You may also have noticed that there’s a deeply redundant piece at the bottom of every blog post:

I know what you’re thinking. You’re saying to yourself, Chris, that’s redundant. And it’s redundant, too. Why do that? Do you think people are so blind or stupid that they don’t notice the obvious, user-experience focused, carefully placed call to action widget at the top of the page?

Not at all. Only very smart people read my blog. The stupid people are all at YouTube right now, watching endless selections of crotch kick videos and videos of kittens. No, the real reason I put that block of code at the end of every blog post despite its redundancy is simply this: my decor does not travel with my blog posts.

Exhibit one: Google Reader.

No part of my theme makes it into Google Reader. None of it. But that lovely block of redundant code makes it into Reader just fine. Now I know what you’re thinking. You’re saying to yourself, yes, but what’s the point? People are already subscribed to your blog if they’re reading it in Reader. That’s even more redundant!

That would indeed be the case except for one thing: the Share button built into reader that automatically shares the post – with subscription buttons – to the friends and followers of others. When the calls to action go with the post, they go into the Shared Items, too, for others to see and act on.

Exhibit two: Google Buzz.

Now we’re really getting into the thick of it. When you Buzz a blog post (or share it in Reader, which likely auto-buzzes it), you’re stripping the post of ANY context. Someone in Reader might think, hey, I’m reading someone else’s Shared Items, and since this is mostly blogs, this is probably a blog I can subscribe to. When you’re using Google Buzz, you’re sharing all kinds of stuff in there from many different sources. There’s no intuitive leap whatsoever to subscribe to items people are Buzzing…

… unless you embed the subscription calls to action right in your blog post, so they go with the Buzz, too.

So how do I do this? It’s stupid simple but manual. Make some nice buttons for yourself. If you’re too lazy to make buttons, use some of the Crystal Clear icons from Wikimedia. They’re free. Then just code up some really simple HTML and store it in a text file on your computer. If you’re more sophisticated, use macro software like TextExpander for the Mac or Texter for the PC and wire in that block of code so that when you’re done with a blog post, you just hit your macro and it auto-pastes the code right in for you:

I just type çß?† into the blog post and bam! Instant block of code that’s ready to deliver calls to action wherever this post ends up.

Do you have to do this? Not at all. But if your work is getting any distribution in things like Buzz, Google Reader, Feedburner, etc., then people are consuming your content without having any way to get back to you and sign up for more. That’s your loss and their loss, too. Putting together a simple block of HTML for every blog post with a few buttons takes just a few minutes, and it can help you build your audience every time someone shares your material. Try it!

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Once upon a time, technology was just technology. If you were in IT or development, you slung code all day, making the cool new thing (whether or not anyone wanted it). You plugged your earbuds in, cranked your music to 11, and reformatted servers, made objects and classes, hit up the LAN parties, and stared into the Matrix.

Along the way to today, something funny happened. The very best technology became marketing. Social networks suddenly transformed from cool technologies to cool marketing tools, and the reach of marketers went from whatever the ad spend budget was to whatever they have that was worth paying attention to. The very best marketing became technology. Brand mindshare became followers, fans, and friends. Direct mail became email marketing, which in turn fueled social marketing.

So here we are. Marketing is technology is marketing. It’s a crazy new world where someone like me with an MS in information systems who has never set foot in a marketing class is suddenly a professor of marketing at a reputable university because marketing is technology, technology is marketing. It’s a crazy world where the first ubernerd becomes the richest man on the planet and his successors start stupid picture-based web sites in college that turn into the largest communications platform in the world.

What does this mean for you? Here’s how to tell if your company is going to thrive or be doomed in the next few years.

• If marketing and technology aren’t having lunch together once a week, you’re doomed.
• If marketing and technology aren’t working together all the time, you’re doomed.
• If marketing has no technology capabilities and technology has no marketing focus, you’re doomed.
• If you as a marketer don’t know at least a high-level explanation of these three marketing-related technology terms, you’re doomed: FQL, SEO, API. Bonus points if you know what federated identity is and what it means for the future.

At my previous company, the Student Loan Network (the best student loan company) business thrived even in a hostile, highly competitive environment because marketing and technology were often one and the same. This gave an incredible competitive advantage over slower moving, slower thinking competitors.

At my current company, Blue Sky Factory (the best email marketing company), marketing suddenly has more technology capabilities, and it shows. While the specific detailed numbers are under NDA, newly-aligned marketing and technology initiatives have boosted marketing’s lead generation results by over 3,000% year-to-date. (there may eventually be a case study on this, though!)

Marketers, especially social media marketers, like to say that content is king, content is everything, and that’s partly true. Great products, great services, great content are vital to the long term success of your business. However, even the best content is useless if you don’t have the platforms and technologies in place to distribute them. Put another way, you might have the best pizza in the world, but if you have a drunk, highly unreliable delivery guy, your customers may never know about your pizza because it’ll never get to them.

As I’ve said many times on Marketing Over Coffee (the best marketing podcast), the way to get started fixing things, regardless of where you are in the corporate hierarchy, is to find someone in technology – at your company, preferably – and start having lunch with them once a week. Find out what those technology terms mean. Find out what technology is capable of, because once you know, your ability to market using technology will give you an incredible advantage over everyone else in your vertical space.

Plus, technology folks like lunch. Believe me, I know.

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• OMG another social network to manage
• OMG there’s too much noise
• OMG this is so redundant

And for the early adopters, it’s exactly that and more. It’s noise. It’s clutter.

It’s brilliant.

Here’s why. Google wants the best of the best data. Remember this. They are a data company. They are a data quality company. They are algorithmic in their approaches to solving problems.

For a lot of the social media crowd, the moment Buzz turned on, our valued inboxes became insanely cluttered as we linked up all our social media sites, networks, and properties. We discovered that frankly, we didn’t want the firehose of social media in our inboxes.

We realized quickly, if we didn’t already know, that most of our “friends” are in fact valueless robots spewing garbage at us all day. On services like Twitter and Facebook, we don’t really notice because it’s bite size garbage that passed by quickly. When it piles up in the inbox, we notice. Fast.

So for the early adopters, those who keep Buzz on, we’re pruning back hard. We’re not following back. We’re dropping auto-follows. We’re down to just a handful of people, close friends, that we REALLY want in our inboxes. How many of the self-proclaimed social media gurus are you actually allowing inside your inbox, in Buzz? Exactly.

Buzz is working as intended. Google wants data quality. We immediately filter out completely all the noisemakers who bring no value to the table.

Buzz also incentivizes us in a couple of ways. It tells us to prune back our own spewage lest our friends, the ones we care about truly, unfollow us and eliminate us. It tells us that redundancy of information is of no value to anyone using Buzz, since you can get blog posts and status updates already from FriendFaceTwitterFeedBookSquareWallReader service (now with more blatant self-promotion from social media experts!). So we share and discuss only the stuff that’s either super high quality that we just can’t afford to miss, even if it’s redundant, because of the quality, or we share stuff that’s not being shared elsewhere.

Google figures out from our activity in Buzz that either there’s new stuff to be examined (remember in the initial presentation that Buzzed stuff gets indexed the moment it’s shared, and Google wants to find EVERYTHING to index) or there’s stuff that’s so important and so good that you’ll let it into your inbox even if you can get it elsewhere.

By placing Buzz so close to the incredibly precious, valuable territory that is our inbox, Google is forcing users to reveal what we truly value, what we’re willing to let into a very private space. It’s the perfect walled garden, because instead of enforcing the walls on us, Google simply lets us build the walls for them.

The lesson for marketers and content creators is this: social media 1.0 is drawing to a close. Social Media 2.0 is about relevance, value, and authentic connection, because you will never, as a marketer, get through the gates of the walled garden with a boring-as-crap press release or product announcement. No one cares about you. All of the services, but especially the big ones, are giving users more tools to screen out anything they don’t care about, anything that doesn’t engage them, anything that isn’t actually great quality.

Buzz is just a very visible demonstration of how much crap our “friends” spew out that’s of no value, and why we were so annoyed by it. Now that it’s under control, now that we’re  isolating actual friends from “friends” and our networks are getting trimmed, we’re starting to get more value out of it.

And you can bet Google is paying VERY close attention to us and what we do with our Buzz.

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…but…

The iPad has the potential to make sales and marketing people into legends. Take any sales demo you’ve ever done. Take any presentation you’ve ever done. Now take it on the road. Got a prospect you want to chat things over with in a coffee shop? Bring out your Keynote app (iWork for the iPad) and you’re showing your deck or demo on a glass 10 inch screen without all the hassle of keyboards, mice, remotes, or other crap. Just open your leather binder  and show the show.

… and then …

Remember: iPhone apps run on iPad out of the box.

So you swap from your slide deck to your Salesforce.com iPhone app. You take the order right there. You’re done, and you’re on a device that looks as slick as your product or service hopefully is. No Salesforce? Use iWork’s Numbers app and fill in your order spreadsheets, or fire up Safari and complete the lead form on your web site because you’ve got 3G wherever you’ve got good mobile service.

Professional speaker? The Keynote Remote app for the iPhone will run out of the box on the iPad. Instead of squinting at your iPhone while using it as a remote for your Keynote presentations (because your laptop is tethered to the projector), you have a gorgeous way to display your speaker notes and control the show from the podium. Just slap your iPad on the podium and swipe its screen to change slides, see your speaker notes, and not miss a beat. If you’ve ever presented professionally and wished that the venue could provide a speaker’s screen, the iPad is now that screen for you regardless of venue.

Image: Engadget

Yes, you’ll be able to handle all the mundane things that iWork and other iPhone apps can do, but the large, large screen will be perfect for when you’re at trade shows, conferences, and coffee shops as a way of showing your customers and prospects all the goods you have to offer without lugging an entire IT department around with you. Anyone who’s ever hung out with me at a conference knows that I lug a server farm with me – and I probably still will to some degree, but this device certainly will make life easier for the working professional. As a bonus for conference-goers, when the venue Wi-Fi implodes – as it always does – your iPad will feed your data addiction with its 3G connection.

I can’t wait to get my hands on one of these.

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• “We have to get our sites ready for mobile!”
• “Mobile computing is the future of the Internet!”
• “Mobile devices will be the #1 web browsers real soon!”

Some of this is true. Before you rush headlong into deploying mobile everything and trying to convert every last bit of marketing collateral you’ve got into something mobile, think. Think for a few moments about mobile. What things do you like and not like about mobile?

I’ll give you an easy one. Take a look at the FAFSA form, the financial aid form that I’ve spent the last 7 years studying, presenting, and guiding people through. This form is about 108 questions long.

No matter how good your mobile platform is, no matter how awesome or shiny your mobile device is, you will not fill out the FAFSA on a keyboard – real or virtual – that’s the size of chicklets and retain your sanity after 108 form fields. Now, will there be one or two users among your many that will try? Of course. Is  the amount of time and effort needed to develop a pure mobile implementation of the FAFSA justified for those two users a year? I’d have to say probably not.

Start with a mobile browsing strategy.

1. Look at your content, look at what you have that people can look at but don’t necessarily have to interact with. That’s where your mobile work should start.
2. Use plugins for your Wordpress blog – I’m a fan of the free WPTouch plugin.
3. If you have something location-based, make sure you’re set up with Google Local Business Center and have updated listings on all the major local services.
4. Check your analytics to see what percentage of users are browsing using a mobile device – find this in the screen sizes section. Look for really small screen sizes.
5. Create content with mobile in mind. Instead of giant blog posts, break topics up into sections, segments, or pieces so they can be consumed in snack size or all at once.

