Warning: this content is older than 365 days. It may be out of date and no longer relevant.
Food for thought as you plan your upcoming marketing analytics and metrics goals.
We plan with time constantly.
Daily schedules.
Weekly planners.
Monthly calendars.
Quarterly forecasts.
But how often do we measure with time?
If time isn’t part of your marketing analytics and reporting, consider including it.
For example:
- “How many leads?” becomes “Leads per 30 days”
- “How much traffic?” becomes “How quickly will we generate 10,000 visitors?”
- “What’s our budget?” becomes “What’s our daily spend?”
When we remove all other complexity, when we strip away all fanciness, time is all we have.
You might also enjoy:
- Mind Readings: Generative AI and Addition vs Substitution of Jobs
- Mind Readings: You Need Passwords for Life in the Age of Generative AI Fraud
- You Ask, I Answer: AI Works And Copyright?
- Mind Readings: Most Analytics Data is Wasted
- Almost Timely News, Febuary 18, 2024: From Comment to Content
Want to read more like this from Christopher Penn? Get updates here:
Take my Generative AI for Marketers course! |
Leave a Reply