Fatigue

Metal is interesting stuff. Take a paper clip, made from steel. You can bend it a little fairly often. You can bend it a lot a few times.

After just a few big bends or many small bends, the metal fatigues. It begins to crumble, and eventually the paper clip snaps.

There’s no way to repair it once the metal has fatigued, save to melt it down and recast it again as a new paper clip.

Summer 2008 Photos

When you think about it, we’re much the same way.

We can handle a little bit of stress for a long time, or a lot of stress a few times, but eventually we snap; we physically, mentally, emotionally, and spiritually crumble.

If we’re lucky, we experience catharsis, a meltdown, as a way to recast ourselves to be just as strong, maybe even a little bit stronger.

The lesson here is that when you hit fatigue, when you’ve broken, you may not be able to piece things back together.

Sometimes it may not even be worth trying.

Instead, like melting down and recasting, you have to start over. That’s perfectly okay. Let yourself be okay with that.


If you enjoyed this, please share it with your network!


Want to read more like this from ? Get daily updates now:


Get my book!

Subscribe to my free newsletter!


Upgrade to Google Universal Analytics

As promised, I migrated my website to Google’s new Universal Analytics and I thought I’d share the experience. I’d encourage you to do the same. It’s as completely painless a process as you can imagine, because Google cleverly revamped the Analytics interface a while ago. As a result, there’s not much new to learn – a few things have moved places in Admin, but for the most part, you’re on firm ground if you’re using Google Analytics today with no troubles.

To get started, go to your GA admin account settings and choose Universal Analytics upgrade. You’ll be presented with a fairly simple choice:

Google_Analytics

Click Transfer and come back in about two days. When it’s done, you’ll just implement the new tracking code. If you’re using my favorite Google Analytics WordPress plugin, Google Analyticator, then all you need to do is toggle the Universal Analytics tracking code and you’re live:

Google_Analyticator_Settings_‹_Christopher_S__Penn___Awaken_Your_Superhero_—_WordPress

What does transferring get you, benefit-wise? You get a few handy things, like the ability to toggle demographics data from the Admin panel without having to change analytics tracking codes. You’ll get some minor improvements on multiscreen tracking. But the big thing you’ll get is relative future-proofing, since Google has declared openly that Universal Analytics is the new standard for GA, and over time, the older tracking codes will be deprecated. New features will only be added to Universal Analytics.

Since it’s painless and fast, you have nothing to lose by upgrading now and future-proofing your analytics for the foreseeable future.

Always remember, after switching tracking codes, to go to Google Analytics Real-Time reporting to make sure your tracking code is working. Fire up Real-Time, then go browse your website and make sure your visit appears. If it doesn’t, go back and check your tracking code implementation to make sure it’s working:

Overview_-_Google_Analytics


If you enjoyed this, please share it with your network!


Want to read more like this from ? Get daily updates now:


Get my book!

Subscribe to my free newsletter!


Sharing with the Marketing Nation

Today I’m at Marketo’s annual Summit, the Marketing Nation. I’m sharing some ideas I came up with at SHIFT Communications about how social media broke PR (and how you can fix it). If you’re checking out this blog for the first time, welcome! If you attended my talk today and you’re looking for the handout and key points, I’m happy to link you up to it here:

social broke PR

As always, it’s a pleasure and honor to address the Marketing Nation!


If you enjoyed this, please share it with your network!


Want to read more like this from ? Get daily updates now:


Get my book!

Subscribe to my free newsletter!