It’s absolutely true that mobile will be an integral part of your online marketing strategy over this year and coming years. We haven’t even scratched the surface of what’s possible. That said, the desktop/laptop isn’t going anywhere either – so don’t throw everything away for a future promise that isn’t here just yet (though it’s arriving more every day).

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To me, there’s no dichotomy here. We focus on things like views of a photo, followers, retweets, fans on a fan page, etc. because these are the measures and metrics we know about. This is the best we have to work with, for the most part, and so valuing them isn’t wrong or crass. In the absence of other, better metrics, we value what we know.

To alleviate my friend’s dichotomy, I suggested he consider other metrics that would more accurately gauge his work – in essence, expanding what he knows about his work and how people perceive it. Sales, of course, is one such measure. It’s easy to click follow or subscribe or friend someone, but it’s much more of a commitment to open your wallet and purchase the work of an artist. You have to be much more invested in it to put up some money.

If you’re in it for the love and not the money – which is perfectly okay and good – dig deeper into your analytics. Last night in my USF Advanced Social Media course, I talked a bit about using Google Analytics to measure inflows and outflows to social networks as a way of better gauging what people are doing with your stuff. Here’s two examples.

1. Measuring outflows. Using Google Analytics’ virtual pageviews, you can tell whether that giant Twitter badge on your blog is worth keeping around. Set up links using an arbitrary virtual pageview, and every time someone clicks out to a social site or platform from your blog or destination site, you’ll know. That giant “BE MAH FRIEND” badge may be taking up valuable real estate for little value. Add a virtual page view to high value links or affiliate links as a sanity check for your affiliate reporting, too.

Example code – no virtual page view:

The first RoboCop movie was a box office success, which immediately activated the sequel machine. In the following movies, producers largely made the human story a subplot to lots of shooting, lots of gadgets, and even more gadgets. I can just hear the conversations in the executive suite now…

“RoboCop needs more cool somehow… I know, to jazz up this franchise, let’s give him a jetpack! The kids will love it!”

What made RoboCop successful wasn’t the gadgets. It was the stories, the fairly complicated subplots in the original that were abandoned for larger explosions and more gadgets in the sequels, which did increasingly poorly at the box office.

Your social media efforts aren’t so different.

Rather than looking for the next big thing, the next shiny object, the next bit of wizardry to spruce up your social media presence, stop for a moment and assess what has given you success so far. If you’ve achieved any level of success, a good bit of it is likely from your human efforts, from your story-based work and not the social media equivalent of rocket backpacks.

As you assess your social media efforts for this year, put aside the platforms and technologies for a little bit and look at what stories you are currently telling, what stories you plan to tell, and how your audiences and communities will receive those stories. This year, I’m certain the platforms will change. Stuff that’s hot right now will be less so, and there will undoubtedly be newer, shinier things.

Had the producers of RoboCop’s sequels left the gadgets behind and focused on the story of the human beneath the machine, they might have made even more box office gold. Don’t let the same fate happen to your social media efforts. Forget the gadgets. Bring out the human behind your social media machinery and tell those stories instead.

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In position #6 is a screen the size of an aircraft carrier.

In position #9 is a screen the size of a postage stamp.

One’s a large monitor, probably an LCD like a 24″ iMac. The other’s almost certainly a mobile screen.

This presents a dilemma to content creators. How do you manage to create stuff that looks passable on both?

For the big screens, don’t be afraid to go large with great art. If you have a staff member with a photographic penchant, feature their work (if they permit you to do so, or if their contract permits you to do so) in your creatives. If appropriate, offer freebies in your marketing promotions, like desktop wallpapers, downloadable screen savers and slideshows, and other high resolution, high impact ideas. When I do outreach to college financial aid administrators in the fall, very often I’ll pull photos from my portfolio of New England foliage and just send them as gifts to be used for desktop wallpaper. Costs me nothing, earns me goodwill, and makes use of that Nikon D90 I lug around all the time.

For the really small screens, I recommend two things: first, install Wordpress and then install the MobilePress plugin, which is what I run on this blog. It automatically reformats your blog on the fly in a lightweight format that looks good enough but loads instantly.

Second, go install or use mobile phone emulators to see what your properties look like, if you don’t own every phone under the sun. You can download an iPhone emulator from Apple or use TestiPhone.com for the iPhone platform, and Google has Android emulators for the Android platform.

This should help you make the most of the smallest screens coming to visit you.

Small or large, get your content future-ready today. It’ll be here sooner than you think.

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Familiar questions? You hear these questions at conferences, trade shows, events, in the fishbowl, just about everywhere. They reflect a certain hunger, an almost desperate feeling from folks in the social media fishbowl, even from veteran practitioners.

What’s next is a simple question to answer. As with many things, however, what’s simple is often not easy.

What’s next is you. More specifically, what’s next for you is improving you, breaking away from existing limitations. No matter where you are on your social media journey, you’ve accrued some habits. Some are good and useful, some are not. Some habits are outdated already and aren’t serving you particularly well. For example, it might be your habit to reply to tweets at a certain time of day, but if your followers have changed and grown over time, they might want to hear from you at a different time of day, or new followers might have different expectations of how frequently you’ll keep in touch with them.

What’s next isn’t more tools, which is that desperate hunger I mentioned earlier, that wanting of more shiny objects. You see this most acutely in people who are disappointed in new offerings like Google Wave, whose expectations were that it would dramatically change their lives. If you’re chasing after the tools, that’s understandable. After all, understanding and mastering the basics of the tools that you currently have has gotten you to this point.

I’d offer instead that instead of longing for more tools, new tools, shinier objects, that you instead focus on becoming more powerful with the tools you already have. What do I mean? Let’s look at a martial arts example. There are only so many ways that physics, biology, and psychology permit us to punch, kick, or throw someone with any degree of effectiveness. Most of the tools you can achieve a basic, minimum level of competency with in about six months per tool if you practice diligently and frequently.

After you understand and can use the basics, then what? Just more of the same? Sort of. In the martial arts, you start putting combinations of the basics together. You start to examine human nature, to figure out why someone would behave in such a way that necessitates using a punch or a kick on them. You start to dig deeper into people’s motivations and into your own weaknesses, solidifying the tools you’re not so comfortable with, figuring out what it is in your own nature that prevents you from being as effective as possible with that tool.

Ultimately, once you reach higher levels of proficiency in the martial arts, the most juice for your squeeze comes out of self improvement. Got a quick temper? Learning how to channel that and tame that will do more for your quality of life (and keep you out of more fights) than the physical tools alone. Easily intimidated? Learning how to fortify your spirit will bring rewards not just to a physical encounter, but also to job interviews, workplace stress, and family problems, too.

The tools of social media are no different from a big picture perspective. (Obviously, punching someone has much more immediate impact than tweeting them) Once you’ve gained proficiency with the tools themselves, if you want to be more and more effective, if you want to get more and more out of them, you have to look away from the tools and the distractions of the day and focus on what in your own human nature is holding you back from accomplishing even more.

How do you do that? By first and foremost being honest with yourself, privately, internally, and quietly. Take some time, just a minute or two a day to start, to sit up straight and take a few deep breaths, then ask yourself these two questions:

1. What one thing did I do today that I’m proud of?
2. How can I take that thing I did and improve on it?

Some days, it’ll be a little bit of work to accomplish even #1. That’s okay. That’s what’s powerful about social media. You can generate results very quickly, so go find something worth doing before each day is over and use the tools that you have to do it. Then put the results into your brain with question #2 and see if you become more effective, more free, more powerful with the tools you already have.

Do this often enough, and you’ll wake up one day and realize that the answer to what’s next is and always has been inside your own heart and mind.

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Anyway, yesterday Apple released iTunes 9, along with two new formats of media, iTunes LP (enhanced albums with art, interviews, text, interactive, etc.) and iTunes Extras for Movies (think DVD extra content and features). Some off the cuff thoughts about how these tools, when made available to content creators, will impact marketing.

iTunes LP will obviously help musicians a great deal in selling albums vs. tracks. The idea of being able to buy an album with a concert video embedded in it, or an interview, or whatever appeals most to fans will make selling the whole album as a package a draw over the individual track. That’s a good thing.

iTunes Extras will obviously port existing DVDs into iTunes, helping out movie studios, etc.

What I’m really interested in is how these tools will be made available to content creators, because I could easily see releasing a super-enhanced podcast that contained photos (say if the show were an interview at a conference or something), a book excerpt, transcript, or other enhanced features. Being able to create your own enhanced iTunes LP collection – whether or not your “album” is in the iTunes store, would be a huge benefit to marketers wanting to offer more goods to consumers.

Where I think the juice will really flow is in iTunes Extras. For anyone who does public speaking, imagine being able to take video of your presentation at a conference and embed your speaker notes, photos, handouts, or even a transcript of your remarks in one slick package. You could include bonus footage like Q&A, media interviews, or other pieces of media in the exact same manner as you would on a full DVD – without the DVD.

I look forward to hearing from Apple and independent publishing houses like CD Baby to see how accessible these features will be to folks not affiliated with a big publisher or label.

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The problem with more and more conversations happening over DM is there is no easy way to search them

Which is more or less true in the native interface. Luckily, RSS comes to the rescue.

From the Twitter API:

direct_messages

Returns a list of the 20 most recent direct messages sent to the authenticating user. The XML and JSON versions include detailed information about the sending and recipient users.

URL:

http://twitter.com/direct_messages.format (requires authentication)

So here’s how you do it. Craft a URL like this:

http://username:password@twitter.com/direct_messages.rss

Copy this.

Updated: For DMs you have SENT: http://username:password@twitter.com/direct_messages_sent.rss

There’s a bug in the way either Twitter renders RSS or Google Reader interprets it. Not sure which, but you need to set up Yahoo Pipes as an intermediary to make everything and everyone happy.

Go to Yahoo Pipes and drag a Fetch Feed onto the worksheet. Paste the Twitter RSS URL there. If you’re doing DMs sent, add a second box under the first one and paste the second URL there.

Next, name it, save it, and run the pipe. Do not publish it or the pipe will be publicly viewable! Copy the Get as RSS URL.

Now go to Google Reader. Paste in the Pipe RSS URL.

Congratulations. Now all new DMs will be recorded by Reader and will be fully searchable from the search box.

You’re done!

If you’d prefer all in one using GMail, you can also take the Pipes RSS feed and use any RSS to Email service (feedburner, feedblitz, etc.) and have your DMs emailed to you.

Update: If anyone knows how to implement this feature using OAuth rather than plaintext, please comment!

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But what happens at level 80? What happens when you reach the end, and there are no more levels to achieve?

It turns out the game changes quite a bit once you reach the top level. Instead of improving your character’s abilities through levels (and associated rewards) you change to getting better equipment for your character and improving your play skill.

See, in Warcraft, every character has dozens of abilities depending on their class. Mages can cast a whole bunch of spells. Priests can heal, shield, and resurrect other characters. Warriors can deliver a beatdown in more ways than you can count. But during the leveling process, you typically rely on a few of these skills as your bread and butter, and the rest are skills you pick up along the way but don’t really use.

Once you reach level 80, you start entering progressively harder dungeons, teaming up with a few or a few dozen other players to take down bigger and meaner creatures. This in turn requires you to dust off all those secondary skills you picked up along the way and figure out just when they’re the perfect solution to the problem at hand. Skills that you never really used on the way up to level 80, skills that you might have forgotten about completely, might make or break your ability to succeed after 80.

