Tara asks, “It seems pretty quick and simple to set up GA4, but do I need to set up all of the different triggers in the Tag Manager separately? Or can I just set up one Tag with all of the triggers?”
Google Analytics 4 relies much more heavily on Google Tag Manager than GA 3 did. To answer this question, we need to clarify the roles of each piece of Tag Manager.
A tag is the thing GTM does.
A trigger is the thing GTM listens for.
A variable is data GTM does something with.
Goal configuration for Google Analytics 4 has now moved largely into Google Tag Manager. Watch the video for a complete walkthrough.
Can’t see anything? Watch it on YouTube here.
Listen to the audio here:
- Got a question for You Ask, I’ll Answer? Submit it here!
- Subscribe to my weekly newsletter for more useful marketing tips.
- Find older episodes of You Ask, I Answer on my YouTube channel.
- Need help with your company’s data and analytics? Let me know!
- Join my free Slack group for marketers interested in analytics!
What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video.