Here's what this means for you. You gain a practical framework for proving GEO performance to stakeholders without relying on fabricated data from vendors making false claims. You'll…