What does any of this have to do with marketing? Simple. Take an inventory of all the skills and abilities you have, especially skills you’ve built along your career that you don’t use a whole lot. Take an equal inventory of all the tools and technologies at your disposal that you’ve used, tried, and experimented with along your marketing journey. Now start to view them from the perspective of not just tools, but specific skills that you can use at the right time, for the right job – even if you didn’t give them a second glance as you became a marketing professional.

Last night on the Small Business Buzz Twitter chat, Question 8 was “Twitter vs. LinkedIn vs. Facebook?”. The answer is the right tool for the right job. Just as a frost mage needs to know when to pop Ice Block, Ice Barrier, and Cold Snap in Heroic Halls of Lightning to survive Loken’s Lightning Nova, so must a marketer know when Facebook is the right tool for a campaign, when Twitter makes the most sense, and when LinkedIn is exactly what’s called for. There are times when social media is exactly the wrong answer, and direct mail is the right one. As a marketing professional and as a Warcraft player, knowing which tool fits each situation best is the definition of mastery.

Many of us rushed past experimenting with a lot of our secondary skills on the way to level 80 in both Warcraft and marketing. Now that we’ve got the job, now that we’re practicing professionals, we need to see what else we’re capable of that’s sitting in our inventory, perfect solutions for the problems we have at hand.

This is what’s next for a lot of people – not another new, shiny object to play with, but mastering the tools you already have so that you can achieve exactly the results you want. One of the biggest ways you can set your own career back is to constantly chase after new tools and shiny objects rather than master the ones you’ve already got. Yes, absolutely, try new things, but devote more of your time towards perfecting the skills and tools you currently have, and you’ll find life after 80 – in Warcraft and in your career – to be incredibly rewarding.

May your marketing quests be as fruitful as your Warcraft ones.

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There has never been a more repeated question in all of marketing, and there has never been a time that question has been asked more frequently than now. Marketing, like so many other industries, has had its world turned upside down in the last decade. Marketing executives’ heads are spinning at such a rate that if you put magnets and wiring around them, they could generate enough electricity to power a company. Marketing professionals from the C suite down to the entry level college graduate are all wondering what’s next. What opportunities are there? What will imperil my career?

Here’s a couple of thoughts on what’s next. Disclaimer: this is speculation. I reserve the right to be wrong.

Decentralization is coming to social networks. Look at the specs very carefully for Google Wave and you’ll see that behind the flashy interface is a massive re-architecting of social networks, making them much more resistant to shock. The Wave protocol (separate from the product itself) specifies that a federated data store and server be available for Wave. Just like your company has its own email server, so it might have a Wave server if you jump on board that platform.

What does this mean for you? Services like Twitter, for example, are highly centralized. From fail whales to databases, everything Twitter does is centralized, which also means that if the company ever goes out of business, everything you’ve built on Twitter goes with it. Wave is Google’s answer to that – if the architecture plays out the way it reads, it will make local stores of all your social networking activity, meaning that if Twitter the company goes down or goes away, theoretically, Wave’s knowledge of how it works will let you keep on tweeting.

Takeaway: resilience for social networks is on the way, which means that the time and effort you spend now may someday soon have persistence. That will eventually make social networking an easier sell, as you’ll own your data. For now, make sure you keep backing up your social networks.

Your email list is more important than ever. Yes, social media is taking off like a rocket ship. Yes, new ways of communicating are appearing every day, it seems. The currency up until now of Web 2.0 has been the email address. Ask yourself how many times a social network wants to check your GMail or Yahoo account as soon as you sign up, so you can invite your friends. Some services are starting to migrate to OAuth, which means service to service communication is improving without the need for an email address, like Friendfeed and Twitter. That said, check out this tech spec, again from the Wave protocol documentation:

Wave users have wave addresses which consist of a user name and a wave provider domain in the same form as an email address, namely @. Wave addresses can also refer to groups, robots, gateways, and other services. A group address refers to a collection of wave addresses, much like an email mailing list. A robot can be a translation robot or a chess game robot. A gateway translates between waves and other communication and sharing protocols such as email and IM. In the remainder we ignore addressees that are services, including robots and gateways – they are treated largely the same as users with respect to federation.

Takeaway: The Wave protocol uses the same syntax as email. Many other services still use email addresses as their primary mode of identification. Build your house lists now like crazy, and protect your email lists at all costs! If you rent or sell lists, rethink your pricing on them, because as each big new service goes online with email as a primary identifier (Twitter, Facebook, MySpace, Wave, etc.), the value of that address to connect to your customers keeps going up, up, up.

Trust is becoming less abstract. Mitch Joel mentioned this on a recent episode of Media Hacks, his fear that social networks will become more private as tools allow people to maintain their private networks more easily. We see this already in Facebook, as its privacy settings have grown more granular over the years, and you can bet that as more distributed protocols become available, the tools for separating private from public will become more powerful. It wouldn’t surprise me to see spam filtering companies evolve to integrate with social networks in the near future, creating whitelists of people who are permitted to contact you through a variety of different means based on your friendships with them.

You have a very limited period of time right now when everything is in the open, when you can openly and plainly see influencers, when you can openly and plainly see how people are networked together. Study the networks now! As privacy continues to evolve, this period of Wild West openness will fade away, and suddenly the job of being a marketer will become a nightmare for anyone who relies on mass marketing, because the consumer simply will not let you in, not to their whitelist, not to their inner circle, not to their sphere of influence, unless the consumer actually wants what you have.

Takeaways: Spend time, invest time now in making connections with influencers, with superhubs in the social networks, because you’ll need their help later on to reach their trusted networks when you no longer can. Focus intensely on search, as that will be the one open mechanism for consumers to find you.

Above all else, maintain your focus on making products or services that don’t suck, because the tolerance for mediocrity will continue to decrease. No one wants mediocre in their social circles. They want awesome. They want to talk about awesome, share awesome, and be both consumer and purveyor of all things awesome. If you are not awesome, if your company’s products or services are not awesome, then the best advice I have is to keep your resume up to date.

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That’s why, despite all the cool new features in all of the clients being rolled out, I really wanted a command line client. Old school black and green terminal command line, minimal memory footprint, zero graphic footprint, no need for Java or Adobe AIR or even a web browser.

Enter TTYtter, a Twitter client written in Perl (using cUrl and a few other libraries) that should run out of the box on any recent Mac. It follows the timeline, sets apart @replies and DMs, lets me pull profile information, and pretty much everything that every other Twitter app supports.

Popular hashtag? I can set up a one-shot search or keep track of it. Replies in the public timeline? No problem.

It’s a thing of beauty to have a super-lightweight Twitter client, especially if I’m on an EVDO or other mobile connection where connection is spotty and data economy is at a premium.

You can try it out for yourself by downloading TTYtter from here. I will warn you that it is not for the technologically faint of heart. If you’ve never run something from the command line, this might be a little outside your comfort zone…

… but then, isn’t that part of the fun of new media?

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Is it the light blue of an early morning sky? The light blue of a flower? The light blue from a popular corporate logo? All of these are contained in light blue, but none conveys the same light blue I’m probably thinking of.

It’s not that we’re unsure of how a design makes us feel. Quite the contrary, we know precisely and firmly how a design makes us feel. What’s imprecise are the words we use to describe it, and so we often end up with web site designs that leave us unfulfilled, like how you feel a half hour after a fast food meal. You know you ate, but it just doesn’t feel satisfying.

So how do you fix this?

Anyone who’s ever been fitted for any kind of corrective lenses – contacts, glasses, OMGlazerbeamsinureyes, etc. knows the process for assessing your vision. You sit in front of a fairly large pair of goggles and the opthamologist flips various lenses in front of your eyes as you look at the wall chart. Throughout the process he asks you which is better, 1 or 2, over and over again in rapid-fire sequence. (at least, my doctor only asked which was better, 1 or 2)

The eye doctor doesn’t ask you about the qualities of what you’re seeing – no questions about color reproduction or grain, sharpness or focus. He just asks which is better, 1 or 2, because very often a layman’s description would only muddy the waters. The speed at which he proceeds ensures that you don’t try to get verbal about what’s fundamentally a non-verbal issue.

The very binary question of which is better without any lengthy verbal judgements means that we don’t have to force words to describe what we’re seeing. We only need to pass judgement about general positivity or negativity. Yes, 1 is better. No, 2 is worse. The speed means we resort to trusting non-verbal, instinctive decisions, rather than laboring about how to describe something.

The next time you’re working on a web site, advertising creative, design or set of designs, try the eye doctor test. Print out the designs or stick them on Powerpoint slides, and show them to people rapidly. Which is better, 1 or 2? Don’t ask for anything that requires verbal analysis, just quick calls. Discourage discussion for this specific test (there will be plenty of time for deliberation later). Just cycle through your designs. Which is better, 1 or 2? For added sobering results, throw in designs from competitors and see how yours stack up in a rapid, first impression test.

You might be surprised at how easily people make good judgements in the blink of an eye.

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Here’s how in one screenshot:

Click to see this full size.

Other blog platforms should be just as easy. If you’ve ever lost a blog, you know how much of it – especially comments – is unrecoverable and permanently lost.

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1. Download and install Calibre. Plug your Kindle in and let it be recognized.

2. Fire up Calibre, and find the Fetch News panel.

3. Find all the publications you want to take with you, say, before a flight. Click Download now to add them to your queue.

That might be enough to get you started, but if you want to REALLY amp things up, click on the little arrow next to Fetch News, and choose Create Custom News Source.

4. Select Add/Update recipe, start a new recipe, give it a title, and start adding the blogs that you love most to the recipe. Now you’re making your own power newspaper of your favorite blog authors.

5. Once the new recipe is done, go back to the Fetch News tab and find your recipe under the Custom entry. Select Download now and you’ve got those blogs ready to go.

Bonus: Calibre auto-syncs with your Kindle, so it uploads all your newspapers and blogs via USB automatically.

6. Fire up your Kindle and voila! Instant, free news and blogs to go.

Caveats: Calibre ONLY works via USB. No wireless here – if you want wireless, you have to use and pay for Amazon’s service. Also, it doesn’t work with the iPhone app, only the Kindle device. Calibre also works with the Sony eBook reader, too.

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Sorry, guys. This blog post is about making your life harder.

Here’s how to identify Twitter spammers in your personal timeline using Yahoo Pipes.

Go to Yahoo Pipes and start a new pipe. Grab a Fetch Feed box from Sources and drag it into the worksheet.

In the box, insert your Twitter personal timeline. It’s formatted like this:

http://username:password@twitter.com/statuses/friends_timeline.rss

where obviously username and password are your Twitter username and passwords.

Next, drag two filter boxes from Operators. Drag the blue circle at the bottom of the Fetch Feed to the first Filter box.

Then drag the blue circle from the bottom of the first Filter Box to the second, and from the bottom of the second to Pipe Output.

Set the first to Block All and the second to Permit Any.

In Block All, set the item title dropdown to @. This filters out @ replies, since those are likely to be a little more legitimate than pure crap tweets. Not much, but at least a little.

In the Permit Any filter, start adding text in for the tweets you know are garbage. Typically they have “make money” in them, words like “F*R*E*E” and other useless fare. Add these line by line until you have a list of the garbage.

Name, save, and run the pipe. If all goes well, you’ll see a screen with options.

From that RSS box, you can subscribe to this Yahoo Pipe in the feed reader of your choice. All of the tweets that end up in it should be crap, which you can then promptly unfollow either manually from your feed reader or automatically if you’re handy at writing against the Twitter API.

