New CMO First 97 Days, Part 1: Introduction

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Jeff recently asked if I had any stockpiled resources for a new CMO’s first 90/100 days. While I have lots of links and documents for individual tasks, I’ve never put pen to paper for a comprehensive look at what a senior marketing executive should consider in their first quarter at a company.

In this series, we’ll examine the first 90 days from a variety of perspectives and provide lots of links to different resources for more in-depth looks at individual topics. We’ll cover:

New Hire Fundamentals
Business Immersion
- Strategy, Resources, and Business
Benchmarking
- Brand, Marketing Infrastructure, and Measurement
Mapping
- Buyer’s Journey, Customer Journey, and Marketing Operations
Setting Strategy
Choosing Tactics
Developing an Execution Plan
Reviewing Results

The series will be ideal for the new CMO or VP of Marketing, but is equally applicable to those of us who have been in the role for a while and need to reboot, or whose businesses have undergone a profound change. As we head towards a new quarter, perhaps you’ll find it helpful for rebooting your own marketing.

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