---
title: "Press"
author: "Christopher S Penn"
date: 2018-08-22
url: https://www.christopherspenn.com/press/
---

# Press

## 2018

- [The Measurement Standard: How to Verify Your Data and Assess Imperfect Data](https://www.themeasurementstandard.com/2018/05/christopher-penn-data-interview/?__hstc=62299827.67b07f780d6e1a9e26b0f15a2444af15.1521158023425.1534960606918.1534980686282.158&__hssc=62299827.5.1534980686282&__hsfp=1438573455)

- [Passport Travel Marketing Podcast: Analytics](https://firpodcastnetwork.com/passport-travel-marketing-pr-021-analytics/?__hstc=62299827.67b07f780d6e1a9e26b0f15a2444af15.1521158023425.1534960606918.1534980686282.158&__hssc=62299827.5.1534980686282&__hsfp=1438573455)

- [AMEX OPEN: How to Expand Your Business: 4 Tips to Help Take Your Brick-and-Mortar International ](https://www.americanexpress.com/us/small-business/openforum/articles/how-to-expand-your-business-4-tips-to-help-take-your-brick-and-mortar-international/?__hstc=62299827.67b07f780d6e1a9e26b0f15a2444af15.1521158023425.1534960606918.1534980686282.158&__hssc=62299827.5.1534980686282&__hsfp=1438573455)

- [The Measurement Standard: The Five Levels of Data](https://www.themeasurementstandard.com/2018/04/christopher-penn-interview-five-levels-data-glean-insight-data/?__hstc=62299827.67b07f780d6e1a9e26b0f15a2444af15.1521158023425.1534960606918.1534980686282.158&__hssc=62299827.5.1534980686282&__hsfp=1438573455)

- [IBM THINK: Building Smarter Brand Experiences Panel @ THINK 2018](https://www.ibm.com/blogs/insights-on-business/ibmix/building-smarter-brand-experiences-panel-think-2018/?__hstc=62299827.67b07f780d6e1a9e26b0f15a2444af15.1521158023425.1534960606918.1534980686282.158&__hssc=62299827.5.1534980686282&__hsfp=1438573455)

- [IBM Big Data Hub: Analytics Experts Discuss AI’s Present and Future](https://www.ibmbigdatahub.com/blog/analytics-experts-discuss-ais-present-and-future?__hstc=62299827.67b07f780d6e1a9e26b0f15a2444af15.1521158023425.1534960606918.1534980686282.158&__hssc=62299827.5.1534980686282&__hsfp=1438573455)

- [Convince & Convert: When Your Great Customer Experience Drives Your Employees Crazy](https://www.convinceandconvert.com/baer-facts/when-your-great-customer-experience-drives-your-employees-crazy/?__hstc=62299827.67b07f780d6e1a9e26b0f15a2444af15.1521158023425.1534960606918.1534980686282.158&__hssc=62299827.5.1534980686282&__hsfp=1438573455)

- [Treasure Data: 6 Thought Leaders Share Insights for Enhancing the Customer Experience Through The Responsible Use of Data](https://blog.treasuredata.com/blog/2018/04/23/6-thought-leaders-share-insights-for-enhancing-the-customer-experience-through-the-responsible-use-of-data/?__hstc=62299827.67b07f780d6e1a9e26b0f15a2444af15.1521158023425.1534960606918.1534980686282.158&__hssc=62299827.5.1534980686282&__hsfp=1438573455)

- [Relevance.com: Trust Insights, Tech Trends, and Optimization: A Q&A with Christopher Penn](https://www.relevance.com/braintrust-insights-tech-trends-and-optimization-a-qa-with-christopher-penn/?__hstc=62299827.67b07f780d6e1a9e26b0f15a2444af15.1521158023425.1534960606918.1534980686282.158&__hssc=62299827.5.1534980686282&__hsfp=1438573455)

- [Ceralytics; Get executive buy-in for your content marketing strategy](https://www.ceralytics.com/get-executive-buy-content-marketing-strategy/?__hstc=62299827.67b07f780d6e1a9e26b0f15a2444af15.1521158023425.1534960606918.1534980686282.158&__hssc=62299827.5.1534980686282&__hsfp=1438573455)

- [Spin Sucks: Communicators, Step Up and Own the PESO Model](https://spinsucks.com/communication/communicators-own-peso-model/?__hstc=62299827.67b07f780d6e1a9e26b0f15a2444af15.1521158023425.1534960606918.1534980686282.158&__hssc=62299827.5.1534980686282&__hsfp=1438573455)

- [IBM: Wrapping Up THINK 2018](https://www.ibm.com/developerworks/community/blogs/ibmchampion/entry/Wrapping_up_Think?lang=en&__hstc=62299827.67b07f780d6e1a9e26b0f15a2444af15.1521158023425.1534960606918.1534980686282.158&__hssc=62299827.5.1534980686282&__hsfp=1438573455)