Next, grab a beer, wait a few days for the pipe to fill up, then say farewell to people using Twitter as just another dumping ground or a meager prop for their failed business model as you unfollow them.

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First, I want to take photos of flowers in Boston in the spring. Logically, I should be able to look at prior year data to see when the most photos of flowers in Boston in the spring were taken. This is where APIs fit in. Flickr and other photo services offer API interfaces. They don’t necessarily provide them very obviously because only a small minority of users make use of them, but for those of us who do, they’re invaluable. Here’s the Flickr API.

Take note that you can query the API by tags and formats in a series of GET variables:

http://api.flickr.com/services/feeds/photos_public.gne?variablesgohere

So I figured, let’s add the tags boston, flowers, and spring, and get the API results as an RSS feed:

http://api.flickr.com/services/feeds/photos_public.gne?tags=flowers,boston,spring&format=rss2

We’ve got data!

I know what you’re saying. That’s really unhelpful, and in raw format, it really is. Enter one of the many free timeline web services out there, xTimeline. I threw the RSS feed results into xTimeline and…

Now I have visualized, clustered data. What does the timeline tell me? The people who took photos in Boston of flowers in the spring took a lot of them in the second and third weeks of April in years past. That, based on crowdsourced data, is when I should suggest mine.

So, if you’re game and the weather is game, let’s go for a walk with your digital camera if you’re in the Boston area on Sunday, April 19, 2009 from 4 PM – 7 PM. Bring your digital camera of any kind – iPhone, point and shoot, mammoth DSLR, whatever – out to Nobscot Reservation in metrowest Boston and let’s take some spring pictures and share what knowledge we have about how to take better photos!

This event brought to you by RSS, APIs, and nerds. By the way, you can do this kind of research with any RSS feeds or APIs that can generate RSS feeds. Give it a try sometime.

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… just sometimes …

… it distills the essence of what you want. It becomes all meat, no fat, trimmed to perfection. It’s rare, but it happens. Here’s an example of just how good Twitter can be if people distill the essence of what they want out of the service.

Danny Sullivan, SEO extraordinaire, held a Q&A session via Twitter. He then logged everything to a single blog post.

This is knowledge distilled. You’ll get so much out of this one post (and corresponding links to more resources) than you’ll get from 99% of the search engine blogs out there or the endless blathering of self-proclaimed “social media gurus”. I picked up and learned things from Danny’s session summary that I didn’t know, and I consider myself reasonably well versed in SEO.

The lesson reinforced: be an expert in something, and use social media to deliver the goods (as opposed to being a “social media expert”). In this case, Twitter forced both questioners and Danny as the expert to go for the all-meat distillation of knowledge, and the end product is concentrated brain food.

This to me is the essence of great Twitter usage and I’d love to see much more of this.

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A quick story. Last year, I was flying back from Tampa on a business trip and sat next to Grandma Rosenblum, a wonderful 80 year old great-grandmother. I was surprised, amidst the usual contents that an 80 year old carries, to see an Amazon Kindle in her purse, and asked her about it, since my stereotype of 80 year olds generally doesn’t include cutting edge technology. Her response? “I love my Kindle. Everyone I know at my senior center has one. We all love that you can make the letters as big as you want. One of my friends has really bad eyes but she can read again now!”

I asked her about the other features of the Kindle – blog subscriptions, newspapers, etc. and she said she didn’t read anything like that, just books and the occasional article. Except she was wrong. She did read a couple of blogs – Huffington Post was in there, as well as mainstream news sources like the New York Times. She just didn’t call the Huffington Post a blog. It was merely, to her, a series of articles.

The Kindle 2 has even more stuff. Based on initial product description, it’ll have the 3G wireless component, but it will also have document conversion and a basic web browser. Guess what, gang? That’s not an eBook reader any more. That’s a tablet computer. Granted, you may not be working in Excel or playing Warcraft on it, but with the addition of a browser and document conversion, the Kindle is now a computer that can be used for productivity above and beyond reading stuff.

What’s the takeaway here? The Kindle 2 seems to be a workable tablet computer disguised as a book reader, rather like the iPod Touch is a workable PDA disguised as a music player. If you’re a business type, I would bet you’ll get some enhanced productivity out of the new Kindle.

If you’re a marketer, all I have to say is this: you had better be cranking out eBooks, you had better be cranking them out in Kindle-supported formats, and as a bonus, if you have the absolute trust and love of your readers, you might even get them to register their Kindle document conversion email addresses to get new eBooks from you when you have them. (did you know you can email documents to Kindle for conversion?)

Full disclosure: links to the Kindle are paid links for my employer, using Amazon’s affiliate program. Purchasing a Kindle through these links earns my employer the standard Amazon commission.

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A lot of your personality is revealed when you take up arms against someone else, whether in self defense or aggression. How you fight, your particular fighting style, reveals your traits – strengths, weaknesses, identity. After all, in a fight, you’re tapping into your most primal traits. Do you flee? Do you stand your ground? Does ego get the better of you? A fight is also incredibly stressful – how you react under intense stress tells a great deal about you.

That said, very few people get into fights frequently, which is a good thing. We like for our friends’ lives to be safe and free of violence.

Enter virtual worlds like World of Warcraft. Here, in a safe environment where players incur no true physical harm or injury, their skills, strategies, and temperaments are tested in ever increasingly difficult forms of virtual combat, from dealing with single encounters to fighting entire armies.

How a person behaves in a virtual fight is, of course, different than a real world fight – the risk to life and limb alters the equation, as it should. That said, you still gain a great deal of insight about how someone behaves under pressure:

- Does their temper get the better of them? Can they be goaded into making unwise choices?
- Does their ego hook them, forcing them into situations that grow ever worse for them the harder they struggle to reconcile desire and reality?
- Do they lack patience, rushing into unknown or known dangers foolishly?
- Do they have maturity, knowing how to lose gracefully and win even more gracefully?

All of this comes out in virtual combat, just as it does in real life combat. So what’s the point? What does this mean for you, especially if you don’t participate in virtual worlds like World of Warcraft?

Simply this – if you’re an employer, one of the most novel ways you could find a new employee would be in a virtual world, in virtual combat. Are you looking for a certain personality fit for your team? Do you want someone a little headstrong but willing to be bold? Does your corporate culture dictate a cool, calm, conservative demeanor, even at the expense of aggressive progress?

Very few things offer insight into your personality like the stress of combat, whether virtual or real. While I wouldn’t suggest that an employee interview involve leveling a character 10 times in Warcraft, I would suggest that if you find people socially in the realms where you play that have the skills you need, consider them as more than just players of a game.

They might be the best addition to your corporate team you’ve ever made.

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One of the great takeaway quotes from Chris Brogan at the MarketingProfs Digital Marketing Mixer was that World of Warcraft is the new golf course. There are anywhere between 10-15 million people in World of Warcraft, including me, and there are millions of people logged on all the time. If you’ve never played, World of Warcraft has its ancestry in Dungeons & Dragons and any number of role playing games, only writ large, on a global scale.

Chris Brogan mentioned that World of Warcraft is the new golf course, in that up and coming leaders, executives, and influencers may go into a virtual world to relax rather than hit the greens. Certainly, with tens of millions of players, there are undoubtedly CEOs, CFOs, product managers, and titles of all kinds in the game, just as there are high school kids and even grade school kids in the game.

I think in some ways, Chris doesn’t take the analogy far enough. World of Warcraft has the potential to almost be an MBA of sorts – not really, not in the sense of a formal business education, but certainly, to be among the top players in the game, you have to master certain skills which are equally valuable in the real world.

For example, if you understand arbitrage, trading, price discovery, and market mechanics, you can pretty much have your way with the in-game economy and the venerable Auction House. Players in the Auction House buy and sell items in a free market, to each other, and the rules that govern free markets apply in the Auction House as well. I’ve had the opportunity to develop a minimal level of proficiency in the Auction House and have made enough in game currency that my character can get the best equipment available to it.

Think it’s just a game? When you look at what highly skilled Auction House players use for analytics, you see terms like 7 day moving averages, interquartile ranges, median buyouts, bid ranges, and much more – terms and language you’re just as likely to find on Google Finance.

How many top traders in the game, making thousands of gold a day, could flip a mental switch and be doing the same on eTrade or working for JP Morgan Chase? True, market dynamics in the real world economy are more complex than in the game – there’s no buying on margin, for example – but the behavior of people is the same whether in game or in real life. An Auction House master trader might very well be the next great hire at Goldman Sachs or JP Morgan, if only both parties knew how easily the skill sets translate.

Leadership and management skills abound as well. In the game, you have guilds, essentially loose collections of players working together for common aims, be they social or game-related objectives. To be a top guild manager requires leadership, charisma, political acumen, and effective management of resources – much like a CEO. Your guild may only exist in a game world, but the human beings who are members are very much real, subject to the same emotional frailties that employees in any corporation are subject to.

There are other kinds of leaders as well. Raid leaders coordinate player teams through challenging instances – dungeons or other battlegrounds – to achieve fame, rare items, or wealth. Highly successful raid leaders amass enormous resources for their teams. Here’s the interesting part. The raid teams can be up to 25 people. Coordinating a team of 25 people towards a single objective in adverse circumstances requires the ability to not only lead, but also to be flexible, to adapt, to manage others in highly challenging circumstances.

What are the skills you value in your company, on your team, in your workplace or group? Where in virtual worlds like World of Warcraft might you find those same skills being applied, even mastered? I’m not saying that your job interview process should include a raid team through Karazhan, but if in an interview a candidate discloses that they’re a level 70 Horde guild leader, you might know a bit more about what skills they might have developed unknowingly.

Here’s some real food for thought: the guild I belong to is run by a level 70 Warlock who is building the guild out nicely, adding new players in specific roles, taking on daily fundraising tasks and managing guild operations. I’m the guild’s economist, managing guild bank items and auctions to raise money for the guild’s operations. Our guild leaders routinely guide newer, less experienced members through difficult parts of the game, explaining game dynamics and providing great leadership skills. Other guild members are developing their roles as well. If my guild’s leader were ever to show up at the Student Loan Network looking for a job, I’d seriously consider hiring her based just on her performance as a guild leader – and I’d know which jobs she doe and does not have the temperament for based on how she handles different situations in the game.

What’s the real world persona of this capable team leader? A 16 year old girl in Southern California. Imagine just how much talent is being grown and developed out there in virtual worlds, where age and race discrimination are nearly impossible, where someone with skills and experience can truly grow, unhindered by our real life prejudices and beliefs, public or private, lock them out of opportunities.

Where is tomorrow’s talent for your organization growing today?

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I’ve gotten a lot of people’s business cards.

I’ve been less than perfect about managing them all.

Today I’ve hooked up with a company that is going to handle it from now on.

Shoeboxed handles bulk business card scanning. Mail them the pile after a conference, get back a datafeed and the originals in the mail. Excel, CSV, PDF, whatever.

For anyone who has had to manage more than a few business cards after a conference, you know how good this will be for you.

Full disclosure: I signed up as an affiliate. I will earn a very small amount of money if you sign up and buy through this link:

Sign up for ShoeBoxed for automated bulk business card scanning.

And that crate of cards? Going out the door TODAY. Buh-bye data entry.

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This is an economics problem. The moment airlines started charging for checked baggage, the boarding and deplaning problem got worse because passengers started carrying EVERYTHING with them. I saw one guy on the flight down to Tampa with his suit pockets bulging with AC adapters and a laptop bag that looked like it would burst. His carry on was so full that the zipper teeth were actually being strained, and it took him a good 15 minutes to sit down finally – thankfully not in my row. His fellow passengers were undoubtedly moments away from demonstrating creative uses of portable electronics and body cavities.

