You Ask, I Answer: How to Set Up Tags, Triggers, and Goals in Google Analytics 4?

Tara asks, “It seems pretty quick and simple to set up GA4, but do I need to set up all of the different triggers in the Tag Manager separately? Or can I just set up one Tag with all of the triggers?”

Google Analytics 4 relies much more heavily on Google Tag Manager than GA 3 did. To answer this question, we need to clarify the roles of each piece of Tag Manager.

A tag is the thing GTM does.
A trigger is the thing GTM listens for.
A variable is data GTM does something with.

Goal configuration for Google Analytics 4 has now moved largely into Google Tag Manager. Watch the video for a complete walkthrough.

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