Marc asks, “How do I set a goal for ungated content? I want to give away something but still be able to track it.”
The reason for setting up ungated content tracking is that it lets you feel more comfortable giving away content instead of putting everything behind a registration wall. Some organizations are notoriously scared of giving away anything, believing that we must ask for value before we give any value.
The best practice is a two-part answer and requires both Google Analytics™ and Google Tag Manager™. You always want to use Tag Manager for this sort of thing because of its capabilities when it comes to tracking user interactions. Watch the video for the complete walkthrough.
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What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video.