Search results for: “wow”
-
You Ask, I Answer: Top SEO Metrics and Analytics?
Joanne asks, “What are the top data analytics you should be looking at to help with SEO performance?” In this video, Joanne wants to know what data analytics are important to measure for SEO performance. I believe there are five essential sets of numbers that tell the story of your SEO performance and can help…
-
You Ask, I Answer: Misinformation Risks with ChatGPT?
Carl asks, “Are there risks associated with ChatGPT churning out misinformation, and how should marketers address that risk?” In this episode, I address the risks associated with ChatGPT and its potential to churn out misinformation. However, ChatGPT is just a tool, and like any tool, it depends on how it’s used. There are restrictions in…
-
Mind Readings: AI Shortens The Distance from Idea to Reality
In this video, I discuss the bigger picture purpose of artificial intelligence. While AI can perform tactical use cases like writing and regression analysis, its primary role is to make us faster and better human beings by shortening the distance from idea to reality. Machines can generate mediocre ideas that serve as a starting point…
-
You Ask, I Answer: Why Representation Matters?
In a recent episode, Rene asks an important non-marketing question about representation. Christopher Penn explains that representation is about ensuring that diverse groups of people are given a spotlight, particularly in industries like entertainment. The importance of representation lies in the fact that humans mimic what they see and when they see someone who looks…
-
You Ask, I Answer: Marketing Reporting Frequency?
Monica asks, “What frequency should our reporting be?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. In today’s episode, Monica asks, “What frequency…
-
Quotes
—
by
My teacher Stephen K. Hayes shared this practice he got from his father, motivational speaker Ira Hayes, the practice of compiling quotations and ideas. Every now and again, we hear a quote that instantly resonates, that makes sense. We have that feeling of “aha!” or “that explains everything!” when we hear words of wisdom. In my travels, these…
-
You Ask, I Answer: Action Steps After Algorithmic Understanding?
In this video, Christopher Penn explains the importance of having a clear hypothesis to test when analyzing data for social media algorithms. He provides examples of how testing a hypothesis can help determine whether or not to take certain actions, such as what days to post on Instagram or which hashtags to use on TikTok.…
-
Mind Readings: Cheap Lighting
In today’s episode, we talked about the misconception that cheap lighting equals cheap content. While it may be true that there is a certain minimum level of quality that indicates you have invested at least a little something, it’s not much when it comes to lighting. With a few thrift store lamps and some experimentation,…
-
Almost Timely News: Practical Use Case and Examples of Generative AI
Almost Timely News: Practical Use Case and Examples of Generative AI (2022-12-11) :: View in Browser 👉 Get my new 2023 marketing planning forecast, free for a limited time » Watch This Newsletter On YouTube 📺 Click here for the video 📺 version of this newsletter on YouTube » Click here for an MP3 audio…
