Marketing AI: A Fireside Chat with Cathy McPhillips of the Marketing AI Institute
I recently had the pleasure of sitting down to chat with Cathy McPhillips of the Marketing AI Institute about the Marketing AI Conference (MAICON) on September 13-14, 2021. Cathy and I covered a wide range of topics, such as: Why marketers take AI claims at face value...Solicited Review: Cumulative Advantage by Mark Schaefer
Mark Schaefer asked me to review his latest book, Cumulative Advantage. It’s a book based on the sociological work of Dr. Robert Merton as well as a series of other sociologists on the phenomenon of cumulative advantage. In the most basic terms, those who have...2020 Rewind: AI and SEO Applications
2020 Rewind: AI Applications in Healthcare Marketing
Welcome to 2020 Rewind! In this series, we’re taking a look at the year that was and the wonderful shows and podcasts that had me on as a guest this past year. A fair amount of the time, I’d rather read than listen, but podcasts, live streams, webinars,...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
