Watch Marketing Keynote Speaker Christopher Penn
Marketing Keynote Speaker
Audiences demand more of events every year, but one demand is timeless: speakers who deliver value they can try out as soon as they return home. Learn why event planners and audiences get incredible value year after year from my talks.
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Marketing expert Jay Baer says, “Of the 50 or so email newsletters I get weekly, my favorite is the one from Christopher Penn. I learn something EVERY time.” Each Sunday, you’ll receive the top 25 stories of the week in marketing, advertising, communications, tech, and economics, plus original thought starters. Subscribe today for free!
AI for Marketers Book
Few terms inspire more curiosity and fear than AI. In this all-new, completely-rewritten Second Edition of AI for Marketers: An Introduction and Primer, you'll learn what AI is and isn't, 5 practical applications of AI in marketing (with detailed examples and use cases), key questions you should be asking of any vendor that claims to have AI, and how to prepare your company and your career for an AI future. Get your copy now!
Recent Blog Posts
One of the most challenging things to tackle is any news headline where the source data isn't provided. This was the news blurb from LinkedIn: "Predictions of a "Great Resignation" appear to be coming to pass, with the share of workers leaving jobs at 2.7% in April —...
Shea asks, "Wondering your perspective on how to measure the financial impact of earned media when it doesn't include a backlink to the company website?" This is a fairly common question. There are several ways to peck away at this and arrive at a conclusion that's on...