by Christopher S Penn | Jun 26, 2013 | Economy, World of Warcraft
A lot of people have wondered and speculated about how to achieve more economic equality, about how to level the playing field so that the 1% don’t continue to dominate the economy. While this is not a comprehensive solution, Blizzard Entertainment may have...
by Christopher S Penn | Jun 4, 2013 | Economy, World of Warcraft
I started playing Guild Wars 2 last week, and one of the most significant changes as a Warcraft player (and no, I haven’t given up on Warcraft, it’s just that the content for Patch 5.3 ran out REALLY fast) is that GW2 permits you to spend real world...
by Christopher S Penn | May 7, 2013 | Advertising, Business, Marketing, World of Warcraft
I finally got to and through the first wing of Throne of Thunder on my Worgen hunter recently, the newest raid in World of Warcraft. One of the most challenging parts of this particular set of raids is that the responsibility for the health of your character and her...
by Christopher S Penn | Feb 25, 2013 | Advertising, Marketing, World of Warcraft
Over the weekend, I finally got around to leveling my frost mage again in World of Warcraft. She’s by far my oldest character, the one I’ve played (and in frost spec) since I first started playing World of Warcraft in 2007. One of the challenges over the...
by Christopher S Penn | Feb 19, 2013 | Advertising, Awakening, Marketing, World of Warcraft
If you’ve ever wondered whether automation of some content, of some customer experiences (not all, obviously) is a bad thing or impacts your brand negatively, one answer can be found in pick up groups, or pugs, in World of Warcraft. These are randomly assembled...
by Christopher S Penn | Feb 14, 2013 | Advertising, Marketing, World of Warcraft
One of the longtime jokes in World of Warcraft is that the only thing worse than ending a fight with all your cooldowns blown is ending a fight with no cooldowns used. For those who don’t play, the term cooldown refers to any ability of a Warcraft character that...