Watch Marketing Keynote Speaker Christopher Penn
Marketing Keynote Speaker
Audiences demand more of events every year, but one demand is timeless: speakers who deliver value they can try out as soon as they return home. Learn why event planners and audiences get incredible value year after year from my talks.
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Marketing expert Jay Baer says, “Of the 50 or so email newsletters I get weekly, my favorite is the one from Christopher Penn. I learn something EVERY time.” Each Sunday, you’ll receive the top 25 stories of the week in marketing, advertising, communications, tech, and economics, plus original thought starters. Subscribe today for free!
AI for Marketers Book
Few terms inspire more curiosity and fear than AI. In this all-new, completely-rewritten Second Edition of AI for Marketers: An Introduction and Primer, you'll learn what AI is and isn't, 5 practical applications of AI in marketing (with detailed examples and use cases), key questions you should be asking of any vendor that claims to have AI, and how to prepare your company and your career for an AI future. Get your copy now!
Recent Blog Posts
When we think about our marketing, we think often in terms of what we do, the activities we undertake. The more analytical among us will think about outcomes and measurements - leads we generate, sales we nudge, etc. But not nearly enough of us think about marketing...
Let's take a moment to consider the simple, humble 2x2 matrix. This business strategy tool is heavily used, from publications and speeches to every case study you've ever read in business school. Every major consulting firm has thousands of 2x2 matrices on Powerpoint...