Lisa asks, “What tools do you think are missing from most content marketers tech stack?”
Without a doubt, the ability to know what content is resonating, either by individual channel or by owned media content. This is a giant blind spot I experienced for myself, and one of the reasons I wrote software for Trust Insights to fix it – I wanted the answers for my own content. Watch the video for a couple of examples.
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What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video.