So how do you fix this?

If the airlines wanted to speed up boarding and departure times and still make margins, they’d reverse the charges – charge for carry-ons and make checked luggage free. Imagine if you incurred a $25 or $50 charge for each item larger than one cubic foot, with a simple plexiglas box at check-in. Fits in the box? Free. Doesn’t fit? You get charged.

There would be a side benefit to this as well. Lines at security would move MUCH faster. Imagine if the TSA only had to screen one bag per person. At most, you’d have maybe two items per person if a piece of portable electronic gear was involved.

Shorter, faster moving lines at security. Shorter, faster moving lines in the aisle of your aircraft as you get on and off your plane. Passengers with connections would be more likely to make the connections. Fewer concussions when the Druish Princess’ industry hair dryer can’t bean someone on the skull opening an overhead compartment.

All through the miracle of economics.

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First, this thing is small and cute. Nice design, feels solid.

It’s a combo iPod dock and 2 port USB hub and flash card reader.

That’s it in a nutshell, right?

Not quite. Because this thing purports to be a hub of sorts for your desktop, I thought I’d beat the crap out of it, so to speak.

So I loaded it up. Order my iPod to resync everything. Put a card with 900 images in it. Connected my USB external hard drive and started playing a Matthew Ebel concert in DV quality on it.

How’d it do? I was surprised. I was expecting it to choke, and it didn’t. The video throughput from the external hard drive remained consistent, and iPhoto and the iPod both did fine.

For a consumer device, that’s pretty damn amazing. No choking, no failing, just doing what it’s supposed to. It’s not the sexiest thing in the world, but it passed a throughput test like a champ. Nice work, Griffin. I’ll be carrying this on the road with me a lot.

One criticism: two USB ports? That’s it? There’s enough room on the back for two more. Come on, four port powered hub!

If you want to buy one of these, Amazon has them for about $40. Disclosure: paid affiliate link for the Student Loan Network.

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It’s possible.

If you have stored anything of value in the cloud, make sure you have a local copy. If you have stored anything of value on your local computer, make sure there’s a cloud copy.

Could Google ever fail?

It’s possible.

Lehman Brothers was a venerable institution, a 148 year old firm, that lost it all. Or Merrill Lynch, which vanished overnight after 94 years. In turbulent times, anything is possible.

How much trouble would you be in if the cloud weren’t available when you woke up tomorrow morning?

Not saying any of the Web 2.0 companies we’ve come to love and rely on are in danger, but given how much uncertainty there is, you owe it to yourself to be backing up your important stuff. Buy an external hard drive or two – 4 GB USB flash drives are $3 now and 320 GB drives the size of a hip flask are $150 – (disclosure: paid affiliate links for the Student Loan Network) – and keep copies of the things that matter to you.

Other useful tips:

Back up Google Docs with Greasemonkey and Firefox

Back up GMail with Thunderbird

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“But as the shadow once again crawls across our world, and the stench of terror drifts upon a bitter wind, the people prayed for strength and guidance-”

“They should pray for the mercy of a swift death; For I have seen what the darkness hides.”

“I don’t think it’s safe here.”

This makes me happy.

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To the right is a screen clip of WarCraft as it appears with a few pricing plugins installed. By itself, the doesn’t look at all like this, only with some plugins. (Auctioneer, if you’re a WoW gamer) Take a look at what’s in there.

Pricing
Median buyout price
Buyout prices at the extremes
3, 7, and 14 day moving averages of prices
Item availability from vendors and pricing
Resale valuation and estimated ROI

Bear in mind, the average player of WoW doesn’t install this add-on software, which means they don’t have access to this information.

What does this have to do with marketing? There are two concepts at work here.

Arbitrage is unequal pricing for equal things. In this example, I can tell what items are good deals and what items aren’t, what items are a bargain, what items are overpriced. Arbitrage extends to marketing and new media as well – concepts that work in proven systems can be adapted to new media, and the result is information arbitrage. I can take a concept like a proven sales letter template and adapt it for a blog.

Information asymmetry is even more important in this case. I have access to information that the average WoW player does not. This allows me to be more effective as a WoW gamer, because I can earn rapid profits from better information, especially competing against players with less information or lower quality information. Marketers in new media have an information asymmetry advantage that marketers outside of new media don’t enjoy. Marketers in new media have access to the Twitter stream, to blogs, RSS, podcasts, and so much more. If you can know what your target market is thinking and saying about your product, service, or industry, you have a massive advantage over marketers who lack that information and either have to compete by spending more or can’t compete as well.

Arbitrage and information asymmetry – all from a fun game.

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This morning started off thinking about Bloomberg’s wonderful but hideously expensive terminal, and how it gives you insight and also a dashboard to instantly know what’s going on in the markets. I thought, wouldn’t it be interesting to have a Bloomberg for social media? Sure enough, a platform exists to manage all your social media in one place, and that’s iGoogle.

Click on the photo for a larger version.

Take a look at what we’ve got here.

Facebook, GMail, and Google Finance on the left, because if I’m doing this for a purpose, for, say, the Student Loan Network, it’s more than just conversation, it’s also understanding what’s happening in the bigger picture. Thus we see a public portfolio of companies in the student loan sector and broader market stuff. Not only does this keep on top of things for my client (the company I work for) but it also gives me the ability to be current when I participate in social networks.

In the middle, a mashup of Yahoo Pipes culling from Twitter Search on specific topics and keywords relevant to the industry. This can be anything at all, but for this, it’s all financial aid stuff, so I can stay on the pulse of financial aid as reported by customers and consumers. Below that, Feedburner for the podcast and customized Compete analytics to monitor what’s happening on my sites and my competitors’ sites.

On the right, Twitter replies to see if anyone needs my attention, and Digg to see what’s buzzy in the world. Obviously, swap this out for Reddit, Stumbleupon, Yahoo Buzz, or whatever your buzz-watcher of choice is.

This, incidentally, is social media with a purpose, highly focused for one specific task – being a financial aid expert in social media. It’s most assuredly not a fishbowl setup where I watch social media for social media’s sake.

Try it for your own vertical and niche, and see if it works for you!

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Here’s the part that a lot of folks missed, from the Chrome comic book. (yes, a comic book)

Get it?

If your SEO efforts aren’t up to par, Google’s ignoring you in the testing of their browser, too.

If their browser achieves any level of success, Google will test against your site – if you rank.

Now this part is the gem, the part that marketers NEED to pay attention to, or ignore at their peril.

If users think your site is worth remembering, Chrome will do it for them.

If your site ranks for your keywords, Chrome will suggest it – IN the browser itself. No need to be using Google suggest.

Seth Godin is fond of saying that if you make your content remarkable, you win.

Google Chrome now says if you make your content remarkable, they’ll market it for free to their users directly in the OmniBox.

We’ll see how this new browser does, but marketers – pay heed.

Google Chrome debuts September 2.

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Spam = unsolicited commercial bulk messaging.

Spam is a mass market play. Paraphrasing the words of Matt Mason (of the Pirate’s Dilemma), spam is a market signal.

Why? Spam follows the money. You need massive quantities of people (who preferably don’t know what they’re doing online) to make spam work, since it probably has a conversion rate in the hundredths of a percent. Likewise, spam requires a marketplace where a minimal amount of work generates maximum results. Create once, send everywhere, wash, rinse, repeat. Spam that requires babysitting, customization, and customer service is a no-go. In the largely unregulated world of the Internet, spam is the marketplace acknowledging value and potential for commercialization.

What does this mean for social media and all things 2.0? Simple. You can measure the probability of success for a service by how easily it is spammed, or by how much time the service has to devote to fighting spam. If spammers move in, congratulations – you’ve got a product or service that the marketplace thinks can or has the potential to reach large groups of people. You’re starting to see plenty of blog and podcasting spam in the form of RSS scrapers. You’re seeing spam on MySpace and Twitter. You see a never-ending flow of spam in your inbox.

Spam is a market signal. If you operate a 2.0 service of any kind, and more of your time is going towards fighting spam, congratulations. The marketplace thinks you have serious, legitimate potential.

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Virtual Reality Cannot Yet Replace Real Life Presence

I’ve seen some discussions on various mailing lists about attempts to virtualize conferences as a way to save money for participants, given outrageous travel costs these days. Believe me, as an avid conference-goer, I and my wallet couldn’t agree more about travel costs. However, technology isn’t there quite yet, at least not for what makes conferences and other social meetings important.

The talking head portion? That’s easy. You can, and in fact anyone can, record a talking head session, where the presenter gets up in front of a crowd and chats about whatever. In fact, for PodCamp Boston, we have an mDialog channel that does exactly that. You can watch pre-recorded talking heads in advance of the conference, get whatever you can from those presentations (if you have recorded sessions from other PodCamps, please post them to this channel!), and then show up at the actual event with a better idea of what questions you need answers to.

Here’s why technology still fails at the most important parts of presence. First, there’s a technical limitation. Our human sensory systems are calibrated to three dimensional space, to perceive five different senses, and to do so all in parallel. Virtualizations like Second Life and Google Earth deliver more or less two of our five senses, and omit a tremendous amount of data.

Second, there’s a contextual limitation. Have you ever been to a conference in which another participant catches your attention? How much of that was a verbal, obvious gesture and how much of that was non-verbal communication? Even with Qik, Seesmic, Utterz, and all the other forms of rich media communication, our devices and our use of the devices is still so poor that we miss most of that data.

Second, there’s a metaphysical limitation. Think about it for a second. The technologies we use to represent sight and sound on computers are calibrated to a very narrow spectrum of visible light and audible sound. As a result, we automatically get a diminished experience. For example, no virtualization currently transmits infrared or ultraviolet wavelengths – thus, you never feel that sensation of body heat when you get closer to someone at a virtualized conference. Think that’s not important? Watch when a conference gets underway, and see how many times people touch – shake hands, hug, pat each other on the back, and so forth. Part of touch’s magic is the infrared spectrum.

The computer can’t deliver ultraviolet, either. Classic example: you can put up a picture of the sun on your 34″ Apple Cinema Display and you will never get a sunburn. The virtualized experience can’t deliver because we’re not transmitting that data.

How much other data don’t we transmit? How much else is lost? If you believe in the power of prayer and the ability for someone to spiritually heal another person, you can bet our technology does not transmit the extra data that the in-person experience undoubtedly contains. If you believe that chanting Sanskrit mantras has power, how much resonance do we create when we chant that’s outside our range of audible sound but is still very much a part of the experience?

This is why conferences still matter. This is why even though MP3s are ubiquitous, the live musical performance is still irreplaceable. This is why human intimacy is still desperately sought after even with the most robust technology solutions we have available to us.

It’s foolish to believe that technology can replace the full experiences of being there in person. Absolutely, there’s benefit and gain to be had by recording, podcasting, and streaming events for those who are there and those who can’t make it, but don’t think for a minute that current technology can replace the in-person experience.

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Ever since announcing that I’d basically follow anyone who’s followed me, I had to come up with a way to make this happen in a timely, efficient process. So here’s how I do it, if you want to use this bizarre workflow yourself.

