Top 12 iOS Apps for Sales and Marketing Professionals

Are you a selling professional who needs to have the best toolkit available to get your job done? Do you have an iOS device (iPhone, iPad, iPod Touch) that serves a sales function? Then I’ve got a list for you of top apps you should have and be actively using. I’m going to ignore obvious choices like the email client, web browser, etc. because it’s assumed you’re already using those and they’re installed by default anyway. All of the apps below are in the App Store. Most of them are free.

1. Evernote. The grand-daddy of all note-taking apps, Evernote keeps getting more and more powerful at the same low price of free. I use it to take notes, to make to-do lists, to scan receipts, to write blog posts, and so much more. Start writing on the desktop, sync to your mobile, and vice versa.

2. Cardmunch. This business card scanner is practically mandatory for anyone dealing in large quantities of business cards. It’s free from LinkedIn and will automatically check to see if your scanned cards are available as contacts on LinkedIn.

3. Dropbox. Probably the best way to move files around from desktop to mobile and vice versa. I use this all the time with slide decks – make them on the desktop, sync them to the iPad, and I’m ready to go.

4. Goodreader. For those times when someone’s got a peculiar file format, Goodreader is the Swiss Army Knife I use to get it open. I actually use this to show slide decks too – I find it’s better and easier for sitting down next to someone and swiping through a slide deck than the Keynote app.

5. WordPress. The free app is a primitive but “good enough” interface into any WordPress blog, either on WordPress.com or self-hosted. When you’re trying to slap up a blog post or make corrections to your website while sitting in the airport terminal, this app can be a lifesaver.

6. Waze. If you’re an outside sales person, Waze is the most powerful GPS imaginable. Social GPS lets you interact with fellow travelers to report police, hazards, traffic jams, and much more. Hard to believe it’s still free.

7. Google Voice. In concert with a Google Voice account, this app consolidates your voicemail and text messages into one spot and offers mostly good voicemail-to-text conversion, which can be handy to see what a caller had to say.

8. Kindle app. If you’re not learning, you’re not growing your professional skills. The Kindle app syncs with your Amazon eBook purchases and lets you continue to grow while on the road.

9. Google Currents. One of my favorite news apps, you can get an incredible amount of relevant news from various blogs and publishers in one location. I grab Forbes, Fast Company, The Atlantic, XConomy, Venture Beat, Entrepreneur, and a few other publications in here for more brain food.

10. iTunes U. This app syncs with your iTunes U selections in the iTunes store. There’s an amazing number of courses in iTunes U on sales and marketing from dozens of respected universities.

11. Square Register. If you’re in a business where you do in-person sales and can collect while on the road, Square Register is not to be missed. In combination with the Square Card Reader, you can effectively turn your iPad into a cash register and process transactions on the road. Say you’re an author doing book signings. Just bring your crate of books and Square Register, then swipe peoples’ cards and make the sales right then and there.

12. Social network native iOS apps. The networks’ individual apps – Facebook, Twitter, LinkedIn – are useful and helpful if you’re doing social marketing. The Google+ app still leaves a lot to be desired, but all of them are free and worth having if you’re doing social marketing or social sales.

Finally, I’ll include the one piece of hardware that isn’t an app – I use and absolutely love the Zaggfolio keyboard case for my iPad. It turns my iPad into a full-fledged laptop as far as typing is concerned and will convince even the most die-hard skeptic that the iPad can be a laptop replacement for content creation.

Now I’ll turn it over to you: what apps do you find are most powerful for helping you to sell or market better?

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