You Ask, I Answer: Machine Learning and Consumer Sentiment?
Denis asks, “How do you think AI will be applied to better understand consumer sentiments?” Sentiment analysis continues to substantially improve in machine learning, in natural language processing, as our technology improves. We’ve gone from very...Great Power, Great Responsibility: AI and Elections
Here’s a thought exercise. Take a moment to read through these tweets. What do you make of them? How do they make you feel? —= Begin Tweets =— “Today I’m announcing an important partnership that has the potential to transform America’s...You Ask, I Answer: Qualitative vs. Quantitative Marketing Data
Magdalena asks, “Which is more important for marketers, qualitative or quantitative data?” This common question is a false choice. Both are equally important and inform each other. Watch the full video for an explanation with details, and ways to gather...ContentTech Summit 2019 Day 2 Recap
In this episode, I recap some of the memorable moments from Day 2 of ContentTech Summit, from what to ask sales people to criteria for vendor selection to what Henry Rollins thinks. Watch the video for a deeper dive. Can’t see anything? Watch it on YouTube here....You Ask, I Answer: How To Measure Personal Brand?
Bruno asks, “What is the channel that most impacts your personal branding?” That’s an interesting question and is contingent on a couple of things: – How we measure our personal brands – How we align that data with our channel data The...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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