---
title: "The sale is better because the sign is bigger"
author: "Christopher S Penn"
date: 2010-06-19
url: https://www.christopherspenn.com/2010/06/the-sale-is-better-because-the-sign-is-bigger/
categories:
  - "Marketing"
tags:
  - "Marketing"
---

# The sale is better because the sign is bigger

At the grocery store, a husband and wife were arguing over a $3 bag of crackers while I tried to vanish in plain sight.

> Husband: Look, there's the crackers we want. And they're on sale, 10% off. Wife: I have a coupon for $1 off, let's use that instead. Husband: You can't use both. The 10% sale is better. Wife: How would you know? The coupon is for a dollar. I think that's better. Husband: No! The sale is better! Wife: No it isn't! I'm pretty sure the coupon is better! Husband: The sale is better, you stupid [expletive]! Wife: Why? Husband: **The sale is better because the sign is bigger!**

The power of marketing is such that a bigger sign can defy the laws of mathematics to the computationally challenged. ---

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