---
title: "Learn to use the power of the Dark Side"
author: "Christopher S Penn"
date: 2008-03-27
url: https://www.christopherspenn.com/2008/03/learn-to-use-the-power-of-the-dark-side/
categories:
  - "Blogging"
  - "Marketing"
  - "Podcasting"
tags:
  - "Marketing"
---

# Learn to use the power of the Dark Side

Learn to use the power of the Dark Side of the Force. Listen to the [best marketing podcast ever produced](https://www.marketingovercoffee.com) in a doughnut shop with my [friend and co-host John Wall](https://www.roninmarketeer.com). In this week's episode, it's a Google showdown between for-profits and non-profits, and why it will make your keyword costs go through the roof.

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