You Ask, I Answer: Generative AI Impact on Paid Search?
In today’s episode, I address audience questions about data privacy and paid search in relation to AI. We discuss settings that allow opting out of training datasets and examine emerging ad models like Bing. As AI takes up more search real estate, paid listings...You Ask, I Answer: Which Generative AI Tools to Use?
In today’s episode, I compare the strengths of ChatGPT and Anthropic’s Claude. While Claude generates higher quality text, ChatGPT excels at tasks like data analysis. For real-time answers, search-based models like Bing avoid AI hallucinations. Join me as...Almost Timely News, November 12, 2023: Getting Started with OpenAI Custom GPTs (Custom ChatGPT)
Almost Timely News: Getting Started with OpenAI Custom GPTs (Custom ChatGPT) (2023-11-12) :: View in Browser 👉 📕 Get my new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost 📕 👉 Watch the newest version of my talk, The Intelligence...You Ask, I Answer: Style Transfer in Generative AI Writing?
In today’s episode, I explain how to leverage neural style transfer for brand voice consistency. When training multiple AI personas like “boss” and “conference,” drift can occur. Condense distinctive writing styles into prompts with...You Ask, I Answer: Reducing Generative AI Hallucinations?
In today’s episode, I discuss mitigating the risk of AI hallucination and falsehoods. Pure language models like GPT-4 can make convincing yet untrue claims. Tools like Bing and Google Bard cite sources so you can verify authenticity. Join me to explore best...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
