My blog is a selfie

Warning: this content is older than 365 days. It may be out of date and no longer relevant.

I listened with interest to the most recent episode of Mark Schaefer and Tom Webster’s Marketing Companion Podcast (an excellent addition to your lineup if you listen to marketing podcasts) in a discussion about authorship and who we write for. A commercial, corporate blog doubtlessly has done its homework and designed personas for who the corporation writes for. I know we do this on the work blog I co-write for SHIFT Communications. This isn’t a corporate blog, though.


But who is this blog written for? The short answer: me. I write down things here that I want to remember, write down little words and phrases that I want to save for the purposes of recalling later. I write ideas down that I eventually want to incorporate into talks and presentations. Yes, I could do this in Evernote (and that’s where many blog posts start) but you can’t Google your Evernote notebook. I can Google my site for the vague hint of an idea I wrote down a few years ago and find it more easily.

I blog here daily not for search traffic, not for a keyword list I need to hit, but because it keeps me sharp. My writing skills don’t rust. Blogging is like a mental workout every day. Can I come up with something new? Can I synthesize data into something coherent? Can I figure out what an announcement from a respected company or person means for me as a marketer? If you want to blog successfully for a long period of time, you have to write for yourself first and foremost.

I see selfies on Facebook of friends post-workout every day. This blog is my mental workout selfie, but the difference is that hopefully, you get a little stronger, too.

You might also enjoy:

Want to read more like this from Christopher Penn? Get updates here:

subscribe to my newsletter here

AI for Marketers Book
Take my Generative AI for Marketers course!

Analytics for Marketers Discussion Group
Join my Analytics for Marketers Slack Group!


2 responses to “My blog is a selfie”

  1. Does this explain why you don’t mind having links on your site to posts with titles like “12 Celebrities You Didn’t Know Were Asain” and “French Kissing: How to Do It the Right Way”?

    1. Yeah, that’s Disqus being silly. I’ll have to recheck the settings. I thought I turned off the content syndication silliness.

Leave a Reply

Your email address will not be published. Required fields are marked *

Pin It on Pinterest

Share This