Riffing off of one of DJ Waldow’s original ideas about using Favorites as a testimonials feed, now you can make dedicated testimonials feeds with custom Twitter Collections (formerly called Custom Timelines). All you need do is open up the TweetDeck application, start a collection, and start adding tweets to it.

Here’s an example of mine – I’ve wanted to separate out the nice things people have said about me on stage from the nice things people have said about me in other contexts. Now I have, and I’ve embedded it on my public speaking page.

Public_Speaking_-_Christopher_S._Penn___Awaken_Your_Superhero

Here’s one for my newsletter, which I’ve put on my newsletter subscription page so people can see the collection at “point of sale” to reinforce the idea that subscribing is a good idea.

Newsletter_-_Christopher_S._Penn___Awaken_Your_Superhero

Add this simple use case to your sales and marketing mix anywhere you’d normally use static, boring testimonials!


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