Watch Marketing Keynote Speaker Christopher Penn
Marketing Keynote Speaker
Audiences demand more of events every year, but one demand is timeless: speakers who deliver value they can try out as soon as they return home. Learn why event planners and audiences get incredible value year after year from my talks.
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AI for Marketers Book
Few terms inspire more curiosity and fear than AI. In this all-new, completely-rewritten Second Edition of AI for Marketers: An Introduction and Primer, you'll learn what AI is and isn't, 5 practical applications of AI in marketing (with detailed examples and use cases), key questions you should be asking of any vendor that claims to have AI, and how to prepare your company and your career for an AI future. Get your copy now!
Recent Blog Posts
Jessica asks, "When it comes to training data for marketing AI models, do you think vendors will anonymize/share data sources in the future? Will it be required?" It depends on the vendor and the model. The raw data for public models, even de-identified, probably will...
Jessica asks, "Who's liable for violations in marketing AI models, the company that hires the vendor, or the vendor? Anything in service agreements to look for?" Who's liable when someone uses a tool improperly or illegally? Companies have some responsibility, as we...