Christopher S. Penn – Marketing AI Keynote Speaker

Tag: New media

  • What’s the Difference Between Social Media and New Media?

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    Christopher S Penn

    To describe media, marketers and communicators have used multiple, mixed-up terms. Here are just a few ways we’ve described the media landscape in recent years: Old media Mass media Traditional media New media Digital media Social media Social networking Citizen journalism Of these, the differences between old media, new media, and social media are probably

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  • Vision, Mission, Strategy, Tactics, and Execution

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    Christopher S Penn

    Pick five of the most loaded words in business, and I would argue those five words are vision, mission, strategy, tactics, and execution. Everyone seems to have different definitions; often, those definitions are easily mixed up. Why is it important to understand these terms? When we clearly understand the meanings of vision, mission, strategy, tactics,

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  • Why I’m a little thankful for Facebook Groups

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    Christopher S Penn

    Facebook’s latest implementation, Groups, has some quirks that are mildly irritating, such as the ability to add people without their consent and then flood their inboxes with unwelcome mail – a classic definition of spam if there ever was one. I will let other people with more influence and larger axes complain about the feature,

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  • The obligation of the content creator

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    Christopher S Penn

    How long does it take to scan a tweet? To read a blog post? To listen to a podcast? To watch a video? Perhaps seconds. Perhaps minutes. Depending on what your content is and how much of it you create, you could be asking your friends, followers, and fans to give up incredible amounts of

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  • 5 Power Tips for Follow Friday

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    Christopher S Penn

    A longtime tradition on Twitter is a weekly meme called Follow Friday, where on Fridays you recommend people to follow to your existing followers. Follow Friday is normally done by cramming as many usernames into a tweet as possible and somehow managing to shoehorn a #FF hashtag in there as well. Example: The problem with

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  • Did you subscribe?

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    Christopher S Penn

    When was the last time you heard a really great speaker? When was the last time you read a really insightful blog post? When was the last time you acted on a follow recommendation on Twitter or a LinkedIn connection? I’d bet recently. The beauty of social media is that there’s an infinite choice of

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  • Why Awaken Your Superhero?

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    Christopher S Penn

    A funny thing occurred to me recently as I was redesigning this blog. (by the way, if you haven’t stopped by the actual site lately, it’s got a whole new look) There’s a very specific reason why it’s named Awaken Your Superhero – you’re already a superhero. You have only to realize it, to awaken

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  • What content are you sitting on?

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    Christopher S Penn

    I was going through my archives the other day, sifting out stuff that I didn’t need to hold onto any more, and found some pretty amazing content collecting dust. I have hours and hours of video, text, and all kinds of media, some of which has never seen the light of day but is incredibly

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  • Are you ready for the Twitpocalypse?

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    Christopher S Penn

    UPDATED: Twitpocalypse postponed to August 31, 2010 Original: Are you ready for the Twitpocalypse? On June 30, 2010, Twitter will change forever. For many of you, your favorite widgets, sites, clients, and applications will shatter. Twitter will simply stop working for you in the way you’re used to. Why? Twitter announced a really, really long

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  • Work-related: SocialSync leaves the nest

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    Christopher S Penn

    I very rarely write about work-related stuff directly here because I figure you can get it on the company blog if you’re so inclined. That said, this is an announcement that’s been a long time in coming (more than two years!), well before I was even an employee at Blue Sky Factory. Today, we’re all

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