The Most Effective Marketing A Non-Profit Can Do Is Build The Database
I’ve been seeing more and more “brand awareness” campaigns, especially for non-profits and social good organizations lately, and I genuinely have to ask - what’s the value of that? From tweets on Twitter saying “Raise awareness of the plight of…” to advertisements on MySpace [...]

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A post by Chris Brogan inspired me to put a widget on my blog here describing what blogola I’ve received lately, as a way of disclosing potential conflicts of interest. You’ll see it on the side, under the photos.
Blogola is a portmanteau of blog and payola, the practice of paying off [...]

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Virtual Reality Cannot Yet Replace Real Life Presence
I’ve seen some discussions on various mailing lists about attempts to virtualize conferences as a way to save money for participants, given outrageous travel costs these days. Believe me, as an avid conference-goer, I and my wallet couldn’t agree more about travel costs. However, technology isn’t [...]

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Ever since announcing that I’d basically follow anyone who’s followed me, I had to come up with a way to make this happen in a timely, efficient process. So here’s how I do it, if you want to use this bizarre workflow yourself.

Aggregate all the “now following you” emails from Twitter in Mozilla [...]

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The Online Marketer’s Web Strategy
I had the privilege of attending and presenting at the MarketingProfs conference over the past two days, and it was a phenomenal conference, full of lots of good ideas. However, one thing stood out among the various discussions that I wanted to make a point about. There is a definite structure [...]

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For fun, I logged into Twitter tonight and checked the followers page. To my great surprise, it seems as though about half of the people I thought I was following are not, so it’s an evening of re-syncing Twitter to follow friends old and new who I thought I was in sync with.
The [...]

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Reality is a harsh mistress.
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I got a hilariously off topic pitch from a PR firm today to the Financial Aid Podcast.
“Financial Aid Podcast Feature Topic - New Proposal Offers Free Cell Phone Headsets To Motorists Ticketed Under New Cell Phone Ban Law”
Christopher,
Here’s some information for a timely and interesting feature topic. The release below details how one company is [...]

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I just got the Financial Aid Podcast approved for a beta of Woopra.
Oh. my. goodness.

This really is web analytics porn. There’s no better way to describe just how neat this is.
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Hat tip to Mashable - I found the Zemanta plugin for Wordpress, which is just astonishing. It suggests contextually relevant content from around the web for your blog, all in a useful little sidebar.
Let’s say I’m blogging about Sallie Mae, my archrival. Just by putting those words in my post, their corporate logo [...]

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