- [Business SHENanigans Live With Kathy Klotz-Guest and Kerry Gorgone](https://www.facebook.com/kathy.klotzguest/posts/10157602784308438?__hstc=62299827.67b07f780d6e1a9e26b0f15a2444af15.1521158023425.1534960606918.1534980686282.158&__hssc=62299827.5.1534980686282&__hsfp=1438573455)

- [FIR #133: Narcissism, Consumerism, and Activism – FIR Podcast](https://firpodcastnetwork.com/fir-133-narcissism-consumerism-and-activism?__hstc=62299827.67b07f780d6e1a9e26b0f15a2444af15.1521158023425.1534960606918.1534980686282.158&__hssc=62299827.5.1534980686282&__hsfp=1438573455)

- [Social Media Examiner: Predictive Analytics](https://www.socialmediaexaminer.com/?__hstc=62299827.67b07f780d6e1a9e26b0f15a2444af15.1521158023425.1534960606918.1534980686282.158&__hssc=62299827.5.1534980686282&__hsfp=1438573455)

- [BrandHIT Twitter Chat: The Art and Science of Engagement](https://www.brandhealthit.com/news/brandhit-twitter-chat-exploring-art-science-health-it-brand-engagement?__hstc=62299827.67b07f780d6e1a9e26b0f15a2444af15.1521158023425.1534960606918.1534980686282.158&__hssc=62299827.5.1534980686282&__hsfp=1438573455)

- [The Difference: Dark Data: Shining a Light onto Your Brands](https://difference.libsyn.com/dark-data-shining-a-light-onto-your-brands-biggest-problem?__hstc=62299827.67b07f780d6e1a9e26b0f15a2444af15.1521158023425.1534960606918.1534980686282.158&__hssc=62299827.5.1534980686282&__hsfp=1438573455)

- [Spin Sucks: How to Prove PR Value to the CEO](https://spinsucks.com/communication/prove-pr-value?__hstc=62299827.67b07f780d6e1a9e26b0f15a2444af15.1521158023425.1534960606918.1534980686282.158&__hssc=62299827.5.1534980686282&__hsfp=1438573455)

- [The Full Monty: Damage Control](https://www.fullmontyshow.com/2018/03/the-full-monty-damage-control-march-26.html?__hstc=62299827.67b07f780d6e1a9e26b0f15a2444af15.1521158023425.1534960606918.1534980686282.158&__hssc=62299827.5.1534980686282&__hsfp=1438573455)

- [IBM Today at Think 2018: What you can’t miss Wednesday](https://www.ibmbigdatahub.com/blog/today-think-2018-what-you-can-t-miss-wednesday?__hstc=62299827.67b07f780d6e1a9e26b0f15a2444af15.1521158023425.1534960606918.1534980686282.158&__hssc=62299827.5.1534980686282&__hsfp=1438573455)

- [Trust Insights Co-Founder Christopher Penn On The Cube, IBM THINK 2018 (YouTube)](https://www.youtube.com/watch?v=Avf7kgzeTSI&__hstc=62299827.67b07f780d6e1a9e26b0f15a2444af15.1521158023425.1534960606918.1534980686282.158&__hssc=62299827.5.1534980686282&__hsfp=1438573455)

- [IBM Announces 2018 IBM Champions including Trust Insights Co-Founder Christopher Penn](https://www.ibm.com/developerworks/community/blogs/ibmchampion/entry/2018_IBM_Champions?__hstc=62299827.67b07f780d6e1a9e26b0f15a2444af15.1521158023425.1534960606918.1534980686282.158&__hssc=62299827.5.1534980686282&__hsfp=1438573455)
 

## 2016

- Inc. Magazine: [5 Podcasts for Busy Leaders](https://www.inc.com/danny-iny/5-podcasts-for-busy-leaders.html)

- Digital Dealer: [Marketing Technology is More Than Just Vendors and Tools](https://www.digitaldealer.com/marketing-technology-just-vendors-tools/?utm_source=rss&utm_medium=rss&utm_campaign=marketing-technology-just-vendors-tools)

- Inc. Magazine: [19 Podcasts Worth More Than an MBA](https://www.digitaldealer.com/marketing-technology-just-vendors-tools/?utm_source=rss&utm_medium=rss&utm_campaign=marketing-technology-just-vendors-tools)

- Retail News Netherlands: [’Retailers moeten Snapchat op kleine schaal inzetten'](https://www.retailnews.nl/nieuws/ScSEC50eQH6tSb9zGQfVlw-2/retailers-moeten-snapchat-op-kleine-schaal-inzetten.html)

- Net News Check: [Local News Use Of Facebook Features Grows](https://www.netnewscheck.com/link/51467/local-news-use-of-facebook-features-grows)

