Watch Marketing Keynote Speaker Christopher Penn
Marketing Keynote Speaker
Audiences demand more of events every year, but one demand is timeless: speakers who deliver value they can try out as soon as they return home. Learn why event planners and audiences get incredible value year after year from my talks.
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Marketing expert Jay Baer says, “Of the 50 or so email newsletters I get weekly, my favorite is the one from Christopher Penn. I learn something EVERY time.” Each Sunday, you’ll receive the top 25 stories of the week in marketing, advertising, communications, tech, and economics, plus original thought starters. Subscribe today for free!
AI for Marketers Book
Few terms inspire more curiosity and fear than AI. In this all-new, completely-rewritten Second Edition of AI for Marketers: An Introduction and Primer, you'll learn what AI is and isn't, 5 practical applications of AI in marketing (with detailed examples and use cases), key questions you should be asking of any vendor that claims to have AI, and how to prepare your company and your career for an AI future. Get your copy now!
Recent Blog Posts
You Ask, I Answer: Marketing Trend and Strategy Alignment?
Yulia asks, "How will you know if a marketing trend is right for your business or brand or whether you should stay clear of it?" The answer to this question is straightforward: how well does a trend align to four key factors: Audience Values Offers Creative Watch the...
You Ask, I Answer: Marketing Advice for Brands in 2021?
Michelle asks, "What one piece of marketing advice would you offer to brands as we head into the new year?" Get your analytics infrastructure in order. So many companies are in terrible condition, analytics-wise, and if you're a mess, then you can't make data-driven...
