What’s the hottest trend in search engine optimization that you’ve never heard of (yet)? The folks over at SEOmoz have been doing a great series on Latent Dirichlet Allocation (LDA), which is a context-based algorithm for determining search relevance. Their research has shown strong correlation between LDA and search rankings. However, it’s little things like…
Optimize, optimize, optimize. The creed of the day. Search engine optimization. Email marketing optimization. Social media optimization. With all this optimization, you’d think that organizations would be sales and marketing machines, banging out the profits faster than ever. Strangely, most of the folks promoting their optimization services barely have two nickels to rub together. The…
From the moment it launched, Google Buzz generated buzz: OMG another social network to manage OMG there’s too much noise OMG this is so redundant And for the early adopters, it’s exactly that and more. It’s noise. It’s clutter. It’s brilliant. Here’s why. Google wants the best of the best data. Remember this. They are…
CNN is reporting that .sex domains may become available I wonder what you would expect to find at studentloan.sex and financialaid.sex… still, probably should buy them when they become available. Or MarketingOverCoffee.sex? Or PodCamp.sex? (eww) For that matter, what would you expect to see at CNN.sex? Did you enjoy this blog post? If so, please…
The Online Marketer’s Web Strategy I had the privilege of attending and presenting at the MarketingProfs conference over the past two days, and it was a phenomenal conference, full of lots of good ideas. However, one thing stood out among the various discussions that I wanted to make a point about. There is a definite…
What is worth paying for? In the world of an information economy, information is effectively free. This, of course, has broad implications for anyone generating intellectual property, such as writers, musicians, and media makers. Effectively free means this: it is possible to mass produce and mass distribute information at near zero cost, laws and artificial…
