Christopher S. Penn : Awaken Your Superhero » pab08 http://www.christopherspenn.com Wed, 08 Feb 2012 11:07:11 +0000 en hourly 1 An Epic Battle: Conversation vs. Monetization http://www.christopherspenn.com/2008/06/an-epic-battle-conversation-vs-monetization/ http://www.christopherspenn.com/2008/06/an-epic-battle-conversation-vs-monetization/#comments Mon, 23 Jun 2008 17:15:42 +0000 Christopher S Penn http://www.christopherspenn.com/?p=446 At Podcasters Across Borders, Chris Brogan and I had an epic fight over conversation vs. monetization, over community vs. marketing. Here’s the video of this late night “session” which will set the tone for podcasting for years to come… … or at least until the next conference to which we bring lightsabers. Hat tip to [...]
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At Podcasters Across Borders, Chris Brogan and I had an epic fight over conversation vs. monetization, over community vs. marketing. Here’s the video of this late night “session” which will set the tone for podcasting for years to come…

… or at least until the next conference to which we bring lightsabers.

Hat tip to Chel Pixie and Whitney Hoffman for the camerawork.

Did you enjoy this blog post? If so, please subscribe right now!

Get this and other great articles from the source at www.ChristopherSPenn.com

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  1. A Nikon D40 Conversation
  2. Join the Conversation Book Review
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]]> http://www.christopherspenn.com/2008/06/an-epic-battle-conversation-vs-monetization/feed/ 36 Podcasters Across Borders 2008 Review http://www.christopherspenn.com/2008/06/podcasters-across-borders-2008-review/ http://www.christopherspenn.com/2008/06/podcasters-across-borders-2008-review/#comments Mon, 23 Jun 2008 10:44:07 +0000 Christopher S Penn http://www.christopherspenn.com/?p=445 Podcasters Across Borders 2008 Review Podcasters Across Borders 2008 has wrapped up, and I’m back in the office. Another terrific weekend, full of great friends and interesting discussions. A few takeaways from this weekend that I picked up: Sylvain Grand-Maison showed a great slide of song structure and podcast structure – comparing the two, and [...]
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Podcasters Across Borders 2008 Review

PAB2008 group photo

Podcasters Across Borders 2008 has wrapped up, and I’m back in the office. Another terrific weekend, full of great friends and interesting discussions. A few takeaways from this weekend that I picked up:

Sylvain Grand-Maison showed a great slide of song structure and podcast structure – comparing the two, and suggesting that the same ideas that make a song worth listening to could make your podcast worth listening to.

Sylvain Grand-Maison - PAB2008

Jay Moonah did a great demo of how the medium is the message by having a blindfolded volunteer identify the quality of a promotional message by the paper it was printed on.

Jay Moonah - PAB2008

Tod Maffin from the CBC explained about “IT” or the quality that makes a podcast terrific. One of his suggestions was to speak more intimately, reminding us that a significant portion of people listen to podcasts with headphones or earbuds; speaking to them as if you’re shouting across the room (radio) is a mismatch for how people listen.

Tod Maffin - PAB2008

There were plenty of other discussions I had this weekend, and I’ll be making some changes from a technical perspective as well as a marketing perspective for the various media adventures we all participate in

Oh, and I won a Blue Snowball mic, which was a nice treat, and soon to be a nice treat for the listeners of the Financial Aid Podcast.

PAB2008 UStream setup

Many thanks to Mark Blevis and Bob Goyetche for putting on another fantastic conference.

Did you enjoy this blog post? If so, please subscribe right now!

Get this and other great articles from the source at www.ChristopherSPenn.com

Related posts:

  1. Are you ready for Podcasters Across Borders?
  2. Podcasters Across Borders Anomaly
  3. What metrics matter to podcasters?

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