Summarizing Seth Godin at #INBOUND15 in 16 tweets

Warning: this content is older than 365 days. It may be out of date and no longer relevant.

The opening keynote of INBOUND15 was none other than Seth Godin. In 16 tweets, here’s what he had to say:

A concise summation of marketing’s role.

Rather than who your customers are now. What’s aspirational to them?

Ask yourself the tough question. Would anyone miss you?

Most people behave in an opposite fashion. They want to take credit and shift blame.

“This might work. This might not work.”

Another perspective on marketing.

Our fear of risk mires us down in the procedural.

The literal truth. Resumes. CVs. LinkedIn profiles. None of it speaks to what you will do next that’s great, because you haven’t done it yet.

A reference to being the linchpin.

A reference to what’s stopping us from innovating. It’s not technology. It’s fear.

A reference to Tribes and not trying to please everyone.

No one can reassure you that something which has never been done before is going to work.

Infinite games are games without winning or endings, like playing catch with your children.

Referencing connection.

Referencing Tribes again; you don’t need permission as much as you need connection and a common purpose.

The final word of the evening, and a great way to think about how we as marketers must change.

Looking forward to INBOUND15 day 2. If you’re at the event, see you at 1:30 for my talk on Measuring PR in the 21st Century.

You might also enjoy:

Want to read more like this from Christopher Penn? Get updates here:

subscribe to my newsletter here

AI for Marketers Book
Take my Generative AI for Marketers course!

Analytics for Marketers Discussion Group
Join my Analytics for Marketers Slack Group!


One response to “Summarizing Seth Godin at #INBOUND15 in 16 tweets”

  1. Emaillist Avatar

    Email marketing is essential to a successful online marketing strategy. In fact, email marketing has an ROI of over 4300%. Unfortunately, it&aposs easy for new marketers to make a deadly mistake that can crush their email marketing program and company reputation: Purchasing or renting an email list.

Leave a Reply

Your email address will not be published. Required fields are marked *

Pin It on Pinterest

Share This