---
title: "Are you hiring a social media strategist?"
author: "Christopher S Penn"
date: 2010-08-27
url: https://www.christopherspenn.com/2010/08/are-you-hiring-a-social-media-strategist/
categories:
  - "Marketing"
  - "Social media"
tags:
  - "Marketing"
  - "Social media"
---

# Are you hiring a social media strategist?

Are you looking to hire a social media strategist? Take your social media strategist job description and **replace the words social media with military**.

![Higgins Armory Museum](https://farm4.static.flickr.com/3421/4002361672_2344a0b973.jpg)

**Think about that for a second.**

How silly would it look for the US Army to advertise for the position of Field Commander by saying:

*Wanted: someone who can talk a lot, tweet, monitor the battlefield and comment about it, blog some, and help boost our overall reputation in the trenches.*

Is it more likely that the US Army, if it advertised for a Field Commander, would have a job description that reads like:

***Must be able to win battles with overwhelming force and create decisive victories.***

What if you're not sure what victory is in social media? You might be in trouble. A lot of trouble. Consider clarifying that before you hire someone.

Is social media strategy as clear cut as military strategy? **It'd better be if you want to win anything**.

---

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