Buying a martial arts black belt from Amazon does not bestow the skills of a martial artist on the buyer.
Hiring someone unqualified and giving them the title of CMO does not confer any skills the candidate didn’t already have.
Misnaming something to defy reality or take shortcuts never creates the results we want.
Take the one true path to mastery: do the hard work to acquire skills first.
Then let the world, the job market, or the customer name your mastery from the results you create.
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Also published on Medium.