Category: Technology
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New Free Software: Extracting Bounced Marketing Emails
Bounced emails are the bane of every marketer. When an email address goes bad, it causes damage to our marketing efforts in several ways. Bad Rep A bounced email address is one of the signals that email deliverability services use to indicate we might be spammers. The more bounced email addresses we have on our…
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Your 2017 Marketing Quick Tuneup Checklist
As the new year casts off from the docks and we launch into our marketing, make sure to run down this brief checklist to ensure your marketing is seaworthy. Is this a comprehensive list? Not at all. But this is the bare minimum to ensure you’re not leaving the dock with gaping holes in the…
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How to Tweet from the Command Line/Terminal
If you’ve ever wanted a super-slim, super-lightweight way to use Twitter, you’ve probably thought about using the command line (Windows) or Terminal (Mac). I love using command line applications. Part of it may be my retro-technical (techno-hipster?) love of things as they used to be, but part of it is efficiency. Command line applications aren’t…
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Marketing Automation on $5/Month with Mautic and GoDaddy
I recently published a series on transitioning from an email service provider to the Mautic marketing automation platform. However, Mautic’s “pro” version of its software has jumped in price from a reasonable 12/month to500/month, putting it completely out of my price range for a solo entrepreneur (which is what my book/webinar business is). What do…
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Solicited Review: Mohu Curve 50 Indoor HDTV Antenna
During Prime Day, I saw a deal I couldn’t pass up: the Samsung 55" 4K curved TV. I love 4K TVs as second monitors for my laptop. The amount of real estate and high DPI means you can have a dozen windows open at the same time and not feel cramped. I don’t watch much…
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Friday fun: clean up with the document mover
For a bit of fun, this shell script I keep on my Mac helps me to keep an otherwise cluttered documents folder on my Mac relatively organized. You’ll obviously need to change the paths at the top of the script to reflect where you keep all your documents, but this script provides a lot of…
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Marketing Automation Migration, Part 4: Lists and Forms
In Episode 4 of the Marketing Automation Migration, we will tackle list importing into the Mautic marketing automation software, setting up the first web form, and why I do my integration very much against best practices: If you’re not a technical person, or don’t understand technical people well, today’s video may not be helpful. If…