---
title: "Podcasters Across Borders 2008 Review"
author: "Christopher S Penn"
date: 2008-06-23
url: https://www.christopherspenn.com/2008/06/podcasters-across-borders-2008-review/
categories:
  - "Conferences"
tags:
  - "pab08"
  - "pab2008"
---

# Podcasters Across Borders 2008 Review

Podcasters Across Borders 2008 Review [![PAB2008 group photo](https://farm4.static.flickr.com/3275/2599793775_8d6128caa5.jpg)](https://www.flickr.com/photos/financialaidpodcast/2599793775/ "PAB2008 group photo by Financial Aid Podcast, on Flickr")[Podcasters Across Borders 2008](https://www.podcastersacrossborders.com) has wrapped up, and I'm back in the office. Another terrific weekend, full of great friends and interesting discussions. A few takeaways from this weekend that I picked up: Sylvain Grand-Maison showed a great slide of song structure and podcast structure - comparing the two, and suggesting that the same ideas that make a song worth listening to could make your podcast worth listening to. [![Sylvain Grand-Maison - PAB2008](https://farm4.static.flickr.com/3266/2599760157_1843a2d31a_m.jpg)](https://www.flickr.com/photos/financialaidpodcast/2599760157/ "Sylvain Grand-Maison - PAB2008 by Financial Aid Podcast, on Flickr")Jay Moonah did a great demo of how the medium is the message by having a blindfolded volunteer identify the quality of a promotional message by the paper it was printed on. [![Jay Moonah - PAB2008](https://farm4.static.flickr.com/3127/2603178053_4b8e10f5e3_m.jpg)](https://www.flickr.com/photos/financialaidpodcast/2603178053/ "Jay Moonah - PAB2008 by Financial Aid Podcast, on Flickr")Tod Maffin from the CBC explained about "IT" or the quality that makes a podcast terrific. One of his suggestions was to speak more intimately, reminding us that a significant portion of people listen to podcasts with headphones or earbuds; speaking to them as if you're shouting across the room (radio) is a mismatch for how people listen. [![Tod Maffin - PAB2008](https://farm4.static.flickr.com/3259/2599781299_8380a13b83_m.jpg)](https://www.flickr.com/photos/financialaidpodcast/2599781299/ "Tod Maffin - PAB2008 by Financial Aid Podcast, on Flickr")There were plenty of other discussions I had this weekend, and I'll be making some changes from a technical perspective as well as a marketing perspective for the various media adventures we all participate in Oh, and I won a Blue Snowball mic, which was a nice treat, and soon to be a nice treat for the listeners of the Financial Aid Podcast. [![PAB2008 UStream setup](https://farm4.static.flickr.com/3041/2600619312_28dfe73b0e_m.jpg)](https://www.flickr.com/photos/financialaidpodcast/2600619312/ "PAB2008 UStream setup by Financial Aid Podcast, on Flickr")Many thanks to Mark Blevis and Bob Goyetche for putting on another fantastic conference. **Did you enjoy this blog post? If so, please subscribe right now!**[![](https://www.christopherspenn.com/btn-email.png)](https://www.feedburner.com/fb/a/emailverifySubmit?feedId=761786) [![](https://www.christopherspenn.com/btn-google.png)](https://www.google.com/ig/add?feedurl=https://feeds.feedburner.com/ChristopherSPenn) [![](https://www.christopherspenn.com/btn-rss.png)](https://feeds.feedburner.com/ChristopherSPenn)Get this and other great articles from the source at [www.ChristopherSPenn.com](https://www.ChristopherSPenn.com)