The Most Effective Marketing A Non-Profit Can Do Is Build The Database
I’ve been seeing more and more “brand awareness” campaigns, especially for non-profits and social good organizations lately, and I genuinely have to ask - what’s the value of that? From tweets on Twitter saying “Raise awareness of the plight of…” to advertisements on MySpace [...]

Popularity: 7% [?]

Current Blogola

Image by lemoncat1 via Flickr

A post by Chris Brogan inspired me to put a widget on my blog here describing what blogola I’ve received lately, as a way of disclosing potential conflicts of interest. You’ll see it on the side, under the photos.
Blogola is a portmanteau of blog and payola, the practice of paying off [...]

Popularity: 6% [?]

Image via Wikipedia

Virtual Reality Cannot Yet Replace Real Life Presence
I’ve seen some discussions on various mailing lists about attempts to virtualize conferences as a way to save money for participants, given outrageous travel costs these days. Believe me, as an avid conference-goer, I and my wallet couldn’t agree more about travel costs. However, technology isn’t [...]

Popularity: 6% [?]

How to auto-follow on Twitter

Image via Wikipedia

Ever since announcing that I’d basically follow anyone who’s followed me, I had to come up with a way to make this happen in a timely, efficient process. So here’s how I do it, if you want to use this bizarre workflow yourself.

Aggregate all the “now following you” emails from Twitter in Mozilla [...]

Popularity: 8% [?]

The Online Marketer’s Web Strategy

The Online Marketer’s Web Strategy
I had the privilege of attending and presenting at the MarketingProfs conference over the past two days, and it was a phenomenal conference, full of lots of good ideas. However, one thing stood out among the various discussions that I wanted to make a point about. There is a definite structure [...]

Popularity: 11% [?]

Re-syncing Twitter

Image via Wikipedia

For fun, I logged into Twitter tonight and checked the followers page. To my great surprise, it seems as though about half of the people I thought I was following are not, so it’s an evening of re-syncing Twitter to follow friends old and new who I thought I was in sync with.
The [...]

Popularity: 7% [?]

Seriously, what are those guys smoking?

Reality is a harsh mistress.
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Popularity: 7% [?]

Popularity: 7% [?]

Pitches that miss the mark

I got a hilariously off topic pitch from a PR firm today to the Financial Aid Podcast.
“Financial Aid Podcast Feature Topic - New Proposal Offers Free Cell Phone Headsets To Motorists Ticketed Under New Cell Phone Ban Law”
Christopher,
Here’s some information for a timely and interesting feature topic. The release below details how one company is [...]

Popularity: 8% [?]

Woopra!

I just got the Financial Aid Podcast approved for a beta of Woopra.
Oh. my. goodness.

This really is web analytics porn. There’s no better way to describe just how neat this is.
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Get this and other great articles from the source at [...]

Popularity: 8% [?]

Zemanta is the coolest thing yet

Image via Wikipedia

Hat tip to Mashable - I found the Zemanta plugin for Wordpress, which is just astonishing. It suggests contextually relevant content from around the web for your blog, all in a useful little sidebar.
Let’s say I’m blogging about Sallie Mae, my archrival. Just by putting those words in my post, their corporate logo [...]

Popularity: 10% [?]

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Photos

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Full Disclosure

Current blogola:
  • Tuned In, David Meerman Scott & co.
  • Joffrey's Coffee
  • A nasty ol' box of Girl Scout Cookies
  • Blogola is a term I heard from Chris Brogan to describe stuff just sent to him by PR/outreach companies.

     

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