Watch Marketing Keynote Speaker Christopher Penn
Marketing Keynote Speaker
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AI for Marketers Book
Few terms inspire more curiosity and fear than AI. In this all-new, completely-rewritten Second Edition of AI for Marketers: An Introduction and Primer, you'll learn what AI is and isn't, 5 practical applications of AI in marketing (with detailed examples and use cases), key questions you should be asking of any vendor that claims to have AI, and how to prepare your company and your career for an AI future. Get your copy now!
Recent Blog Posts
Almost Timely News, March 26, 2023: What Could Go Wrong With AI?
Almost Timely News: What Could Go Wrong With AI? (2023-03-26) :: View in Browser 👉 Less than 100 days until Google Analytics' Universal Analytics shuts down. Take my GA4 course to get going now on Google Analytics 4 ➡️ Watch This Newsletter On YouTube 📺 Click here for...
You Ask, I Answer: Impressions as a PR Measurement?
Meredith asks, "What are the current industry thoughts on using impressions as a metric to measure PR?" Can't see anything? Watch it on YouTube here. Listen to the audio here: ...
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