Category: Technology
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What does the marketing analytics stack look like?
Does Google’s recent announcement of the Google Analytics 360 Suite change our understanding of marketing analytics? No. It’s more of the same – and that’s a good thing for marketers. Let’s consider what the new Google Analytics 360 Suite promises for marketers, a bundle of six different technologies. What’s in the suite? Google Tag Manager…
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Make marketing technology work in an organization
Verna asked, “What is the dynamic between the marketing technology operations and other technology teams?” To make marketing technology work, we must be equal parts marketer and technologist. The Chief Marketing Technology Officer (or equivalent) is the bridge between the CMO and the CTO. To make marketing technology work at an organization as a distinct…
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Predicting the future of analytics with IBM Watson Analytics
Last year I had the privilege to attend IBM’s Analytics for All event featuring one of my favorite products, Watson Analytics. As one of a dozen IBM Futurists, we were asked for our perspective on analytics trends. Here’s what Valdis Krebs and I shared: Click here to see the video on YouTube. My prediction about…
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Video: How to Set Up Accelerated Mobile Pages Google Analytics Tracking
Accelerated Mobile Pages promise to make our sites faster and cleaner on mobile devices. Until recently, we had no way of tracking our visitors to these mobile-specific pages. Google just published its AMP Analytics integration instructions, so if you’ve got a WordPress site, watch this video. You’ll transform your regular WordPress blog into an AMP-ready…
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Evaluate a website feature with Google Analytics
Ever wonder how many people think about clicking a button on your website? With Google Analytics, you can stop wondering and start learning. I often wonder, how many people think about clicking a button on my website, such as the “hire me to speak” button. I especially wonder how many people think about clicking it…
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Unsolicited Review: Johnny Headphones with V-Moda Boom Mic
If you do any kind of audio work – podcasting, music, etc. – get yourself a pair of Johnny Headphones as fast as you can. Johnny Headphones are made by my good friend and podcasting co-host John Wall, and they’re absolutely incredible. Why? They’re a custom build that mixes some of the best studio monitoring…
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Top Marketing Trends of 2016: Accelerated Mobile Pages
In this multi-part series, we’ll look at upcoming trends in marketing in 2016 you should be prepared to address. Today, we’re looking at Accelerated Mobile Pages. The mobile experience on many websites sucks. There’s no polite way of saying that. Pages take forever to load. Ads crowd our mobile screens. Some pages are so malformed,…
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Curiosity separates great marketers from others
What makes a truly great marketer? What makes a marketer stand out among her or his peers? Is it technical skill? Results? Political acumen? No. While all these are valuable traits, they are not what separates the best from the rest. The best marketers I’ve worked with all have the same personality trait: curiosity. They…
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Manage multiple Google marketing accounts easily
If you’re anything like me, you probably have a personal Google account. You probably have a work Google account. If you work with any partners, vendors, agencies, or clients, you probably even have Google logins for them. The uncomfortable reality of multiple accounts is that disastrous mistakes are merely a click or two away, from…