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Food for Thought

In this week’s Food for Thought, a few notes about fellow high school classmate Gary Vaynerchuk. A fair number of folks think he’s something of a con man, a guy reciting the obvious (Hustle! Work hard!) and receiving disproportionate attention and compensation for it.

The reality is, the people who dislike Gary’s message for its obviousness aren’t the ones who need it. The Type-A workaholics who excel simply for the sake of excelling find Gary’s message pointless. We’re already winning the game, we already know how to hustle and get stuff done. We don’t especially need his enthusiasm or his example to motivate us.

However, there is an entire legion of people who need Gary’s message desperately. People who need strong external motivators need to be told to work hard. People who expect a trophy just for showing up need someone to dispense some tough love that life isn’t fair. People who wait for the world to hand them success need to hear that they have to get off their butts and hustle.

We have always needed messengers of the obvious in every generation, from Dale Carnegie, to Art Linkletter, to Zig Ziglar, to Tom Hopkins, to Richard Bandler, to Stephen Covey, to Tony Robbins. Each of them has told many of us things we already know: success doesn’t come easy. Gary is the latest incarnation, and his fans need him as much as previous generations’ audiences needed their messengers to give them the lift they needed.

This Week in Marketing

Find New Marketing Strategies with the 2×2 Matrix

11 Top Marketing Podcasts to Tune Into via Campaign Monitor

30 Tech Marketing Leaders Changing The Industry via Synthesio

The Three Cs of Messaging and Positioning in Marketing: Pick Any Two via Jake Sorofman

Social Media Marketing

Do People Share More Than They Read?

Instagram will show ads to the 150 million people viewing Stories daily

Official YouTube Blog: Can we chat? Hello Super Chat!

Why Iceland has replaced celebrities with micro-influencers via Econsultancy

Media and Public Relations

Online Reputation Management and SEO: Dealing With Bad Reviews

What is Data-Driven PR, Part 7: Refinement

It Pays to Get to Know Your Superconsumers

Advertisement: Marketing Over Coffee Master Session

Our Master Session is not a conference where you’re going to have an hour or two of learning and two days of shuffling around to keynotes and an feeling like bait on an exhibitor floor. When you leave your 2017 plan will be tied to your web analytics allowing you to benchmark and budget your programs. You’ll have 3 marketing programs selected to test after reviewing 19 categories of demand generation activities. Your strategic plan will be complete and in sync with your customer’s journey by up to 37 activities in 7 categories.

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Tools, Tech, and AI

New Free Software: Extracting Bounced Marketing Emails

Google Accidentally Leaks Major Update Coming to Voice via Digital Trends

Quantum Computing Is Real, and D-Wave Just Open-Sourced It via WIRED

Saving you bandwidth on Google+ through machine learning

The Stunning Elbphilharmonie Is What Happens When Algorithms Design a Concert Hall via WIRED

Analytics, Stats, and Measurement

6 Steps to Effective Data Preparation for Quality Conclusions

Explaining Statistical Goodness of fit Tests with Beer (Statistics)

How to win in the age of analytics via McKinsey & Company

IBM Watson Analytics Mobile on the App Store

SEO, Google, and Advertising

How to Refresh Blog Content for Improved SEO and Traffic

Google confirms rolling out the mobile intrusive interstitials penalty yesterday

How to Find and Fix 14 Technical SEO Problems That Can Be Damaging Your Site Now via Moz

Programmatic 101: What are user scoring and propensity modelling? via Econsultancy

Which Google algorithm changes impacted marketers most in 2016 via and what can we expect from 2017? via Search Engine Watch

Advertisement: Build Your Data-Driven Customer Journey

What if you could put together a marketing plan, a strategy, and a budget rooted in reality that gave you the resources you need to succeed?

When you take the Build Your Data-Driven Customer Journey course, you’ll do exactly that. Step by step, we’ll look at the data you have, compare it to the model companies in your industry, and engineer a plan for the future that helps you catch up to your competitors in key marketing channels – then surpass them. You’ll walk through the construction of a data-driven customer journey and emerge with a plan in hand, the resources you’ll need to succeed, and a clear budget to achieve the goals you’ve been given.

When you enroll in my Marketing Planning course, you receive:

  • Three 45-minute video class sessions in HD MP4 format, enhanced to show clicks and keystrokes in the applications for true step-by-step instructions
  • The planning framework Excel spreadsheet so you can slot in your own numbers for an out-of-the-box strategic plan by marketing channel
  • A full electronic textbook detailing all the steps in PDF, MOBI, and Kindle formats so you can follow along without having to watch the video every time.

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Good Reads and Interesting Stuff

Language Learning Showdown: Rosetta Stone vs. Duolingo

The End Of Pay and Pray via AVC

The Mind of an Octopus via Scientific American

Fun, Games, and Entertainment

Follow the f/8 Rule to Shoot Excellent Street Photos on the Go

Officers’ Quarters: Raiding in the Legion economy via Blizzard Watch

Transform Any Ordinary Piece Of Paper Into A VR Controller

Economics, Politics, and Society

The Ancient Toy That Could Improve Health Care in the Developing World via The Atlantic

The U.S. Economy in 2017: Why Uncertainty Is the ‘Biggest Risk’ via [email protected]

Advertisement: Leading Innovation

Innovation.

One of the most (over)used words in business – yet one of the least understood. Without it, companies stagnate and die. Everyone talks about being innovative. Every company has innovation buried somewhere in its corporate values, mission statement, or corporate vision.

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Upcoming Events

Don’t see an event you’re attending listed below?

Ask the organizers to bring me to the events YOU attend!

Events:

Here’s what’s coming up:

  • Social Media Marketing World, March, San Diego
  • Demandbase Marketing Innovation Summit, April, San Francisco
  • NATIONAL 101, May, Montreal
  • MarketingProfs B2B Forum, October, Boston

Conclusion

Thanks for subscribing and reading this far. I appreciate it. As always, thank you for your support, your attention, and your kindness.

See you next week,

Christopher S. Penn


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