Welcome aboard!

Dayton Quest Center Hombu Dojo

Ever joined a gym or enrolled in a martial arts school? The great ones know that getting you to visit once isn’t as hard as getting you to come back again. They work twice as hard at getting you to return. Why? Unless you see some early results, you won’t stick around.

Most of the great membership programs have some way for new people to feel immediately welcome. Martial arts schools offer a free uniform and a private introductory lesson. Gyms offer a tutorial session on how to use their specific equipment. Even video games like World of Warcraft have special starting areas and tutorials so that you stay enrolled.

In the world of digital marketing, people pay with their attention and time. Are you treating the new subscribers, the new members to your community, as well as a fitness club does? Do you have a way of showing them around? Do you have an introductory “package” that helps them decide whether to stay subscribed, whether to come back again?

New people are stopping by your “gym” all the time. Every new follower on Twitter, every new visitor from Google, every new fan on Facebook is coming in for the first time just as they would at a health club. Veteran publishers often forget that we need to post frequent reminders of where the good stuff is for the new folks. Are you welcoming them and giving them a reason to come back?

Consider this your introductory package to my blog. I’m thankful you stopped by, I’m happy that someone or something told you about this place and what you might find here. Let me show you around a bit.

Who I Am, What I Do

Self PortraitMy name is Christopher S. Penn. I bridge the gap between marketing and technology. What I share on social media and write about on my blog helps you understand marketing and technology better. I’m a better coder than most marketers, and a better marketer than most coders. By having one foot in both worlds, I find solutions that work in one place and bring them to the other – including you.

I speak publicly about digital marketing, marketing technology, and machine learning/artificial intelligence. I’m the Vice President of Marketing Technology at SHIFT Communications, a data-driven PR and marketing agency, a co-founder of PodCamp with Chris Brogan, and co-host of the Marketing Over Coffee marketing podcast with John Wall. I’ve been a practitioner of the martial arts for over 20 years now, and currently hold a fifth degree black belt in ninjutsu under the guidance of senior master instructor Mark Davis of the Boston Martial Arts Center.

News and Updates

You’ll find me online on:

On Twitter, I do a series of regular posts called #the5. These are short bursts of information about what’s happening and what’s caught my eye in the news, especially in news of digital marketing. Read more about #the5.

Finally, I have a weekly newsletter I send out, filled with tips, resources, and things I’ve found useful. Please subscribe to it here. It also incorporates everything from #the5 that week, so if you don’t watch Twitter like a hawk, you won’t miss out.

Literature

If you enjoy reading, I’ve written a few books that may help broaden your understanding of marketing and technology.

Audio

Every week, I record a podcast with my friend and colleague John Wall called Marketing Over Coffee. We discuss what’s getting attention in marketing, tips, tricks, tactics, and techniques for helping you become a better marketer, all in a compact audio program that lasts about the length of the average commute. I invite you to listen!

Video

Favorite Blog Posts

I’ve written close to 2,000 pages worth of stuff in ten years. That’s a lot to catch up on. Rather than post piles of stuff to look at, I’ve selected 5 posts that others have said made a huge impact on them.

With that, our introductory tour is concluded. I hope you’ll stick around, subscribe to the blog (use the icons below), take advantage of all the content that’s here, and most of all, I hope you get some value out of what I create. If you do, please take the time every so often to let a friend or colleague know about things you’ve gotten value out of. Share it with them, and hopefully they’ll get the same or greater value as you did.


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