1. Aggregate all the “now following you” emails from Twitter in Mozilla Thunderbird.
2. In Thunderbird, filter all these to a separate folder.
3. On disk, open the Twitter folder in BBEdit.
4. Extract all the lines containing “is now following”.
5. De-dupe, then dump these into a text file.
6. Strip out the Twitter usernames in parentheses.
7. Copy and paste that list into a plain text file I call follow.txt.
8. Run fu.php (a php script) to process those user names.
9. Done!

fu.php is more or less the magic sauce along with BBEdit. I do this once every day or so to sync up new followers, and it works like a charm. fu.php I run in the Mac OS Terminal. This process looks complex, but in reality, it takes all of 2 minutes to do at most.

Here’s the source code:

<?php
// curl twitter follow script

set_time_limit(3600);

function follow($username)
{
$url = “http://username:password@twitter.com/friendships/create/$username.json”;

if (!$curld = curl_init()) {
echo “Could not initialize cURL session.\n”;
exit;
}

echo $url;
if (!$curld = curl_init()) {
echo “Could not initialize cURL session.\n”;
exit;
}

curl_setopt($curld, CURLOPT_GET, true);
curl_setopt($curld, CURLOPT_URL, $url);
curl_setopt($curld, CURLOPT_HEADER, false);
curl_setopt($curld, CURLOPT_RETURNTRANSFER, true);
$output=curl_exec($curld);

//echo “Received data: \n\n$output\n\n”;

$pile=json_decode($output,true);
return $pile;

}

$handle = @fopen(“follow.txt”, “r”);
if ($handle) {
while (!feof($handle)) {
$users[] = fgets($handle, 4096);
}
fclose($handle);
}

foreach($users as $key=> $value){
$user=ereg_replace(“\n”,”",$value);
$result=follow($user);
print_r($result);
}

?>

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Oh. my. goodness.

This really is web analytics porn. There’s no better way to describe just how neat this is.

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Watch this video from Cisco.

Brain buster.

This reminds me of the first time I used talk on a Digital VAX, back in 1993. Talk was a UNIX-based synchronous chat client, and a fairly ugly one at that. I remember talking to folks I met on other UNIX systems at Harvard, Drew, and schools all over the world via this black and green terminal.

The Cisco 3D teleconference is the same for me. This technology is just taking its first baby steps, and what it will look like in just 15 years is as unfathomable as where the Internet is today from my freshman year in college – when talk was insanely cool.

How will college change when you can virtually attend anywhere?

How will medicine change when a world class surgeon can remotely guide you as if he were standing next to you?

How will politics change when you can’t shoot at someone at the podium?

How will business change when you don’t need to get on a plane?

How will family change when Grandma and Grandpa can visit without leaving home?

Moments like this make me very happy.

Here’s how I fixed it.

First, I took Google Calendar – since that’s where I do most of my data entry – and exported the calendars there as iCal ics files. Those I saved to my desktop.

I deleted my entire Google Calendar, top to bottom.

I also reset sync on all my devices, effectively telling those devices to start from scratch the next time they started up.

After all the external points were deleted and reset, I disconnected everything and started up iCal. I imported all the different ics files and found I had a calendar about 10 times as large as I expected. Literally had half a dozen entries for every single event, which was unmanageable to say the least.

I found this terrific script called iCal Dupe Deleter (donationware). Ran it against iCal overnight (it took that long!) and when I woke up this morning, I had a clean calendar, free of duplicate events, ready for the world.

I connected all the mobile devices, synced them, then connected back to Google Calendar using Spanning Sync. Now iCal was serving as the master record, and everything else got copies of iCal. Going forward, Google Calendar will remain the data import point for new events, but iCal will still be the “golden master” if I need to do this manual re-sync process again to de-dupe and clean up.

Disclosures: Spanning Sync, by the way, is $65, just so you know. I get zilch from recommending it.

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A few weeks ago, my MacBook Pro started making noise. A LOT of noise. One of the fans broke and made my Mac sound like it was harvesting grain or sanding plywood. Needless to say, I was less than thrilled at the idea of repairs, and Apple confirmed what I’d not wanted to hear – 3 to 5 days of repair time to get the machine fixed.

At the Student Loan Network, we have extra machines in case things like this happen, but as anyone who’s ever gone through the process knows, sitting in on a hot spare means operating in an environment that isn’t yours. Shortcuts and aliases, preferences, it’s literally like trying to drive someone else’s car, wearing someone else’s clothes, living in someone else’s house. It’s never pleasant, though usually tolerable.

Enter SuperDuper. I originally chose to use it because it uses half the disk footprint of Apple’s Time Machine, and unlike most users, I actually do backup my data regularly. In the manual for SuperDuper, it says it’s possible to boot from its backups. Unfortunately, I found out that if you back up to an image on disk rather than a disk partition, it’s not bootable.

Except…

… If you boot from the Mac OS X install/repair CD and fire up Disk Utility, you can load the disk image of a SuperDuper backup, mount it, and use it to restore your hard drive.

So when the AppleCare box came for me to ship my ailing MacBook Pro to Apple, I did a final incremental backup, shut down, booted the spare MacBook we have in stock, did a restore, hit reboot, and hoped.

If I believed in an external deity, I would have yelled that my prayers were answered. Not only did the MacBook boot, but it loaded in my environment, with all my Quicksilver hot keys,  iTunes, everything, exactly as I’d left it when I shut down the MacBook Pro. It was like my computer just decided to go on a hardware diet but otherwise was exactly the same, not a thing out of place.

Today, the MacBook Pro came back from Apple. I did the process in reverse – backed up the MacBook, Disk Utility, restore – and here I am, typing on my MacBook Pro, as if it had never left. Only now the fan is quiet.

SuperDuper not only saved my data, but it made a 3 day absence of my computer more than tolerable – it let me work uninterrupted, save for the hour to backup and the hour to restore. I can’t thank the folks at Shirt Pocket enough for making such a damn fine utility, and it has certainly paid for itself MANY times over in the past few days.

If you run Mac OS X, go buy SuperDuper and start backing up today.

Full disclosure: I paid money to Shirt Pocket, Inc., not the other way around.
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Why?

Take a look at this picture. What do you see?

That’s an n810, and it’s running terminal.

The n810 is a Linux box. Yes, it comes with all the shiny applets and stuff, but it also comes with a Linux distribution called Maemo. Maemo makes the n810 a big deal because it’s a variant of Debian Linux, and that means you get a command line.

Poking around a little more, that terminal is running bash, and apt-get is installed on there.

apt-get, if you’re unfamiliar with Debian Linux, is a package manager that lets you download and install packages from the command line. To install, say, wget, you’d type apt-get install wget when you’re online and the service would do the rest.

Why is this a big deal? Unlike my iPod Touch, which I still love, the n810 is a true portable computer. The existence of a bash shell and apt-get means that I can run most of my marketing software (a lot of the stuff I do is on the command line on my Mac, such as wget, perl, bash scripts, etc.) from a microcomputer in my pocket. That plus a large, tactile keyboard makes this little device a winner.

Now if only I could get a better price than $400…

If you’re a podcaster promoting your show’s coupon codes, you are welcome to post the codes in the comments.

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Click here to view the embedded video.

If the folks at Skype had any sense, they would have rolled out a jailbreak version of Skype the day the iPod Touch dropped. Instead, it’s a 13 year old on Long Island that may well eat their lunch.

How can I forward Twitter DMs (direct messages) automagically so I can receive them like email?

The answer is: a series of tubes! Pipes, actually. Here’s how to do it.

First, you’ll need three things. A Twitter account, a Yahoo Pipes account, and a Google Reader account. Start by investigating which kinds of Twitter messages you want to manage like email. For example, if you want to receive @replies and direct messages, you’ll need to know this in advance. If you just want DMs, that’s important. If you want DMs from multiple users, that’s important to know, too.

Next, start by obtaining the login credentials of your Twitter account and typing them out in a text editor. For example, if your Twitter account is abc and your password is 123, write out the following:

http://abc:123@twitter.com/

If for some strange reason your Twitter password is a password you commonly use for other accounts, now is the time to change it. Let’s add to that URL now. If you want replies, add:

/statuses/replies.format

where format is one of four choices: XML, RSS, JSON, or ATOM. For the purposes of this tutorial, we will always be using RSS. This should be the URL for replies:

http://abc:123@twitter.com/statuses/replies.rss

Want direct messages? Use:

/direct_messages.format

Again, the URL would be:

http://abc:123@twitter.com/direct_messages.rss

We’re ready for the next step. Open up Yahoo Pipes and Create a New Pipe. This step is necessary for two reasons. First, for whatever reason, Google Reader does not recognize the RSS format spit out by Twitter directly, and second, if you want to manage multiple Twitter DM streams or merge your replies and DMs together, Pipes will do it for you very well.

In Create a New Pipe, drag a Fetch Feed module into the main window and add in as many Twitter RSS URLs as you want. In the picture below, I’ve pasted the replies and DMs. Name your pipe, and then click Run Pipe.

IMPORTANT: At no point during this process should you click Publish or you will be publicly airing your Twitter DMs!

You’re now reading for the last piece. Find the Yahoo Pipe URL for the pipe you just created, copy it, and head over to Google Reader. In Google Reader, click Add Subscription and paste in the Yahoo Pipe URL. Voila! Instant management of your Twitter DMs in one easy place!

A cautionary point: this method does create a publicly accessible feed of your DMs. If you don’t publish it, you’re not advertising it, but it’s otherwise not protected, so there is a small but non-zero chance someone could stumble across the pipe’s URL and read your DMs.

Is this a marketing dream? A marketing nightmare? Bit of both.

If you searched for a student loan, I could buy a modification of the results you get from your ISP. Even if you wanted a loan from my competitor, if I paid enough, I could divert you instead.

If you searched for my company’s products, a competitor could do the same to me.

Expect this to become a hot button issue for net neutrality.  If this goes unopposed, just imagine what the political campaigns will do to every web site you visit. ISPs will be rewriting traffic all day based on bids. Rudy Giuliani needs a boost in Iowa, so he’ll pay Comcast to rewrite all requests for Mitt Romney’s web site to his. Someone might even play dirty and use soft money to redirect a candidate’s traffic to a Swift-boat style attack ad instead.

Stand up for net neutrality, or you won’t be able to trust a thing you see online – ever.

And if you use Rogers or any other ISP that uses these practices, drop ‘em. Vote with your wallet, because that’s the only language some of these people will ever understand.

The answer is that I use a Mac. I’m not being a pimp or being facetious. I use Spaces in Mac OS X Leopard (virtual desktops) like crazy, which helps me stay organized. Here’s a snapshot of my desktops – all 8 of them, which is my layout for the morning. Jeff Pulver calls this his social media sunrise.

In desktops 1 and 2 (top left), you have the browser, Google reader, a text editor, and Garageband. I do my research in this pane for the show and document show notes here, plus surf blogs and GMail. No office software as I usually do most of my workday stuff in Google Docs.

In desktops 3 and 4 (top right) is my social network window. Here I run Twitterific, Adium connected to 12 different IM accounts on 5 services, and Spyder, my MySpace data manager. I’ll check profiles, answer messages, leave comments, and respond to Twitter here.

Desktops 5 and 6 (lower left) contain a terminal window and iTunes. Once the podcast is done, I convert it from AIFF to MP3 using LAME 3.98.1 on the Mac – the encoder is much better than iTunes, but it requires you to compile your own source code – and then dump it into iTunes for branding (ID3, lyrics, cover art). During the rest of my workday, I also manage processes in this window, such as renicing (changing priority) of running programs on the command line. Of course, I also control music in this space. If I’m ding an interview, Skype runs in this space as well.

Desktops 7 and 8 control blogging and server stuff. When the podcast is ready to upload, I’ll use Cyberduck here; I also use Cyberduck to manage any on the fly redirects, etc. In the bottom half of this space I run Ecto, which lets me control and edit all of the Student Loan Network blogs at once, making adjustments as needed.

