One week ago, I shared with you some ideas about how to bring old content back to life and revive long-dormant pages. I then showed through example how to revive those posts using Buffer and Twitter.
For those that follow me on Twitter, the posts each day tagged with the #obg (oldie but goodie) hashtag were the ones I was bringing back to life after cleaning them up a little.
So, how did it work out? On a week over week basis:
- I saw an overall increase of about 2.3% in traffic to the website.
- Bounce rate decreased by about 1%.
- Time on page increased by almost a minute.
- Returning visitor rate increased by the same 2.3% as overall increase in traffic.
- Traffic from Twitter was up by about 37%.
Here was the surprising number that leapt out at me, however:
In terms of conversion to new mailing list subscriber (which is the primary call to action), I saw an increase of 51.28%.
Why? Lots of retweets. Resharing oldies but goodies intelligently and methodically brought a host of retweets throughout the week that brought in new people, people who then took action and subscribed to my mailing list.
A week’s worth of data suggests that cleaning and resharing is a worthwhile practice, certainly worthwhile enough to keep experimenting with and testing more. If you’ve been following along, what have your experiences and numbers been like?
You might also enjoy:
- Almost Timely News: Principles-Based Prompt Engineering (2024-02-25)
- Almost Timely News: Recipes vs. Principles in Generative AI (2024-03-03)
- You Ask, I Answer: AI Music Collaborations and Copyright?
- Almost Timely News, January 7, 2024: Should You Buy a Custom GPT?
- Mind Readings: Hacking Social Media Algorithms
Want to read more like this from Christopher Penn? Get updates here:
Take my Generative AI for Marketers course! |
Leave a Reply