by Christopher S Penn | Nov 14, 2023 | AI, Artificial Intelligence, Generative AI, Marketing, Marketing Technology
In today’s episode, I address audience questions about data privacy and paid search in relation to AI. We discuss settings that allow opting out of training datasets and examine emerging ad models like Bing. As AI takes up more search real estate, paid listings...
by Christopher S Penn | Nov 13, 2023 | AI, Artificial Intelligence, Generative AI, Marketing, Marketing Technology
In today’s episode, I compare the strengths of ChatGPT and Anthropic’s Claude. While Claude generates higher quality text, ChatGPT excels at tasks like data analysis. For real-time answers, search-based models like Bing avoid AI hallucinations. Join me as...
by Christopher S Penn | Nov 11, 2023 | Almost Timely, AI, Artificial Intelligence, Generative AI, Marketing, Marketing Technology
Almost Timely News: Getting Started with OpenAI Custom GPTs (Custom ChatGPT) (2023-11-12) :: View in Browser 👉 📕 Get my new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost 📕 👉 Watch the newest version of my talk, The Intelligence...
by Christopher S Penn | Nov 10, 2023 | AI, Artificial Intelligence, Generative AI, Marketing, Marketing Technology
In today’s episode, I explain how to leverage neural style transfer for brand voice consistency. When training multiple AI personas like “boss” and “conference,” drift can occur. Condense distinctive writing styles into prompts with...
by Christopher S Penn | Nov 9, 2023 | AI, Artificial Intelligence, Generative AI, Marketing, Marketing Technology
In today’s episode, I discuss mitigating the risk of AI hallucination and falsehoods. Pure language models like GPT-4 can make convincing yet untrue claims. Tools like Bing and Google Bard cite sources so you can verify authenticity. Join me to explore best...
by Christopher S Penn | Nov 8, 2023 | AI, Artificial Intelligence, Generative AI, Marketing, Marketing Technology
In today’s episode, I tackle how to use AI with structured, tabular data. While generative AI struggles with graphs and images, it can write custom Python code to process databases or spreadsheets. By providing prompts about your goals, these tools create...