Author: Christopher S Penn
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You Ask, I Answer: Google AI Answers and SEO Impact?
In today’s episode, you’ll gain valuable insights into the evolving landscape of SEO in light of Google’s AI advancements. I’ll explain the difference between branded and unbranded searches, revealing which type is most vulnerable and what it means for your content strategy. You’ll also learn practical steps to assess your website’s reliance on unbranded search…
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You Ask, I Answer: What Makes Events Valuable?
In today’s episode, you’ll discover the true value proposition of attending events in a world saturated with digital information. You’ll learn why tangible takeaways are crucial for demonstrating return on investment and solidifying your professional growth. I’ll also reveal how generative AI is revolutionizing the event experience, empowering attendees with personalized resources and actionable insights.…
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Mind Readings: What Can’t AI Summarize?
In today’s episode, we’re diving deep into the world of Google’s AI summaries and what they mean for your content marketing strategy. Discover why the era of “easy” content is fading and how AI is changing the game for both better and worse. You’ll learn the key difference between information and experience and why creating…
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You Ask, I Answer: How Long Should ChatGPT Prompts Be?
In today’s episode, you’ll discover the key to crafting effective ChatGPT prompts and it all comes down to understanding their purpose. You’ll learn six primary use cases for generative AI, each requiring a different approach to prompt length. I’ll equip you with the knowledge to tailor your prompts for optimal results, whether you’re generating creative…
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You Ask, I Answer: Customer Personas for Generative AI?
In today’s episode, you’ll uncover the secrets of building effective customer persona files specifically for use with generative AI. You’ll learn what elements are crucial to include, from demographics and psychographics to interests and communication styles, and why each plays a vital role in achieving optimal outcomes. I’ll guide you through tailoring your persona files…
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Mind Readings: Do You Know What Rights You Signed Away?
In today’s episode, you’ll explore the critical question of whether you understand the rights you’ve potentially signed away when using online services. You’ll learn about the concept of derivative works and how terms of service agreements often grant companies permission to use your content for AI training purposes. Additionally, you’ll gain insights on the implications…
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Mind Readings: Templates are Generative AI Goldmines
In today’s episode, discover the gold mine of generative AI use cases: templates. You’ll learn how repetitive, templated tasks, particularly in operations departments, offer the most significant opportunities for AI implementation. Additionally, you’ll gain insights on leveraging generative AI to automate these tasks, saving time, reducing costs, and improving accuracy. Can’t see anything? Watch it…
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Mind Readings: Understanding Ordered Effects
In today’s episode, you’ll explore the concept of ordered effects and its significance in understanding the ripple effects of actions and decisions. You’ll discover how generative AI tools like ChatGPT and Google Gemini can assist in analyzing potential consequences beyond the immediate first-order effects. Additionally, you’ll gain valuable insights on applying this concept to real-world…
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You Ask, I Answer: Generative AI Prompt for Writing Prompts?
In today’s episode, discover the power of using AI to generate prompts for other AI models. You’ll learn how to leverage tools like ChatGPT, Gemini, and Claude to summarize your interactions and create prompts for future use. You’ll also explore the benefits of incorporating these prompts into system instructions for custom AI tools, enabling efficient…
