Tag: Internet marketing
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The Most Effective Marketing A Non-Profit Can Do Is Build The Database
The Most Effective Marketing A Non-Profit Can Do Is Build The Database I’ve been seeing more and more “brand awareness” campaigns, especially for non-profits and social good organizations lately, and I genuinely have to ask – what’s the value of that? From tweets on Twitter saying “Raise awareness of the plight of…” to advertisements on…
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The Online Marketer's Web Strategy
The Online Marketer’s Web Strategy I had the privilege of attending and presenting at the MarketingProfs conference over the past two days, and it was a phenomenal conference, full of lots of good ideas. However, one thing stood out among the various discussions that I wanted to make a point about. There is a definite…