In the menu bar I also run Google Notifier, which keeps me apprised of emails and calendar appointments, Spanning Sync, which syncs my Google calendar with iCal (which then syncs to my iPods), iSync, which syncs Google Calendar and iCal to my Nokia N91, Growl, which displays Skype and Twitter notices, and SMC Fan Control, so I can alter the speed at which the CPU fan runs in case the MacBook clearly shows signs of warming up.

In non-space I run QuickSilver as an application launcher and general utility, so I never have to actually find application icons to launch them.

This may seem like a lot of stuff to run, and it may be, but it’s how I accomplish a lot in a short amount of time.

• MacBook Pro
• MiniDV cam
• MPEG4 cam
• DSLR
• 2 iPods – classic and touch
• Nokia N91
• External 750 GB HD
• Condenser mic
• M-Audio Microtrack recorder
• Flashlight
• Undisclosed ninja stuff that’s small, light, and sharp

Without lugging around a suitcase or having a PA, what systems have you seen that would make carting this pile of kit around more easy? I need your recommendations!

Look down in the media layer. H.264, MPEG4, MP3, AAC, you name it, it’s in there. Plus OpenGL graphics for 3D.

How many phones have the processing power to take advantage of OpenGL? Not many.  Maybe the Nokia N series.

How many set top boxes have OpenGL ready 3D graphics chips? More than a few. Here’s Eagle Broadband’s set top box.

Android is written on Dalvik, the virtual machine that looks a lot like Java and quacks like Java, which is what a lot of mobile phones run. However, lots of set top boxes do as well, plus Windows Embedded and Linux… which is what Android’s core is.

Google already serves up TV ads on EchoStar, according to the TechCrunch article. How much more powerful could it be if it controlled the set top box?

Clicking on the link gave me this result:

Did I miss the memo? I didn’t see it anywhere on Google Labs.

A few highlights from Apple’s refresh of the iPod line for podcasters and new media makers.

1. The iPod nano now plays iPod video – 320×240 H.264 video. With this, video iPods are much more affordable and in reach of more of the population. At $149 and $199, the nanos are priced well – but 4 GB and 8 GB won’t go too far with lots of video.

Want to be the best video podcaster you can be? Get up to speed on video compression utilities to make your video high quality but small file size – tools like TechSpansion’s iSquint and VisualHub can do serious two pass encoding, making good quality at a small disk price.

2. CoverFlow is enabled on the nano. Again, because the nano line is so popular, it will have greater reach than the high end iPod. If you’re not using your show’s logo as cover art in every episode, you’re going to miss out on an increasingly important branding opportunity.

3. The iPod Touch is an iPhone-sized screen. Again, Coverflow means a huge branding opportunity for your show. The iPod Touch also incorporates the Safari Web Browser, which means that the Podcaster iPhone Kit is now the Podcaster iKit.

4. If you’re a video podcaster, YouTube is a required distribution point if you want maximum exposure. Apple has built YouTube browser functionality into two of its products now, iMovie 8 and now the iPod Touch. For maximum distribution, consider looking into a distributor like TubeMogul.com to hit as many video sites as possible.

5. If you’re a podsafe musician and you don’t have your music in the iTunes Music Store, do so immediately as long as it makes financial sense. The iTunes Music Store wireless edition now allows immediate, impulse purchases from the store, and with the holidays coming up, it’ll be even more important.

6. If you’re a podsafe musician, the iTunes Music Store available wirelessly also means a game change for drop cards. Instead of giving someone a dropcard and hoping they follow up, you can gift a song immediately to them – just with their email address. Instant way to build a mailing list at a relatively low acquisition cost!

7. The Starbucks Now Playing selection in the iTunes Wifi Music Store is interesting in its own right, but I look forward to the packet sniffer and relayer that can mimic a Starbucks, letting independent WiFi access points create a Starbucks-like access point. In turn, this could be used to promote independent artists’ music on a public WiFi point.

8. Search is in style again in iTunes. With a smaller interface than a PC and a smaller keyboard, having your podcast, music, or video easily searchable is going to be a Very Big Deal ™. Make your stuff searchable. Complete your ID3 tags on EVERY episode to reap the maximum benefits. If you work with a vendor that puts your music in the store, make sure they are doing a top shelf job with metadata and ID3 tags.

System: 2.20
Software: Podcatching Client 1.00.3 SIS

Here’s what I’ve discovered after having a Nokia N91 for 48 hours…

Risto K. from Nokia flat out said at PodCamp Europe that the only directory Nokia *searches* for podcasts is DigitalPodcast.com. Make sure your show is listed in there.

Joe Carpenter from Podshow asked about Podshow’s directory listings. Unfortunately for Podshow, they’ve changed the lineup quite a bit in 1.00.3. Here’s a series of screenshots to get to the directories.

Directories:

Featured Podcasts:

Recommended:

Currently, Blubrry tops the stack in the 1.00.3 release of the client.

More importantly for podcasters, think VERY carefully about how you do your ID3 tags and show titles. This is how much room you get on the N91 for your show titles:

I definitely recommend making a short tag that you can glance at to see which show you’re on.

Finally, OPML support for podcasts in the browser on the phone is non-existent. When you click on an OPML file, it tries to load it into a text-based feedreader. If anyone from Nokia is reading, how do I set up one-click OPML to Podcatcher on the N series?

Other tidbit: if you have direct MP3 links on your show notes/blog page, the N91 will download the MP3 file to the music folder, so make sure you’ve got direct links. Between the iPhone and the N-series, direct MP3 links are the currency of the mobile realm for the time being.

Special thanks to CC Chapman for giving me the N91 to experiment with.

Watching the iPhone keyboard video, I thought this snippet was interesting:

“iPhone uses its built in dictionary to predict the next letter you might tap, and dynamically resizes the tap zones. It makes the next predicted keys larger in area, and the others smaller as it zeroes in on the particular word you’re typing. Let’s say you’re typing the word time in an email. I type tim. Since there are no common words spelled timr or timw, iPhone creates a larger target zone over the letter e and shrinks the target areas over r and w.”

How well will these sites do, do you think?

Flickr
Zoomr
Jaxtr
Expensr
Blubrry

If you’re a domain name investor, might be time to find out if any of the common English spellings of these sites are available – they may suddenly be getting a lot of iPhone users whose phones are correcting brand names to the English dictionary.

We in new media have enjoyed access to smaller, lighter, less costly equipment as the years have gone by. I remember when my father got our first VHS video camera. It shot at 320 x 240, 30 fps, weighed 17 pounds, sat on your shoulder, and cost a thousand bucks. Today, I carry a small handheld Sanyo VPC-CG65 camera that shoots at 640 x 480, 30 fps, weighs a third of a pound, fits in my pocket, and cost $363 on Amazon.

The downside of gear this small and light is that it’s extremely unstable. Human hands are not known for stability, and gear that light doesn’t weigh enough (and therefore have enough inertia) to self-stabilize. What to do? Well, some folks have come up with very innovative products to do things like stabilize video or enable hand-held distance pictures. Two such products are Manfrotto’s Fig Rig, and PixPal’s camera extender. The Fig Rig will set you back about $300, and a camera extender another $30.

This, then, is how to do it all on $7.

First, go to the hardware store and pick up a 5 foot length of PVC, two 90 degree elbows, one 45 degree elbow, one T junction, 2 female-female pipe connectors, 2 1/4″ x 3″ carriage bolts, and 2 wingnuts, 1/4″. You’ll also need a drill with 1/4″ bit and a saw. The pipe can be any width that feels comfortable, but make absolutely sure you buy connecting pieces to fit that width, and buy them all at the same store, since some piping systems are – yes – proprietary.

Note: the 2 connectors are NOT shown here.

Start by drilling a hole in the bottom of the T junction. You may want to use a kitchen knife to pare off any bits of plastic left over.

You’ll also want to drill a hole in the elbow. Aim the drill for the center of where the pipe will be.

Saw the pipe into 5 equal sections.

Assemble the pieces as shown below:

Now attach your camera(s) using the carriage bolt and wingnut. Do NOT overtighten or you’ll wreck your camera. Tighten until the camera doesn’t easily rotate, but not so tight that it won’t budge.

You’re ready to go. Use the video stabilizer to walk around and shoot video, and the camera extender to take pictures of yourself at a distance.

The best part of all this is that this all breaks down into small segments and transports easily in a suitcase or backpack.

And that’s the new media DIY project for the day. And the cost for this project, assuming you already own a drill and saw?

Demonstration at Boston Media Makers: (hat tip to David Tames)

There’s definite, noticeably less jitter on the stabilized ones. Now I just have to become more competent with a camera.

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Now, before I continue, I should clarify something. C.C. Chapman is not only a good friend and a brilliant guy, he’s also the Podfather of New England. C.C. started the first podcasting group in the area as podcasting was just getting started, and that became the New England Podcasting network. He’s unquestionably not only a podcaster, but a podcasting pioneer.

I decided, let’s check out C.C.’s show, Accident Hash. Since I’ve been a little hard on Podshow recently, I figured I’d show off Songbird pointing to C.C.’s page on Podshow Plus – AccidentHash.Podshow.com, show a little love. Was I surprised. C.C. is not a podcaster. There’s no MP3s to download, no RSS feed to subscribe to, no way to get the show, his show, right then and there.

I headed over to AccidentHash.com, and found that on his own site, C.C. is a podcaster. MP3s, RSS, the full deal.

So, in the tradition of trying to help Podshow Suck Less, I offer this suggestion to the development team at Podshow – on Podshow podcasters’ home pages on Podshow Plus, put links to the MP3s and RSS feeds – use the Auto-Discovery links so that browsers like Mozilla Firefox, Songbird, and Google Desktop-enabled browsers can find and subscribe right then and there. It’s a fast, easy way to quickly get new listeners.

Nothing is more transient than a web site visitor. You’re lucky to get 5 seconds of their attention. If they can’t be rolling with the Podshow podcast they presumably came by to tune into immediately, they’re gone – and that listener may never come back. If you need the syntax for the auto-discovery, use this HTML:

<link rel= "alternate" type="application/rss+xml" title ="RSS 2.0" href ="http://www.accidenthash.com/feed/" />

This goes between the <head></head> section of the page and lets any browser find the RSS feed of choice. Please help C.C. Chapman become a podcaster again.

1. Copy this script to a text file named twit.sh:

#!/bin/bash
curl -u twitterusername:twitterpassword -d status="$1" http://twitter.com/statuses/update.xml

Obviously, substitute twitterusername and twitterpassword for your credentials.

2. Open Terminal and sudo chmod this file to 777.

3. Copy it to your home directory or put the location in your path.

4. Next, open up your bashrc file, which on the Mac is located at /etc/bashrc – note that you’ll have to either chmod it (bad) or sudo pico / sudo nano it to save your changes.

5. Set up an alias for the twitter script:

alias tw="/Users/yourmacusername/twit.sh"

6. Close and quit Terminal, then relaunch it. If you plan on using this a lot, you’ll probably want to put Terminal in your Dock, if it’s not there already.

7. Pop open terminal and type:

tw “Testing twitter from the command line!”

8. Check your twitter page to ensure your Tweet posted.

Second Life. Was there Second Life at the seminar? No. Second Life is a technology that came along about 600 years after the period we were studying, but Second Life provides something to many people that has not been previously available – the ability to visualize and see visualized other people’s internal mind images on a grand scale. During the guided meditation, we were asked to construct some mental images in our heads about the topics at hand, and I found myself creating imagery with greater ease than ever before, and much of it looked like stuff you’d see in world. Second Life has given me more mental flexibility to do that kind of internal vision work than I thought possible, and that was really eye opening.

