Marketing AMA: Which Version of Google Analytics Tags Should We Use?

Warning: this content is older than 365 days. It may be out of date and no longer relevant.

Marketing AMA: Which Version of Google Analytics Tags Should We Use? 1

Recently I had the opportunity and privilege to address the corporate marketers community with MarketingProfs in an Ask-Me-Anything forum. We spent an hour together tackling every manner of marketing question; by the end of the hour, we still had 50% of the questions left to address. I promised the community I’d get to the rest, so this next series of posts will be the answers to those remaining questions.

Today, let’s tackle this interesting question:

How can you tell if you have Classic or Universal Analytics? Also can you change Classic to Universal and not lose the historical data for that site?

Google Analytics has four versions of tag implementation:

  • Classic Analytics
  • Universal Analytics
  • GTag
  • Google Tag Manager

In this short video, learn what the differences are and which we should be using – and how to tell the difference:

Which version of Google Analytics tag should you use?

Click here if you can’t see the video to watch it on YouTube.

Stay tuned – we’ll cover more of these AMA questions over the next few posts!

You might also enjoy:

Want to read more like this from Christopher Penn? Get updates here:

subscribe to my newsletter here

AI for Marketers Book
Take my Generative AI for Marketers course!

Analytics for Marketers Discussion Group
Join my Analytics for Marketers Slack Group!


Leave a Reply

Your email address will not be published. Required fields are marked *

Pin It on Pinterest

Share This