Watch Marketing Keynote Speaker Christopher Penn
Marketing Keynote Speaker
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AI for Marketers Book
Few terms inspire more curiosity and fear than AI. In this all-new, completely-rewritten Second Edition of AI for Marketers: An Introduction and Primer, you'll learn what AI is and isn't, 5 practical applications of AI in marketing (with detailed examples and use cases), key questions you should be asking of any vendor that claims to have AI, and how to prepare your company and your career for an AI future. Get your copy now!
Recent Blog Posts
You Ask, I Answer: How Useful is Porter’s 5 Forces?
Katy asks, "How applicable is Porter's 5 Forces for you in your career/firm?" The short answer is that Porter's 5 Forces, while an excellent abstract strategic framework, is exceptionally difficult to quantify and thus manage against. It's the sort of thing that's...
You Ask, I Answer: Is Direct Mail Dead?
Maria asks, "Researching direct mail and my boss says it's a waste of time, it's dead. Is direct mail dead?" Yes and no. Direct mail to people who didn't ask for it is dead. It's an enormous waste of money and is flat out pollution. I'd rather you send a billion...