Watch Marketing Keynote Speaker Christopher Penn
Marketing Keynote Speaker
Audiences demand more of events every year, but one demand is timeless: speakers who deliver value they can try out as soon as they return home. Learn why event planners and audiences get incredible value year after year from my talks.
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Marketing expert Jay Baer says, “Of the 50 or so email newsletters I get weekly, my favorite is the one from Christopher Penn. I learn something EVERY time.” Each Sunday, you’ll receive the top 25 stories of the week in marketing, advertising, communications, tech, and economics, plus original thought starters. Subscribe today for free!
AI for Marketers Book
Few terms inspire more curiosity and fear than AI. In this all-new, completely-rewritten Second Edition of AI for Marketers: An Introduction and Primer, you'll learn what AI is and isn't, 5 practical applications of AI in marketing (with detailed examples and use cases), key questions you should be asking of any vendor that claims to have AI, and how to prepare your company and your career for an AI future. Get your copy now!
Recent Blog Posts
You Ask, I Answer: Is Direct Mail Dead?
Maria asks, "Researching direct mail and my boss says it's a waste of time, it's dead. Is direct mail dead?" Yes and no. Direct mail to people who didn't ask for it is dead. It's an enormous waste of money and is flat out pollution. I'd rather you send a billion...
You Ask, I Answer: Best Language for Marketing Data Science, R or Python?
Maria asks, "Which is the best language to learn for marketing data science, R or Python?" It depends. For data science, in which you'll be doing a lot of statistics-heavy work, R is the better language. For machine learning, especially deep learning, Python is the...