In the next 10 minutes, someone will die of leukemia.
This is a good thing.
40 years ago the survival rate was 14% - or a death every 3 minutes.
Your support of me and my family as we’ve done the Light the Night walk the last 3 years has helped stretch out that time to 10 minutes.
Your [...]
Watching the news, 40% of Galveston residents chose not to evacuate in advance of a storm that was rated, on an intensity energy scale, as 30% more powerful that Hurricane Katrina. The National Hurricane Center issued in its warning the very clear words “certain death”.
Yet 40% of residents stayed.
Why?
Ultimately, this points to an inability by [...]
11 Sep
Posted by: Christopher S. Penn in: Uncategorized
I get on a plane this afternoon to head back to Boston.
A few people have asked whether I feel anything about flying on the anniversary of 9/11.
Heck no.
We now have the greatest security system in the world on our planes. No, not the TSA. Not Homeland Security. All of that is very expensive window dressing [...]
“The market crashes, turns to ashes that you’re dancing on while some fat lady cues up for a song.” - Matthew Ebel, Better Off Dead
Well, folks, the great unraveling is picking up pace, with more banks failing, Fannie Mae and Freddie Mac taking up hundreds of billions of taxpayer dollars in a bailout, and companies [...]
Here’s a vital question I have from a recent discussion with my CEO at the Student Loan Network:
What happened to the other 98%?
We talk a lot, especially in marketing, about click through, conversion, and retention rates. Invariably, these rates are small fractions in all of the discussions I’ve had. 1% click through rate, 10% open [...]
04 Sep
Posted by: Christopher S. Penn in: New media, PodCamp, Podcasting
In the new media space, we use a lot of terms fairly confusingly:
Old media
Broadcast media
Mainstream media
New media
Social media
Personal media
Citizen journalism
Citizen media
Here’s a summary of how I think some of this stuff breaks down. Not authoritative by any means, just a perspective that helps me classify what is what in my own head.
Old media is stuff [...]
From MSNBC’s homepage:
Anyone from President Bush’s administration “tutoring” someone else on foreign policy is a lot like career binge alcoholics tutoring high school students on responsible drinking.
How To Monetize Your Social Media Outlet
In a variation of a Financial Aid Podcast blog post this morning, here’s a brief economics 101 explanation of how you can monetize your blog, podcast, Twitter lifestream, or other social media outlet.
Economics 101
Supply and demand are inversely related. When demand exceeds supply, you have to pay others to [...]
02 Sep
Posted by: Christopher S. Penn in: Marketing, Technology
Google’s announcement of Chrome, their new open-source browser, was greeted with a relatively lukewarm reception online today.
Here’s the part that a lot of folks missed, from the Chrome comic book. (yes, a comic book)
Get it?
If your SEO efforts aren’t up to par, Google’s ignoring you in the testing of their browser, too.
If their browser achieves [...]
What is visionary? What is vision?
Stephen K. Hayes posted an interesting challenge to me for my blog.
“I would enjoy seeing your take on “visionary” and why you feel that the term is used so frequently by others to describe your work.”
To me, vision is being able to see where you’re going, to see what’s up [...]