Are you hiring a social media strategist?

Are you looking to hire a social media strategist? Take your social media strategist job description and replace the words social media with military.

You own nothing in social media

I've been saying this for years, so let's be crystal clear:

Beware of weak correlative scores

In the World of Warcraft, there exists one number that can make or break your day, depending on who you're interacting with: GearScore. GearScore is a mathematical formula that tries to rank players based on what equipment their character has, on the assumption that harder to get equipment means you're a better player for having it, much in the same way that driving an expensive car might indicate more personal wealth. People looking to organize groups in the game often recruit for their groups solely by advertising GearScore requirements: "Looking for damage dealers, 5K GS minimum!". Anyone who doesn't meet this score doesn't get invited to the group.

Studies in contrast

Studies in contrast

Social rain part 2

Social rain part 2

Social rain, part 1

Ever stop to think about rain and how it works? Probably not until you're in a drought and wondering where the rain is.

Throwing mattresses and social media

One of my favorite learning and teaching metaphors comes by way of both the martial arts and Quantum Teaching (Amazon link). Imagine for a moment that the knowledge you have to impart to students is in the shape of a mattress. Imagine that it's immutable, meaning you can't magically shrink it or carve it up.

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When was the last time you heard a really great speaker?

Are you ready for the Twitpocalypse?

UPDATED: Twitpocalypse postponed to August 31, 2010

Work-related: SocialSync leaves the nest