Guest Post / Contributed Content Policy

For years, when people asked about guest posts, I said no. Guest posts are usually a fairly lopsided equation in marketing, in favor of the guest contributor. They get to place an article, usually with inbound links to their property for SEO benefit, in exchange for the perceived value of the content. That’s one of the reasons I historically opposed guest posts. They took more than they gave.

But recent conversations with friends and colleagues have made me reconsider this position. Properly done, a guest post should give as much value as it gets. So what would an equitable trade look like? Blogs need traffic. Guest posts need exposure and link juice. That’s worth a trade.

So here’s how it works: if you want to place an article on this site, you’ll trade it for traffic. Deal? Agencies working on behalf of brands are welcome, too, as long as you agree to the following terms.

Guest Post Topics

Topics for guest posts must be around the following:

  • Analytics
  • Marketing
  • Data science, data engineering, Big Data, data visualization, etc.
  • Machine learning, deep learning, AI, etc.
  • Statistics
  • Business intelligence

Guest Post Content Requirements

Posts must meet the following content requirements:

  • 400 words long or longer
  • Any language that can be rendered in the UTF8-MB4 character set without special characters
  • No more than two outbound links
  • No explicit promotions, sales, etc.

Guest Post Performance Requirements

Here’s where the rubber meets the road. Your post will go up on a Saturday evening. You will then use all your own legal and ethical promotional methods of choice to drive a minimum of 100 unique new users per day for 7 days to that post. If you hit that traffic requirement, then your post remains available in perpetuity. If you fail to meet that traffic requirement, then you have two choices: I delete the post, or I send you a subscription agreement that bills you $99/month (1 year minimum commitment) to keep the post on the site.

I will track your post’s traffic that you send using Google Analytics and the utm_source code. In your promotional efforts, you’ll use cp-post-yourcompanyname-yyyy-mm-dd in your utm_source code. So if you were an employee of IBM, the UTM tracking code you’d use would be cp-post-ibm-2020-02-06 as your utm_source code when you send traffic to your guest post by any approved promotional method. Be sure you know what you’re doing! If you don’t use the UTM tracking codes properly, then you will not receive credit towards your traffic commitment. 

Explicitly disallowed promotional methods:

  • No spamming people
  • No bot networks plastering your post all over social media
  • No comment spam
  • Nothing that would cause this site to be disavowed by other website operators
  • Nothing prohibited by law (including GDPR and CCPA)

Recommended promotional methods:

  • Schedule social media posts (remember your UTM tracking code!) about your guest post
  • Send email to your own email list promoting your guest post
  • Run ads for your guest post on social networks, in Google Ads, in Bing Ads, etc.
  • Create and share a promotional video about your guest post on YouTube, Instagram, Tiktok, whatever
  • Promote your guest post on your podcast

So that’s it: Send 100 unique new users, tracked in my Google Analytics, to read your post every day for 7 days, and the post becomes a permanent part of the content here. (or pay the $99/month for 1 year subscription thereafter)

If you agree to these terms, go ahead and fill out the form, and we can get started.

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