Watch Marketing Keynote Speaker Christopher Penn
Marketing Keynote Speaker
Audiences demand more of events every year, but one demand is timeless: speakers who deliver value they can try out as soon as they return home. Learn why event planners and audiences get incredible value year after year from my talks.
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AI for Marketers Book
Few terms inspire more curiosity and fear than AI. In this all-new, completely-rewritten Second Edition of AI for Marketers: An Introduction and Primer, you'll learn what AI is and isn't, 5 practical applications of AI in marketing (with detailed examples and use cases), key questions you should be asking of any vendor that claims to have AI, and how to prepare your company and your career for an AI future. Get your copy now!
Recent Blog Posts
You Ask, I Answer: What is a Social Media Platform?
Michael asks, "Do you consider YouTube and/or Reddit to be a social media platform? Why?" A social media platform, or a social network, is a content hub where the value is subject to Metcalfe's network effect. If the value increases with every new user, then it's a...
You Ask, I Answer: Detecting Bias in Third Party Datasets?
Jim asks, "Are there any resources that evaluate marketing platforms on the basis of how much racial and gender bias is inherent in digital ad platforms?" Not that I know of, mostly because in order to make that determination, you'd need access to the underlying data....
