The Golden Rule of Sales

The secret to successful sales is found in the Jewish Midrash, circa 600 CE:

“If speech is silvern, then silence is golden”.

Your chances of winning a sale are directly proportional to how much the prospective customer speaks.

  • The more they speak, the more likely you’ll win.
  • The more you speak, the less likely you’ll win.

Silence is golden in sales. Earn your gold by shutting up early and often.


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