Super powers. So many of the “deities” in Buddhism have ascribed attributes. This one on the mandala is the power of healing, this one over here is the power of compassion. In the Buddhist tradition, these things are archetypes – ideals, essences, distillations of the quality, as opposed to being an external entity. You wouldn’t ever go to a church to worship, say, Yoda or Superman, but you might in a time of crisis envision yourself having Yoda’s wisdom or Superman’s strength. The same is true of the Buddhist superheroes painted on these iconic images. One of the takeaways from the weekend for me was not just learning about a particular superhero power or quality, but making use of it, bringing it out of your head and into the world so you can generate results with it.

Think about it this way – how selfish would it be, if you had X-Ray vision or could fly or bullets couldn’t harm you, to simply live a quiet life and not make use of those powers for good? We talked a lot this weekend about the state of the world, about how fast the world is changing, and not necessarily for the better. We in new media have super powers. We can talk to thousands, millions of people with the push of a button. We can gain “telephathic” insights into our friends’ inner thoughts with an RSS reader, know where they are via Twitter and other location-aware devices. We can see life through their eyes via Flickr, YouTube, Blip.tv, and more. In olden times, the ability to see from afar was called remote viewing, or clairvoyance. Now it’s called UStream.tv. The ability to foresee the future like a Jedi or Sith seemed magical 30 years ago when George Lucas put Star Wars on the big screen. Today, you only need aggregate multiple data sources, and patterns emerge that might as well be a map.

YOU are the superhero, or have the potential to be and the tools to do it with, right now. You don’t have to become a black belt in a martial art, or spend decades meditating in a cave somewhere. Just turn on your computer, connect to the Internet, and you have tapped into your power source. You have activated your superpowers. You can save lives with your powers, you can make the world a better place, or you can advance its destruction. Choose wisely.

Human technology. The Internet is the great leveler. It’s the great equalizer, if we let it be. The power of the Internet has made some careers and lives and broken others. Most importantly, it allows us to connect to each other, to organize, to share, to grow, and to be greater than the individual. The power of our network is spectacular when you step back, when you stop letting life’s mundane chores and daily grind blind you to your powers. The same technologies are available to everyone who connects (for the most part). Jewish? RSS works for you. Muslim? RSS works for you, too. American? A blog post by an American has the same technological foundation, broadly speaking, as a blog post by a Russian, Australian, or Kenyan. The Internet isn’t a group’s technology, it’s human technology. It’s all of ours.

One thing that has always stood out to me was an experience I had in 1993, at a Billy Joel concert. The energy of that concert was unbelievable, at Nassau Colliseum, not far from where Joel grew up. At the end of the night, he sang his signature piece, Piano Man, for a crowd of 30,000, and nearly everyone in the audience sang along. 30,000 people unified their thoughts, words, and actions together to sing this one song and the energy and power of that moment was awe-inspiring. I thought to myself afterwards, imagine the potential that humanity has if we could unify like that for longer, on a bigger scale. What would we be capable of?

The same thought repeats in my head now. What could we do together – what heights could we achieve, if we stop thinking of ourselves as small little individuals in a hostile world, and take charge of our experiences of life? What could we BE if we are all together working for good, fully awakened to our powers, fully able to tap into them?

Enjoy the pipe.

The statistics it collects are:

• IP address
• Date
• Time
• Referring URL

No personally identifying information is collected, unless for some reason you mapped your static IP address to your personal domain, in which case, you probably want people to know that anyway. The stats themselves will be in a text CSV file stored in that same folder, broken out by day. It collects raw clicks, so if someone comes and visits you over and over again, it’ll record it each time.

Here’s the code:

<?php

$url=”http://www.financialaidpodcast.com”; //change to end destination

$ip = $_SERVER['REMOTE_ADDR']; // gathers IP address of user
$refer = $_SERVER['HTTP_REFERER']; // gathers referring page of user – good to see where clicks are coming from
$timestamp = date(“Y-m-d H:i:s”, time()); // timestamp
$filedate = date(“Ymd”, time()); // creates file-friendly date format for log
$file = “$filedate-clicklog.csv”; // the log file name
$handle = fopen($file, “a”); // open the file in write mode
$stream = “$ip,$refer,$timestamp\n”;
fwrite($handle, $stream);
fclose($handle);

// now redirect the user!
header(“Location:$url”);
?>

• Subscribe to your Twitter feed in Google Reader. This will give you nicely readable archives that don’t suffer from whatever weird Ajax bug the regular Twitter pages have.
• In Yahoo pipes, set up a pipe for the public feed and filter on a keyword like PodCamp, SXSW, VON, etc.
• Subscribe to THAT feed in Google Reader and you have a pulse-monitor of near-realtime discussion from the cutting edge folks about your keyword.
• Share your Twitters in your Google Reader shared feed. Using tags in your shared items, you can specify, for example, Twitterstream.
• Use a filter in Yahoo Pipes on your Google Reader shared feed, filtering the content of the id field for your tag – instantly, you have a shared “best of Twitter” page and feed.
• Use a plugin like Feed Wordpress to auto-blog things in your best of Twitter feed.

What innovative ways can YOU make use of what you do on Twitter?

Updated with bonuses:

• Start by putting your Twitter RSS feed into Feedburner – this will give you a good, clean feed.
• Set up Feedburner’s Pingshot and other services as appropriate, including applying Creative Commons licenses.
• Twitter RSS does NOT hyperlink stuff, so if you want your Twitter posts to have appropriately linked URLs, you’ll need to use a Regex replace filter in Yahoo Pipes prior to publishing the RSS.
• Stuck wanting to blog, but have blogger’s block? Pick a random Twitter and use that as your topic and blog post title.

• AdiumX – nice multi-protocol chat (update: with iChat’s support for Jabber, I use iChat now)
• Audacity – great editor for audio when you’re not using Garageband
• Audio Hijack Pro ($) – record Skype calls and any system audio
• BBEdit ($) – best damn text editor there is
• Camino – a better browser than Safari
• Chax – iChat extender
• Conversation – decent IRC client if you use IRC
• CoRD – open source remote desktop client if you use MS Terminal Services
• Cyberduck – great FTP/SFTP client
• Disk Inventory X – find out where your free disk space went
• ecto ($) – do a lot of blogging on lots of blogs? Ecto is a great client.
• Firefox and Flock – for testing and extensions
• gDisk – turn your GMail account into a disk
• Gizmo Project – competitor to Skype
• Gleam – free Flickr uploader for photos
• Google Earth – the world
• Google Notifier – menubar GMail and GCal notifications
• Google Sketchup – 3D software if you like that kind of thing
• Growl – system-wide notifications
• Handbrake – DVD ripper par excellence
• iClip ($) – multi-clipboard tool
• iStumbler – find WiFi access points on the go
• Levelator – for leveled audio
• mAC3Dec – rip any media file with audio into AIFF for use in Garageband
• MacGPG – encryption
• NeoOffice – OpenOffice port
• QuickSpace X – fast MySpace links to common profile tools
• Second Life – for the world that isn’t your world
• Senuti – pull stuff off your iPod
• Skitch – fast, easy to use screenshot maker
• Skype – VoIP client
• Snapz Pro X ($) – screen grabber that can also make screencasts
• Spanning Sync – sync your Google Calendar to iCal and back
• SpyderX – MySpace friend manager
• Stuffit Expander – slices, dices, julienne fries, and decompresses
• Tea Timer – desktop countdown clock
• Transmission – Lean and mean BitTorrent client – can download Rocketboom HD in seconds
• TweetDeck – for Twitter power use
• VisualHub ($) – convert just about anything to anything in video
• VLC – best video player ever
• XCast – kind of neat podcast manager
• XCode – the 900 lb. gorilla of development tools

What tools on the Mac do you use every day that you can’t live with? Post them here!

What is Twitter? Ultimately, Twitter is length limited asynchronous multicast IM. Some people have referred to it as web-based chat. You have instantaneous communication to a group of people in a short form message. As I like to do these days, what things looking back can be used to look forwards?

Twitter reminds me most of another medium where message length was important, where brevity was at a premium. Far back, before the days of IM, before the days of the publicly accessible Internet, there was the telegram. Western Union, known to most younger generations as that money transfer service, was one of the largest telegraphy companies of its day.

What can you do in 140 characters or less? Well, Jack Hodgson and I exchanged weather reports yesterday. If you know anything about aviation, there’s a data format called METAR that compresses weather conditions and a forecast into a very tight sequence of characters. Here, for example, is a weather for Boston, MA.

KBOS 021454Z 09022G27KT 3SM -RA BR OVC008 03/03 A2976 RMK AO2 PK WND 09031/1430 TWR VIS 4 PRESFR SLP078 P0018 60048 T00330033 56050

Decoded, it reads:

Location………..: KBOS
Day of month…….: 02
Time……………: 14:54 UTC
Wind……………: true direction = 090 degrees; speed = 22 knots with gusts of 27 knots
Weather…………: light rain
Weather…………: mist
Cloud coverage…..: overcast (8 oktas) at 800 feet above aerodrome level
Temperature……..: 03 degrees Celsius
Dewpoint………..: 03 degrees Celsius

Another gentleman named Derek Rose found a telegram in his attic, a message that was encoded and only 133 characters long, from his grandfather to his grandmother, but couldn’t read it.

OEANRSDRETCUGVTEKYXDFSBDEWWYTHAHH
EHNEOEOEINMREULNSDRLVHLDMDAEYWIHE
EBYHWUBCVAAUDDMIRTWLIEAOMEEOETRSA
DAEERREOINSEAERRYSRIAOHOANUACIATIU

The story of it, and what the messages say, is a fascinating read.

140 characters may not seem like a lot, but you can compress an awful lot into 140 characters. Even if you can’t write anything out fully, you can use a cipher to “compress” your messages, as travelers did at the turn of the last century to save money on telegrams (since you paid by the word). An example cited on Retrogram is:

Minder Retrim

Which when run against the cipher book expanded to:

Has the SS Massachusetts arrived, or have you heard of her being spoken? We feel uneasy at absence of news of her. Have other ships from same quarter arrived yet?

On ko chi shin. Study something old to learn something new. Telegrams and telegraphy were used for decades to transmit information in a tightly compressed format. Twitter can leverage many of the ideas from the 20th century into the 21st. Sports scores, stock market updates, encrypted codes displayed in the open – anything that was done back then with a telegraph you can Twitter today.

Twitter away! Your thoughts in the comments here and at C.C.’s blog post if you please.

So, the short version is that PodCamp NYC needs a wi-fi solution (and the RIAA are a bunch of boobs). Some options being explored are things like a permanent dedicated line from a fixed wireless vendor, but I KNOW there are other solutions out there. There was an episode of Geek Brief TV a while back when Cali had a Wi-Fi access point with an EVDO card slot that she used as their permanent wireless solution at home. If I remember correctly, it delivered close to 1 Mbps downstream. I think she said the solution was about $300; a few of those floating around and you’d have coverage. It wouldn’t be OC-3 quality, but it’d be better than going dark.

At BarCamp Boston, a takeaway from that event was that if you give a bunch of geeks a solution, they tend to point out the flaws in it, but if you give them a problem to solve, they LOVE taking ownership and making it WORK.

So, how can YOU help to solve the blackout at PodCamp NYC?