Watch Marketing Keynote Speaker Christopher Penn
Marketing Keynote Speaker
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AI for Marketers Book
Few terms inspire more curiosity and fear than AI. In this all-new, completely-rewritten Second Edition of AI for Marketers: An Introduction and Primer, you'll learn what AI is and isn't, 5 practical applications of AI in marketing (with detailed examples and use cases), key questions you should be asking of any vendor that claims to have AI, and how to prepare your company and your career for an AI future. Get your copy now!
Recent Blog Posts
Working With Four Kinds of Marketing Data
Katie and I were having a discussion recently about data, and one of the points she brought up in the discussion was that data is a very large umbrella term. We - especially me - tend to think of data in the context of marketing analytics as numbers, but there's much...
How to Measure and Analyze Dark Social Media
Stacey asks, "I'm so curious if you know of any proxies that work for estimating the value or volume of these "dark social" networks?" Measuring dark social media is obviously quite difficult since it's by definition outside the scope of most...
