AI Archives - Page 2 of 24 - Christopher S. Penn Marketing Blog

You Ask, I Answer: Removing AI Bias by Removing Data?

by Christopher S Penn | Apr 1, 2019 | AI, Artificial Intelligence, Bias, IBM, Machine Learning, Strategy

Tammy asks, “There was a talk this week about AI and ML and I was disturbed by a claim a speaker made at the CXL conference. He basically asserted that we should not be concerned about bias being trained into AI because we can just ‘remove the variable...

You Ask, I Answer: What’s Not On My LinkedIn Profile?

by Christopher S Penn | Mar 28, 2019 | AI, Artificial Intelligence, LinkedIn, Machine Learning, Marketing, Marketing Technology, Social media, Social networks

Ashley and the LinkedIn team ask, “What’s one thing not on your LinkedIn profile that you want people to know about you?” Of course, there are tons of non-work related things like my love of cooking, my inability to sing, etc. but the reason for that is...

You Ask, I Answer: Comprehensive Social Media Analytics?

by Christopher S Penn | Mar 18, 2019 | AI, analytics, Artificial Intelligence, Data, Data Science, Machine Learning, Marketing, Marketing automation, Marketing Technology, Metrics, Social media, Social networks

Beatrice asks, “Can you recommend a tool to tie social media data and surface best performing content, campaigns, ads cost, abnormalities, and ROI?” In a word, no – at least not in the sense of a prepackaged, off the shelf product. You’ll have...

You Ask, I Answer: Analytics and Social Media Marketing Strategy

by Christopher S Penn | Mar 6, 2019 | AI, analytics, Artificial Intelligence, Data, Data Science, Influencer Marketing, Machine Learning, Marketing, Marketing Technology, Social media, Social networks

Sherry asks, “How do you use analytics to set marketing strategy, especially for social media marketing?” While this is a very broad question, we can use our AI-Powered Social Media Marketing Process as the starting point for discussing the use of...

You Ask, I Answer: Testing Campaign Creatives with Google Analytics

by Christopher S Penn | Feb 19, 2019 | AI, analytics, Google Analytics, Google Tag Manager, Marketing, Marketing Technology

David asks, “How do you know what pieces of a campaign’s creative were most impactful, such as images, tone, copy, offer, etc.?” The famous direct marketer Bob Stone said in 1968 that all direct marketing is based on list, offer, creative, and that...

IBM THINK 2019 Wrapup Review

by Christopher S Penn | Feb 18, 2019 | AI, Artificial Intelligence, Data Science, IBM, Machine Learning, Marketing, Marketing Technology

I’m back from IBM THINK 2019. Let’s look at the major highlights from a marketing and AI perspective. Key announcements: – Watson Anywhere – Watson OpenScale – Project Debater (and its implications) – Watson AutoAI What does it all...