Cracks in the armor

Warning: this content is older than 365 days. It may be out of date and no longer relevant.

There is no place on Earth with a greater reality distortion field (since Steve Jobs passed away, at any rate) than Disney World, which is where I was for the last week. Yet even Disney World, the self-described “happiest place on Earth”, is losing its power to shield you from reality.


Disney World does an absolutely masterful job of quarantining reality. If you wanted a master class in managing large groups of people, go to Disney World and pay attention. Line queues have interactive exhibits and multiple blind spots so that it’s difficult to tell how long the line is. Rides are engineered to move large groups of people at a steady pace, because a short line that doesn’t move is more infuriating than a long line that inches forward steadily. Food is portioned to be healthy, but not so filling that you’re not hungry a short while later – just in time to pass many of the snack kiosks. Your experiences are manicured, groomed, and managed to the greatest practical extent possible… but that extent is beginning to fade.

Why? Disney made the choice to bring the Internet into the park everywhere. It’s part of the experience in many ways – the mobile app experience is incredible. Lines have near real-time wait times. There’s a restrooms near me button, arguably the most useful thing ever. You can plan your entire visit – but the penalty is that the Internet is in the park everywhere.


That means that parents can be absent in-person. More parents than ever were taking calls, checking email, and not being wholly present with their families. More kids were texting, Snapchatting, and Instagramming. The Internet’s reach into the park brings reality back into Fantasyland in an unparalleled intrusive way.

If you want to see where the armor really cracks, fire up any geo-located pseudo-anonymous messaging app such as Whisper, Yik Yak, etc. and you get a sharp dose of reality that completely breaks the illusion.


More and more, if you want to have a reality-distorting experience, it now has to be a conscious, willing, disciplined choice. Discipline means not checking your email, even though you can. Discipline means turning off Facebook. Discipline means actually seeing and hearing your kids scream with delight when they meet a Disney princess, and not looking at a phone instead.

The reward for your mental toughness is the richness of the experience you’ll have. It’s a mighty struggle to be present, to be focused, to be in the moment, but the struggle is worth it.

You might also enjoy:

Want to read more like this from Christopher Penn? Get updates here:

subscribe to my newsletter here

AI for Marketers Book
Take my Generative AI for Marketers course!

Analytics for Marketers Discussion Group
Join my Analytics for Marketers Slack Group!


One response to “Cracks in the armor”

  1. I agree. The reason I go there is to completely get away from tech and be totally with my family. So now they’re forcing me to look at my phone. Frankly, I’d rather leave it in the room. But this is the future I guess.

Leave a Reply

Your email address will not be published. Required fields are marked *

Pin It on Pinterest

Share This