---
title: "Dan Kennedy on Audio"
author: "Christopher S Penn"
date: 2008-02-28
url: https://www.christopherspenn.com/2008/02/dan-kennedy-on-audio/
categories:
  - "Marketing"
  - "Podcasting"
tags:
  - "Marketing"
---

# Dan Kennedy on Audio

For those thinking about audio podcasting as an effective sales mechanism, master sales trainer Dan Kennedy has an interesting perspective on audio as a marketing tool. Granted, in his blog post, he's talking about CDs and not digital delivery, but the points about why sales folks should be delivering audio as a sales mechanism are just as applicable. [Read Dan Kennedy's list here](https://dankennedy.com/cblog/index.php?/archives/125-Power-Of-Promotional-Audios.html). If you're looking for a [sales podcast, check out the Sales Roundup Podcast](https://www.salesroundup.com/), another one of our fellow [New England Podcasters](https://www.newenglandpodcasting.com). I've been following a lot of Dan Kennedy's stuff since I was introduced to it by one of my teachers, [Dennis Mahoney](https://www.lessonsinviolenceevasion.com). Dan costs a LOT for any kind of materials, but he delivers a lot of useful, out-of-the-box templates that work incredibly well. I use his sales letter template an awful lot when I send out promotional emails for the Financial Aid Podcast or Matthew Ebel. Combine it with systems like neurolinguistic programming and new media, and you've got a terrific combination. **Did you enjoy this blog post? If so, please subscribe right now!**[![](https://www.christopherspenn.com/btn-email.png)](https://www.feedburner.com/fb/a/emailverifySubmit?feedId=761786) [![](https://www.christopherspenn.com/btn-google.png)](https://www.google.com/ig/add?feedurl=https://feeds.feedburner.com/ChristopherSPenn) [![](https://www.christopherspenn.com/btn-rss.png)](https://feeds.feedburner.com/ChristopherSPenn)Get this and other great articles from the source at [www.ChristopherSPenn.com](https://www.ChristopherSPenn.com)