The marketing pitch cookie
Have you ever heard of the fortune cookie joke where you add “… in bed” to every fortune?
For example, these standard-issue fortunes become much funnier:
“You are talented in many ways.”
“Any rough times are behind you.”
“Decide what you want and go for it.”
“Many a false step is made by standing still.”
Try applying this – silly as it is – to your marketing copy. For example, try “… in bed” with these well-known marketing slogans:
“Simply the best.” (Toyota)
“Can’t beat the real thing.” (Coca Cola)
“Thousands of possibilities. Get yours.” (Best Buy)
“Just do it.” (Nike)
If you don’t have billions of dollars to expend on an advertising blitz to back up a meaningless marketing slogan, chances are it will fail to be memorable or move the needle at all.
If your marketing slogan just gets confusing or makes no sense with “… in bed” appended, you’re on the right track. If, on the other hand, it’s downright funny, then your marketing copy is far too vague and unfocused.
Try it and see how it works for you…
… in bed.
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