When I sat down to breakfast one morning in Honolulu, I noticed that the salt shaker’s cap was very loose.
Ah, I thought to myself, something in the world that needs a bit of fixing; I put the cap on correctly. A minor triumph to start the day, restoring order to the universe.
A moment later, I tried to use the salt shaker and nothing came out.
It turns out that Honolulu’s morning air was so dense and humid that all the salt stuck together. The previous occupants of the table (or perhaps the wait staff) had loosened it so that you could pour a clump out and sprinkle the salt with your fingers.
This is a small life lesson on the power of delusion, of seeing the world how you want it to be instead of seeing it how it really is. I saw the salt shaker as “wrong” when in fact it was perfectly right for the environment it was in. I wanted things to be different than they were instead of understanding why the world worked in that way in the first place.
It’s a small, painless cautionary tale for everything in life: see the world the way it is, not the way you want it to be. Once you do, you might understand the world a little bit better. I certainly did.
You might also enjoy:
- How To Start Your Public Speaking Career
- Branded Organic Search: The One PR Metric Almost No One Uses
- Transforming People, Process, and Technology
- What Is The Difference Between Analysis and Insight?
- Marketers, Stop Panicking About Apple Mail Privacy Protection
Want to read more like this from Christopher Penn? Get updates here:
Get your copy of AI For Marketers