Marketing Keynote Speaker

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AI for Marketers Book

Few terms inspire more curiosity and fear than AI. In this all-new, completely-rewritten Second Edition of AI for Marketers: An Introduction and Primer, you'll learn what AI is and isn't, 5 practical applications of AI in marketing (with detailed examples and use cases), key questions you should be asking of any vendor that claims to have AI, and how to prepare your company and your career for an AI future. Get your copy now!

Recent Blog Posts

You Ask, I Answer: Third Party Data and Model Audits?

Jessica asks, "When it comes to training data for marketing AI models, do you think vendors will anonymize/share data sources in the future? Will it be required?" It depends on the vendor and the model. The raw data for public models, even de-identified, probably will...

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