by Christopher S Penn | Jan 31, 2017 | Awakening, Leadership, Story
You can teach an old dog new tricks. You can upgrade older software. You can change your understanding of gender. I did. I am a fact-based person. My world and my living is made of facts, of data, of analysis, of as much objective truth as possible. Argue with the...
by Christopher S Penn | Jun 10, 2016 | Awakening, Careers, Story, Strategy
Once upon a time, a very long time ago in Internet years, I wrote a webinar and publication on finding your next job with social media. I stumbled over it recently while cleaning up one of my archives. While lots of the individual pieces are badly out of date, the...
by Christopher S Penn | Jun 3, 2015 | Awakening, Marketing, Story, Strategy
What is strategy? Strategy is the plan to achieve your goals. The plan is a blueprint. It’s a menu. It’s a map. By extension, the blueprint is not the hammer. The menu is not the cookbook. The map is not the land. Here’s a simple trick to...
by Christopher S Penn | May 8, 2015 | Awakening, Content, Creative, Marketing, Story, Strategy
Over the past week or so, we’ve had a chance to look in depth at each of Christopher Booker’s 7 Basic Plots as they apply to marketing and storytelling: Overcoming the Monster: The protagonist sets out to defeat an antagonistic force which threatens the...
by Christopher S Penn | May 7, 2015 | Awakening, Content, Marketing, Story, Strategy
Previously, we looked at Christopher Booker’s 7 basic plots of how stories are told. Today, we’ll look at the last of these 7 from a content marketing perspective: the Rebirth. The Rebirth is one of our favorites stories, as a human race. Rebirth is the...
by Christopher S Penn | May 6, 2015 | Awakening, Content, Creative, Marketing, Story, Strategy
Previously, we looked at Christopher Booker’s 7 basic plots of how stories are told. Today, we’ll look at the sixth of these 7 from a content marketing perspective: the Tragedy. The tragedy is one of the oldest storytelling forms, in which the protagonist...