- Mobile Commerce Daily: [Retailers should continue to test Snapchat, but at a small scale](https://www.mobilecommercedaily.com/retailers-should-continue-to-test-snapchat-but-at-a-small-scale)

- MediaBistro: [7 Must-Listen Podcasts for New Marketers](https://www.mediabistro.com/climb-the-ladder/skills-expertise/marketing-podcasts/)

- City Biz List: [Region’s Top PR Minds Fill the Program for PRxNE](https://www.mediabistro.com/climb-the-ladder/skills-expertise/marketing-podcasts/)

- Holmes Report: [Shift Sells To Canadian Firm National PR](https://www.holmesreport.com/latest/article/shift-sells-to-canadian-firm-national-pr)

- Newswire: [Highlights From MarTech 2016](https://www.newswire.com/news/highlights-from-martech-2016-10425201)

- Before It’s News: [Experts Predict the Future of Data Analytics and Visualization](https://beforeitsnews.com/awesome-time-wasters/2016/04/experts-predict-the-future-of-data-analytics-and-visualization-2462716.html)

- Fusion Blog: [Social Tools Summit Cheat Sheet](https://blog.fusionpr.com/?p=2700)

- CustomerThink: [15 Key Visualizations & Diagrams From #MarTech 2016](https://customerthink.com/15-key-visualizations-diagrams-from-martech-2016/)

- Ion Interactive: [The Modern Marketer’s Guide to MarTech Madness](https://www.ioninteractive.com/blog/modern-marketers-guide-to-martech-madness)

- Search Engine Land: [An Inside Look At The Upcoming MarTech Conference](https://searchengineland.com/an-inside-look-at-the-upcoming-martech-conference-243270)

- MarketingProfs: [Innovate in the Boardroom (and the Mail Room)](https://www.marketingprofs.com/podcasts/2016/29312/leading-innovation-christopher-penn-marketing-smarts)

- Inc. Magazine: [Words Can Hurt You: The Legal Concerns of Content Marketing](https://www.inc.com/aj-agrawal/words-can-hurt-you-the-legal-concerns-of-content-marketing.html)

- Meltwater: [Top Data-Driven PR Trends of 2016: Interactive Infographics](https://www.meltwater.com/blog/top-data-driven-pr-trends-of-2016-interactive-infographics/)
 

## 2015

- C-Suite Network: [Winners of C-Suite Social Media Legends Awards](https://www.businesspress24.com/pressrelease1403667.html)

- Wisconsin Farmer: [Farmers, ranchers, and "agvocates" joined together](https://www.wisfarmer.com/newsbriefs/national/farmers-ranchers-and-agvocates-joined-together-b99622119z1-359980101.html)

- Agrimarketing: [AgChat Announces Its Annual Conference](https://agrimarketing.com/s/99596)

- Dangote News: [Easy methods to use Google Analytics to Measure Engagement on Your Weblog](https://www.dangotenews.com/how-to-use-google-analytics-to-measure-engagement-on-your-blog)

- Meltwater: [How to Help Sales and PR Speak the Same Language](https://www.meltwater.com/blog/how-to-help-sales-and-pr-speak-the-same-language/)

- MarketingProfs: [More Ways to Sell Directly on Twitter, Plus 10 More Stories in This Week's Roundup](https://www.marketingprofs.com/chirp/2015/28575/socialskim-more-ways-to-sell-directly-on-twitter-plus-more-stories-in-this-weeks-roundup)

- Entrepreneur: [5 great ways your employees can help you hire smarter](https://www.christopherspenn.com/404-sorry-chris-probably-deleted-that-link/)

- Portada: [Your 7 Multicultural Marketing Priorities for the Rest of the Year](https://www.portada-online.com/2015/09/07/your-7-multicultural-marketing-priorities-for-the-rest-of-the-year/)

- Square2 Marketing: [Better Social Media Strategy Through Data And Google Analytics](https://www.square2marketing.com/blog/better-social-media-strategy-through-data-and-google-analytics)

- PR Week: [Experts: After hacking scheme, It's time to rethink how companies use wire services](https://www.prweek.com/article/1360981/experts-hacking-scheme-its-time-rethink-companies-use-wire-services)

- Alleywatch: [How To Cultivate Community Through Content](https://www.alleywatch.com/2015/08/cultivate-community-content/)

- Travel Agent Central: [Digital Marketing Trends to be Discussed at 2015 Hawaii Tourism Conference](https://www.travelagentcentral.com/usa-hawaii/digital-marketing-trends-be-discussed-2015-hawaii-tourism-conference-52616)

- Computerworld: [15 marketing experts to follow on social media](https://www.computerworld.in/feature/15-marketing-experts-to-follow-on-social-media)