Watch Marketing Keynote Speaker Christopher Penn
Marketing Keynote Speaker
Audiences demand more of events every year, but one demand is timeless: speakers who deliver value they can try out as soon as they return home. Learn why event planners and audiences get incredible value year after year from my talks.
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Marketing expert Jay Baer says, “Of the 50 or so email newsletters I get weekly, my favorite is the one from Christopher Penn. I learn something EVERY time.” Each Sunday, you’ll receive the top 25 stories of the week in marketing, advertising, communications, tech, and economics, plus original thought starters. Subscribe today for free!
AI for Marketers Book
Few terms inspire more curiosity and fear than AI. In this all-new, completely-rewritten Second Edition of AI for Marketers: An Introduction and Primer, you'll learn what AI is and isn't, 5 practical applications of AI in marketing (with detailed examples and use cases), key questions you should be asking of any vendor that claims to have AI, and how to prepare your company and your career for an AI future. Get your copy now!
Recent Blog Posts
You Ask, I Answer: Content Analytics for Effectiveness
Sunny asks, "How do you create an argument (using data) that a piece of content is "working". Is there a go-to formula you can pull to say - yes, kinda/sorta, needs work, or nope?" Can't see anything? Watch it on YouTube here. Listen to the audio here: [audio...
You Ask, I Answer: Best Practices for Reporting to Leadership
Tiffany asks, "What are some best practices and templates for reporting out at high-level meetings. Too often analytics can get into the weeds. No one wants that. What metrics should leadership actually care about?"" Can't see anything? Watch it on YouTube here....
